PPC Protect Blog

Guides

How To Claim Your Free Google Ads Promo Code

If you’re new to the world of Google PPC ads, you’ll know there’s a lot to get to grips with. But who says you can’t earn while you learn? While you’re learning the ropes, there are some nice surprises along the way. Such as free Google Ads credit from Google Ads vouchers you can claim! […]

Alex Morris - February 25th, 2021

News

PPC Protect’s Great Big Brand Campaign Study 2021

Branded PPC campaigns, you either hate them or you love them. Some advertisers rage at the sight of seeing their competitors running ads on their brand name, while others revel in the competition. But for many advertisers, branded PPC campaigns are an essential part of any PPC strategy and are crucial to gaining market share […]

Sam Carr - February 23rd, 2021

Guides

B2B vs B2C Differences Every Marketer Should Understand

Business marketing is either business-to-business (B2B) or business-to-consumer (B2C). They might sound similar, but both use different strategies to turn leads into conversions. Whatever you’re selling, it’s essential to understand the market you’re targeting, and that you use the latest online marketing tactics to gain regular customers. So how do you sell effectively in this […]

Alex Morris - February 18th, 2021

Guides

Google Ads Certification Guide: How To Pass First Try

It’s no secret that Google Ads is the biggest of the PPC networks out there, with billions of clicks up for grabs every day, millions of businesses are taking advantage of Google’s paid ads. But learning how to use Google Ads is no easy task, and with thousands of dollars on the line, a simple […]

Sam Carr - February 16th, 2021

News

How Many Ads Do We See A Day In 2021?

In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this, subscribe now! But just how many adverts do we see in a given day? Is it in the hundreds? Thousands? Or more? The answer is A LOT, and the figures will have you questioning how the human brain can […]

Sam Carr - February 15th, 2021

Guides

Google vs Bing Showdown 2021 (A Detailed Comparison)

Even though there are over 100 search engines online, most of us head straight to Google or Bing. The two search engine giants dominate the industry. And they provide your gateway to millions of customers through PPC, SEO, and quality content. But the Google vs Bing debate is a tricky one. Which platform is best […]

Alex Morris - February 11th, 2021

Google Ads Tips

11 Actionable Tips To Improve Your PPC Performance Today

Managing a successful PPC campaign is no easy task. Just ask any PPC manager you know! With plenty of resources out there and tons of information right at your fingertips, it can quickly become overwhelming. Once you’ve mastered the PPC basics, it can become quite difficult to find valuable resources of information. There just isn’t […]

Sam Carr - February 9th, 2021

Ad Fraud

What Are Traffic Bots? How Traffic Bots Are Causing Havoc Online

Bot traffic is any non human traffic that visits a website. The term bot traffic is usually viewed as being negative, but it ultimately depends on what the bot is trying to achieve. With so much misunderstood about bot traffic, we’re taking a look at the different bots involved and what it means for your […]

Sam Carr - February 8th, 2021

PPC Tips

The Best Amazon PPC Tools & Software For Sponsored Ads 2021

With most modern consumers doing at least some of their shopping on Amazon, it pays to have your product on there!

Sam Carr - February 5th, 2021

News

The Latest Paid Media Trends Of 2021

2020 is finally over, and everyone has their sights set on the future! If you work in paid media, whether its Facebook Ads and Twitter or Google’s vast paid search network, keeping up to date with the industry is crucial. With many changes happening regularly to the industry, as a professional, you should be up […]

Sam Carr - February 4th, 2021