How much can you really rely on Google? The answer is; “Less than you think.”

In a world where billions of users interact with each other online every single day, the internet can seem like a hectic place. With users liking pictures, retweeting messages, and upvoting comments, the amount of daily traffic on the internet is at an all-time high. However, just how much of this traffic is actually real? […]

For many new paid search marketers entering the industry, they are often bombarded with the countless PPC networks out there that are available to them. Two of the most discussed and debated paid search networks out there have to be Bing Ads and Google Ads. Having been around the longest and promoted by two of […]

In recent years Google Ads has been king when it comes to paid search. With billions of daily searches to take advantage of, millions of businesses have been spending big bucks on paid traffic to their sites. But with so much competition between businesses, cost per clicks on Google Ads are only getting more and […]

There are plenty of different PPC networks out there, most notably Google AdWords. But what about Bing PPC? Is it worth it for online advertising?

Managing a PPC campaign can be hard, especially when you don’t have the right tools. Here are the top PPC tools you need to boost your Adwords campaigns.

No matter what social media you use, you can’t escape the millions of memes that are posted daily. Known for their funny and unique humour, these memes that started off as inside and funny jokes, are now being used by brands to boost their social media following. In fact, memes are so popular that there […]

It’s that time of year again where we celebrate eating huge amounts of turkey and grabbing ourselves a bargain. But Black Friday isn’t just about snagging a new TV for 50% off, or picking up that new gadget from Amazon that you probably don’t need, but want anyway. Black Friday offers a huge number of […]

A lot. Google advertising costs a lot, but we can guide you through it.

If you’re a professional PPC manager or run Google Ads for your business, then you probably know how time-consuming and tedious managing them can be. With so much to monitor and optimise, sometimes you can feel like you are doing the same tasks every day. It’s no secret that to achieve a high-quality score you […]

As Facebook continues to grow, so does its potential for problems, one of which is the emergence of ad fraud. In fact, Facebook has even hired outside companies to monitor and fight fraud on its platform due to the growing issue. The problem of fraud not only means the content of the ads but extends […]