PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingJoe HarulowIncreasing CTR With PsychologyHack the human mind to boost CTR.Sam CarrMost Important PPC MetricsAny effective campaign must measure these.Neil AndrewPPC Protect v3 Is Here!See our biggest ever update.Google Ads TipsThe Comprehensive Guide to Google Ad SizesWith so many different Google ad sizes available in AdWords, which ones should you use in your display network campaign? Or maybe you’re running Google AdSense and need to know the top performing ad sizes. Whatever the case, check out our guide to help you decide which sizes are the best and which to avoid. Neil Andrew - March 5th, 2020Ad FraudHow To Claim A Google AdWords Refund For Your AdsThe truth is that 1-in-4 clicks on the Google Ads network are fraudulent, but don’t fret, discover all there is to know about refunds here! Neil Andrew - March 1st, 2020Ad FraudHow Does Pay Per Click Work? A Complete GuideFor a newbie, the idea of Pay Per Click advertising might be daunting, but it’s easier to grasp than you think! Sam Carr - February 28th, 2020CommunityCan PPC Play A Part In Your Branding Strategy?Without a brand strategy, there’s no point in you having a brand. And without a brand, you don’t have a business. But PPC could have a big impact on your brand awareness if you make the most of what it has to offer. Let’s go through the best way you can integrate it into your […] Amber Dawson - February 27th, 2020Google Ads TipsWhat Is Inbound Marketing?Inbound Marketing: Giving people the content they need, when they need it. Neil Andrew - February 25th, 2020PPC TipsWhat Is Click Fraud? A Complete Guide To Understanding Ad FraudClick fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓ Neil Andrew - February 24th, 2020PPC TipsThe History of PPCPay per click is one of the most powerful and popular advertising methods currently available in digital marketing. In 2016 alone, $79.38 billion of Google’s revenue came from its pay per click advertising service Google Adwords. With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how […] Sam Carr - February 20th, 2020NewsGoogle Ads Partners Program Requirements Are ChangingLaunched in 2013, Google’s partner program is often seen as a “must-have” for any SEO or PPC marketing agency. Not only does the partner program require agencies to pass certain exams to prove that they know what they’re doing, but they also have to spend a certain amount on Google Ads every month. This partner […] Sam Carr - February 17th, 2020NewsThe Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing InThere’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […] Sam Carr - January 30th, 2020Google Ads TipsGoogle AdWords vs Google AdWords ExpressBoth Google AdWords and Google AdWords Express have their advantages, but which is better? Sam Carr - January 23rd, 20201...678...15
