PPC Protect Blog

Guides

How To Use Google Keyword Planner 2020 [Top Tricks & Tips]

The Google Keyword Planner is one of the most essential tools in any digital marketer’s toolkit. No matter if you’re a beginner or veteran in the industry, the insights that the tool can prove are exceptional, considering it’s free! If you’ve never used the Google Keyword Planner tool before, then you’re missing out big time. […]

Sam Carr - July 9th, 2020

News

Is GoogleBot Killing Your Abandoned Cart Metric?

If you run an e-commerce website, then you probably monitor your key performance indicators very closely. Just like any other type of business, finding weaknesses in your funnels and web store can be an easy way to boost your conversion rate and generate more sales. But what if one of your metrics didn’t change, regardless […]

Sam Carr - July 2nd, 2020

Ad Fraud

DrainerBot: The Mobile Ad Fraud Operation Stealing Your Data

Have you ever run out of mobile data faster than expected? Or perhaps your mobile phone is always red hot, even when it’s not doing anything. If you’ve experienced any of these symptoms recently, then you could be a victim of DrainerBot, an ad fraud scheme costing advertisers millions while draining everybody’s mobile resources. This […]

Sam Carr - June 25th, 2020

Google Ads Tips

How To Advertise On Google Maps [Google Map Ads Tutorial]

There’s no doubt that at some point in your life you’ve used Google Maps to help you find an address. Released in 2005, Google Maps is now used by more than 1 billion users every single month. From helping people find addresses, explore streets, view ariel photography, and keep them up to date with traffic […]

Sam Carr - June 18th, 2020

Ad Fraud

Is Click Fraud Illegal Or Just Unethical?

Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you…

Neil Andrew - June 11th, 2020

PPC Tips

What Are Google Ad Grants? The Requirements & How To Apply

Running Google Ads can be incredibly expensive for any business. With so many competitors out there bidding for the same keyword, it can often put off many organizations from running ads due to the high costs. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t […]

Sam Carr - June 4th, 2020

Community

12 PPC Formulas For Google Sheets Not In Microsoft Excel

PPC marketers spend a lot of time in spreadsheets analysing data and creating various reports. Often this is done using Microsoft Excel. When Google Sheets first launched in 2006, while being free, it was very basic and lacked a lot of the functionality that Microsoft Excel had. However, Google has continued to improve Google Sheets […]

Rashed Khan - May 28th, 2020

PPC Tips

What Is PPC Advertising? Understanding The Basics

If you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […]

Sam Carr - May 21st, 2020

Ad Fraud

How To Choose A Click Fraud Detection Software Provider In 2020

If you’ve done a Google search for click fraud recently, then you’ve probably noticed the many different companies out there. With click fraud being a growing problem over the past few years, many new providers and solutions are continuing to pop up, all claiming to offer the best protection and the lowest price. But with […]

Sam Carr - May 19th, 2020

Community

Using Dynamic Location Insertion To Save Time & Improve Ad Relevancy

In this post, I want to share with you a cool Google Ads trick that will save you lots of time, and boost engagement on all of your ads. No matter your PPC experience, this may just give you that little edge over your competitor that you’ve been desperately searching for. I will be showing […]

Niels Moltmaker - May 14th, 2020