A lot. Google advertising costs a lot, but we can guide you through it.

If you’re a professional PPC manager or run Google Ads for your business, then you probably know how time-consuming and tedious managing them can be. With so much to monitor and optimise, sometimes you can feel like you are doing the same tasks every day. It’s no secret that to achieve a high quality score […]

As Facebook continues to grow, so does its potential for problems, one of which is the emergence of ad fraud. In fact, Facebook has even hired outside companies to monitor and fight fraud on its platform due to the growing issue. The problem of fraud not only means the content of the ads but extends […]

Digital ad fraud currently costs advertisers billions of dollars a year, and it doesn’t look like it’s decreasing any time soon. With fraudsters always creating new methods to steal money from advertisers, it’s crucial you keep up to date with the latest scams. In recent years, mobile ads have really taken off thanks to the […]

When was the last time you saw something funny or interesting, only to find out later that it was an ad? In a world where people hate the constant barrage of ads, advertisers are ditching the oversaturated means of traditional advertising for new unconventional methods. This trend has been on-going since the 1980s and has […]

Improving can often mean learning how NOT to do something, and these ads are perfect for that. They’ll leave you scratching your heads as to how they ever got green-lighted!

PPC and SEO go together like bagels and bacon, but which one is superior?

It’s no secret that Google Ads is the biggest of the PPC networks out there, with billions of clicks up for grabs every day, millions of businesses are taking advantage of Google’s paid ads. But learning how to use Google Ads is no easy task, and with thousands of dollars on the line, a simple mistake […]

There’s a good chance the next person that interacts with your business doesn’t trust you. And that makes building an audience increasingly difficult. Sorry if that’s bad news, but the data is pretty clear. While consumer trust is rebounding a little after historic lows, it remains low. Very low. Some Consumer Trust Statistics In the […]

If Farmville is the first thing you think of when someone says click farm, then this is a must read article.

Keeping a close eye on your competitors is one of the most important things in business. If your competitors are killing it with a new marketing strategy, then that’s something you should be aware of. Not only is this important information you can use in your own marketing strategies, but they’ve already spent a lot […]