PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingSam CarrFree GDN Exclusions List60,000+ low quality placement exclusions to download.Sam Carr25 Top Digital Marketing TipsAny effective campaign must use these.Neil AndrewPPC Protect v3.1 Has Arrived!Expanding beyond click fraud protection.Ad FraudWhat Are Botnets? (And How Do They Work?)Most people have never heard of a botnet, and that’s perfectly normal. In fact, there are many people out there who don’t want you to know what a botnet is! These mysterious networks are nothing but trouble, and the last thing you want is to be involved with one. You may have heard them mentioned […] Sam Carr - January 21st, 2021Google Ads TipsAdNauseam Extension: Friend or Foe For Advertisers?It’s not just cranky competitors that click your ads, find out how to beat the double-edged sword that is Adnauseam! Sam Carr - January 19th, 2021Google Ads TipsThe Comprehensive Guide to Google Display Ad SizesIt’s no secret that anyone who spends money on paid advertising wants to make sure they get the best return. Many advertisers who use Google’s display network will often find themselves with a problem, which banner size should they use? With over 10 different ad sizes and dimensions knowing which size ads to run on […] Neil Andrew - January 19th, 2021PPC TipsMeme Marketing Examples – The Future of Social Media Marketing?Meme marketing is one of the most powerful social media marketing strategies out there today. With social media continually on the rise, meme marketing has transformed hundreds of brands social media market strategies. No matter what social media you use, you can’t escape the millions of memes that are posted daily. Known for their funny […] Sam Carr - January 14th, 2021Google Ads TipsThe Importance Of Transparency In e-Commerce (Fireside Chat)Recently we held a fireside chat with some special guests from Mabo Media and Reviews.io discussing the importance of transparency in e-Commerce and how important online reviews are for customers. Want to watch along with the transcript? Be sure to sign up and watch the full video below. Watch the full video here Table Of […] Sam Carr - January 14th, 2021PPC TipsWhat Is Guerrilla Marketing? 7 Examples That Will Blow Your MindWhen was the last time you saw something funny or interesting, only to find out later that it was a viral marketing ad? In a world where people hate the constant barrage of ads, advertisers are ditching the oversaturated means of traditional advertising for new unconventional methods. This trend has been on-going since the 1980s […] Sam Carr - January 12th, 2021Google Ads TipsWhat Is Quality Score in Google Ads? And How Can You Improve It?In the world of PPC, you’ll often hear about Google Ads Quality Score and how it affects where your ads display in the search engine. Your rating has a huge impact on the success of your PPC campaigns, so it’s important to maximise your potential with the best PPC practices. How do you do that? […] Sam Carr - January 7th, 2021PPC TipsThe Best PPC Software For Digital AgenciesThe best PPC Campaigns require the best PPC tools – discover what they are here. Sam Carr - January 6th, 2021PPC TipsWhat Is ads.txt?Learn how a simple .txt file can help protect your ad campaign! Sam Carr - January 5th, 2021PPC TipsWhat Is Click Fraud? A Complete Guide To Click Fraud In 2021Click fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓ Neil Andrew - December 31st, 20201...678...18
