No matter what type of pay per click ads you run, squeeze pages are the foundation of every successful campaign. Not only do they increase your number of leads, but they also help improve other important metrics on your campaigns. To put it simply, if you’re not using squeeze pages in your campaigns then there’s […]

If you’ve just got used to calling AdWords Google Ads after their recent name change, then get ready for another big name change in the world of PPC marketing. Bing Ads, which has had its name since 2012 is being renamed (again) to join Microsoft’s existing advertising brand. Announced on a Microsoft blog post, there’s […]

It’s no secret that PPC advertising can be tedious and time-consuming. With so many ads to make, manage, and optimize, every PPC manager could do with a little helping hand. Since the dawn of pay per click advertising, there have been countless tools and software created to help you improve your campaigns. From automated PPC […]

SEM is the biggest digital advertising medium in the world – click here to discover how it became so big, and how you can use it to your advantage!

You’ve probably heard about AdWords, but what about the other PPC networks out there? Discover the best PPC networks for 2018 and save yourself some money.

To get the most out of your PPC AdWords campaign, you need the best call to action headline for your ads. Why spend hours trying to reinvent the wheel? Here are 10 incredible Google ad examples that you can study to turbocharge your own ads and boost your conversions. Discover these excellent ad examples here.

For almost two decades, the average position metric in Google Ads has been an essential key performance indicator for many users – and now it’s being removed.

You can never learn enough when it comes to your PPC campaigns, which is why we’ve asked several PPC experts to divulge all their secrets!

Getting the most out of your Google Ad spend is one of the most challenging parts of being a PPC manager. Discover these interesting 7 ways to save yourself a pile of cash!

The truth is that 1-in-4 clicks on the Google Ads network are fraudulent, but don’t fret, discover all there is to know about refunds here!

The Google Network has many different options and features to get to grips with, all of which can seem intimidating – that’s why we’re here to help alleviate your stress!