PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingSam CarrFree GDN Exclusions List60,000+ low quality placement exclusions to download.Sam Carr25 Top Digital Marketing TipsAny effective campaign must use these.Neil AndrewPPC Protect v3.1 Has Arrived!Expanding beyond click fraud protection.Ad FraudHow Do Botnets Make Money From Your Ads?In the world of cybercrime, botnets can be very damaging to your ad campaigns. They can waste your ad budget, skew your marketing metrics, and frustrate your staff. They’re also responsible for highly damaging DDoS (Distributed Denial-of-Service) attacks, which can severely disrupt the flow of traffic to a server, service, or network. And the bad […] Sam Carr - May 13th, 2021Community12 PPC Formulas For Google Sheets Not In ExcelPPC marketers spend a lot of time in spreadsheets analyzing data and creating various reports. Often this is done using PPC formulas in Microsoft Excel. When Google Sheets first launched in 2006, while being free, it was very basic and lacked a lot of the functionality that Microsoft Excel had. However, Google has continued to […] Rashed Khan - May 11th, 2021Ad FraudHow Does A Click Fraud Prevention Platform Work?Ad fraud is an ever-growing problem in paid search, with the advertising industry facing a $35 billion loss to fraudsters in 2020. It’s clear businesses have an uphill struggle against online fraudsters, but the fightback is already underway. In recent years, there have been plenty of new click fraud prevention platforms which are helping tackle […] Sam Carr - May 6th, 2021Google Ads TipsBest Google Ads Courses & Training Resources 2021No one becomes a Google Ads expert over night. With the right courses, however, you might be able to in a couple of days. Sam Carr - May 4th, 2021Ad FraudIs Competitor Click Fraud Real? Do Competitors Really Click Your Ads?Competitor click fraud is one of the most frequently discussed topics in paid search by all businesses, big and small. Although it’s talked up in the advertising industry as a major problem, is it really as severe as some are making out? Or should your attention and efforts be focused elsewhere? In this article, we […] Sam Carr - April 29th, 2021PPC Tips102 Google Ads Scripts to Improve Your PPC Ads PerformanceIt’s no secret that to achieve a high-quality score you need to be continually optimizing your ads. However, most people don’t know there are free Google Ads scripts that will make your life easier. These Google Ads scripts do various things to your ads that would otherwise require you to do them manually. By utilizing […] Sam Carr - April 28th, 2021Google Ads Tips14 Common PPC Mistakes Every Marketer Should AvoidPPC marketers have a lot to juggle, and that can lead to some pretty common mistakes. These are some of the main ones, so you can better avoid them in future. Sam Carr - April 27th, 2021Ad Fraud9 Ways to Detect Click Fraud in 2021If you’re a PPC marketer then the chances are you already know what click fraud is. Or, at least, you’ve come across the term before. Interestingly, many PPC marketers think click fraud is a relic of the past. Something that happened in the wild west days of the internet back in the early 2000’s. Those […] Neil Andrew - April 26th, 2021PPC Tips10 Best PPC Slack Groups To Join 2021Need some help managing your paid social campaigns? We’ve rounded up the best PPC slack groups that every marketer should be in. No matter if you need help with Facebook ads, Google ads, or any other type of paid search marketing, these slack groups have plenty of people ready to answer your questions. In addition […] Sam Carr - April 22nd, 2021Ad Fraud404bot: The Ad Fraud Scheme Exploiting ads.txtIt’s only a few years ago that ads.txt was introduced to help advertisers keep track of their ad inventory. At the time it was seen as a brilliant new way to tackle ad fraud and keep track of authorised resellers. However, less than 4 years on, not everything has gone to plan. A new type […] Sam Carr - April 20th, 202112...17
