PPC Protect Blog

PPC Tips

10 Best PPC Forums For Learning & Paid Search Discussion

Where do you turn to when you have a PPC problem? Perhaps your ad account has been suspended, you can’t find the option to add a tracking template, or you need advice on your account structure. What do you do? Although there are already plenty of PPC blogs out there, the chances that they have […]

Sam Carr - July 27th, 2021

Google Ads Tips

10 Google Display Ad Examples To Inspire Your Next Display Campaign

The Google display network is undoubtedly the largest display network out there. Since 2003, the network has grown exponentially and now boasts over 2,000,000 sites in its network. With the ability to target over 90% of online traffic, many advertisers have turned to display networks in the hopes of boosting their sales. But making a […]

Sam Carr - July 13th, 2021

Ad Fraud

Everything You Need To Know About The 3ve Botnet

Modern advertisers have to deal with much more than just converting prospects, as the rise of botnets and click fraud continues to affect the success of ad campaigns. Botnets are now responsible for a large amount of these fraudulent clicks. And in recent years, the 3ve botnet was one of the most sophisticated botnet operations […]

Sam Carr - July 8th, 2021

Google Ads Tips

The Best Google Ads Extensions To Improve Your Campaigns

If you’ve seen a Google search ad recently, then you’ve probably seen ad extensions without even realising it. Find out how this can help you here.

Sam Carr - July 6th, 2021

Google Ads Tips

12 Essential PPC Ad Copy Tips For Every Paid Search Manager

Even veteran marketers sometimes find crafting PPC ad copy a challenge. There’s so much to say and not much space (or characters) to say it in. However, the stakes are high as every unconverted impression and click are wasted opportunities. To get the most out of your ads, we’ve put together 12 PPC ad copy […]

Sam Carr - July 1st, 2021

PPC Tips

What Are Google Ad Grants? The Requirements & How To Apply

Running Google Ads can be incredibly expensive for any business. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t justify the price. Thankfully, Google offers a range of ad grants for specific charities. These ad grants allow organizations to take advantage of its vast search […]

Sam Carr - June 29th, 2021

News

Google Delays Third-Party Cookie Ban For 2 Years

Advertisers can breathe a temporary sigh of relief as Google delays its third-party cookie policy by almost two years.  The original phasing out was due to come into place in Q2 of 2022 but has been pushed back to late 2023. The delay was announced by Privacy Engineering Director Vinay Goel, who claimed, “it’s become […]

Amber Dawson - June 24th, 2021

News

Google Serves 48% Of All Ad Traffic On Fake News Sites

New research has revealed that the company responsible for serving almost half of ad traffic to fake news sites is Google.  Research conducted by the University of Michigan School of Information states that while Google doesn’t make much money from it, they’re responsible for 48% of ads on fake and low-quality news sites.  Why Do […]

Amber Dawson - June 23rd, 2021

PPC Tips

Work Smarter: Take Advantage Of Changing Online Behaviors

As people begin to emerge from lockdown, blinking into the bright lights of flashing billboards, there’s a pent-up demand for consumer goods.  But, having just adjusted to new habits, consumers aren’t about to spring back to their pre-COVID behaviors, so what does this mean for advertisers? Defining Convenience  Retailers are trying to drive customers back […]

Amber Dawson - June 22nd, 2021

Budget

PPC Protect’s Agencies Pricing Survey 2021

As an agency owner, it isn’t easy to value your time and expertise, as well as stay competitive when it comes to pricing. We all want to be chosen by clients for more than our prices, but it can’t be denied that cost will always play a part in a client’s decision. We surveyed 883 […]

Amber Dawson - June 17th, 2021