PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
Google Ads Tips
The Comprehensive Guide to Google Ad Sizes
With so many different Google ad sizes available in AdWords, which ones should you use in your display network campaign? Or maybe you’re running Google AdSense and need to know the top performing ad sizes. Whatever the case, check out our guide to help you decide which sizes are the best and which to avoid.
Neil Andrew - March 5th, 2020
Can PPC Play A Part In Your Branding Strategy?
Without a brand strategy, there’s no point in you having a brand. And without a brand, you don’t have a business. But PPC could have a big impact on your brand awareness if you make the most of what it has to offer. Let’s go through the best way you can integrate it into your […]
Amber Dawson - February 27th, 2020
What Is Click Fraud? A Complete Guide To Understanding Ad Fraud
Click fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓
Neil Andrew - February 24th, 2020
The History of PPC
Pay per click is one of the most powerful and popular advertising methods currently available in digital marketing. In 2016 alone, $79.38 billion of Google’s revenue came from its pay per click advertising service Google Adwords. With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how […]
Sam Carr - February 20th, 2020
Google Ads Partners Program Requirements Are Changing
Launched in 2013, Google’s partner program is often seen as a “must-have” for any SEO or PPC marketing agency. Not only does the partner program require agencies to pass certain exams to prove that they know what they’re doing, but they also have to spend a certain amount on Google Ads every month. This partner […]
Sam Carr - February 17th, 2020
The Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing In
There’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […]
Sam Carr - January 30th, 2020