PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
How Do Botnets Make Money From Your Ads?
In the world of cybercrime, botnets can be very damaging to your ad campaigns. They can waste your ad budget, skew your marketing metrics, and frustrate your staff. They’re also responsible for highly damaging DDoS (Distributed Denial-of-Service) attacks, which can severely disrupt the flow of traffic to a server, service, or network. And the bad […]
Sam Carr - May 13th, 2021
12 PPC Formulas For Google Sheets Not In Excel
PPC marketers spend a lot of time in spreadsheets analyzing data and creating various reports. Often this is done using PPC formulas in Microsoft Excel. When Google Sheets first launched in 2006, while being free, it was very basic and lacked a lot of the functionality that Microsoft Excel had. However, Google has continued to […]
Rashed Khan - May 11th, 2021
How Does A Click Fraud Prevention Platform Work?
Ad fraud is an ever-growing problem in paid search, with the advertising industry facing a $35 billion loss to fraudsters in 2020. It’s clear businesses have an uphill struggle against online fraudsters, but the fightback is already underway. In recent years, there have been plenty of new click fraud prevention platforms which are helping tackle […]
Sam Carr - May 6th, 2021
Is Competitor Click Fraud Real? Do Competitors Really Click Your Ads?
Competitor click fraud is one of the most frequently discussed topics in paid search by all businesses, big and small. Although it’s talked up in the advertising industry as a major problem, is it really as severe as some are making out? Or should your attention and efforts be focused elsewhere? In this article, we […]
Sam Carr - April 29th, 2021
102 Google Ads Scripts to Improve Your PPC Ads Performance
It’s no secret that to achieve a high-quality score you need to be continually optimizing your ads. However, most people don’t know there are free Google Ads scripts that will make your life easier. These Google Ads scripts do various things to your ads that would otherwise require you to do them manually. By utilizing […]
Sam Carr - April 28th, 2021
9 Ways to Detect Click Fraud in 2021
If you’re a PPC marketer then the chances are you already know what click fraud is. Or, at least, you’ve come across the term before. Interestingly, many PPC marketers think click fraud is a relic of the past. Something that happened in the wild west days of the internet back in the early 2000’s. Those […]
Neil Andrew - April 26th, 2021
10 Best PPC Slack Groups To Join 2021
Need some help managing your paid social campaigns? We’ve rounded up the best PPC slack groups that every marketer should be in. No matter if you need help with Facebook ads, Google ads, or any other type of paid search marketing, these slack groups have plenty of people ready to answer your questions. In addition […]
Sam Carr - April 22nd, 2021
404bot: The Ad Fraud Scheme Exploiting ads.txt
It’s only a few years ago that ads.txt was introduced to help advertisers keep track of their ad inventory. At the time it was seen as a brilliant new way to tackle ad fraud and keep track of authorised resellers. However, less than 4 years on, not everything has gone to plan. A new type […]
Sam Carr - April 20th, 2021