With such odd acronyms as GCLID, Google analytics can seem a bit intimidating! It doesn’t have to be though – read on to learn all you need to know about the GCLID here.

Improving can often mean learning how NOT to do something, and these ads are perfect for that. They’ll leave you scratching your heads as to how they ever got green-lighted!

Inbound Marketing: Giving people the content they need, when they need it.

If you’ve never used pay per click before then you’re probably wondering: is Google AdWords worth it? Having used Google AdWords ourselves for several years and seeing its power, it definitely is. Don’t believe us? Here’s why Google AdWords is the best PPC network out there.

SEM is the biggest digital advertising medium in the world – click here to discover how it became so big, and how you can use it to your advantage!

There are plenty of different PPC networks out there, most notably Google AdWords. But what about Bing PPC? Is it worth it for online advertising?

It’s no secret that over the past several years the rate of fraud in the online advertising industry has increased significantly. With many organised ad fraud rings being discovered in recent years, fighting back against this rise in fraud has become a top priority for many advertisers. To bring you up to date with the […]

If you weren’t aware, AdTrader, an advertising platform which combines multiple exchanges, has issued a class action lawsuit against Google back in December 2017. The lawsuit claims that Google has been illegally appropriating advertiser funds, and an independent investigation from the Wall Street Journal also lead to the same conclusion. Interestingly, Google updated their AdWords contract […]

When you step into the world of pay per click for the first time, the terminology and slang can often be very daunting. With so much to learn and master before you can expect to make a return on your investment, wouldn’t it be great if there was an easier and quicker way? This is […]

Receiving refunds can never be a bad thing, right? Well, Google Ad refunds can end up getting your account restricted, ruining everything!

More clicks might seem like more sales, but being unable to detect the fraudulent clicks costs companies millions!