SEM is the biggest digital advertising medium in the world – click here to discover how it became so big, and how you can use it to your advantage!

There are plenty of different PPC networks out there, most notably Google AdWords. But what about Bing PPC? Is it worth it for online advertising?

It’s no secret that over the past several years the rate of fraud in the online advertising industry has increased significantly. With many organised ad fraud rings being discovered in recent years, fighting back against this rise in fraud has become a top priority for many advertisers. To bring you up to date with the […]

If you weren’t aware, AdTrader, an advertising platform which combines multiple exchanges, has issued a class action lawsuit against Google back in December 2017. The lawsuit claims that Google has been illegally appropriating advertiser funds, and an independent investigation from the Wall Street Journal also lead to the same conclusion. Interestingly, Google updated their AdWords contract […]

When you step into the world of pay per click for the first time, the terminology and slang can often be very daunting. With so much to learn and master before you can expect to make a return on your investment, wouldn’t it be great if there was an easier and quicker way? This is […]

Receiving refunds can never be a bad thing, right? Well, Google Ad refunds can end up getting your account restricted, ruining everything!

More clicks might seem like more sales, but being unable to detect the fraudulent clicks costs companies millions!

You wouldn’t give your credit card details out to just anyone – so why are people eagerly handing over managerial access?

Digital advertising has the potential to get your ads in front of thousands of people, and for a fraction of the cost of a billboard! This only works if you know what you’re doing though, fortunately we can give you a hand with that!

If you use AdWords then you should be aware of the different keyword match types, but how well do you know the differences? Learn all the differences here.

Looking to advertise on Google AdWords? Read our handy guide on best practice tips and how to get the most out of your AdWords campaigns.