PPC Protect Blog

Community

7 Google Shopping Tips And Tricks to Improve Your Ads Today

As the most used search engine in the world, Google has incredibly high levels of traffic. Therefore, advertising on Google Shopping can be very fruitful, with ads appearing on the shopping tab, and the standard search results page. But how do you ensure your ads are the ones catching the eye of the consumer? In […]

Olga Wojas - November 26th, 2020

Community

How Keyword Intent Can Help You Optimize Your PPC Budget

Having a website with massive traffic is an outstanding achievement. But what good does it do for your business if it falls short in terms of conversions and revenue? When it comes to implementing PPC campaigns, low budgets can be a problem for many businesses. However, there are still plenty of ways in which you […]

Martin Seeley - November 19th, 2020

News

Google Launches YouTube Audio Ads (Spotify Competitor?)

If you thought Google already had all the ad types you could ever need, then think again! Announced on 17th November 2020, Google has just released its latest ad type into beta. Known as Google audio ads, these ads are unlike anything Google has released before. In this article, we’ll be covering everything you need […]

Sam Carr - November 18th, 2020

PPC Tips

Why Cheap PPC Advertising Is Not All That It Seems

If you’ve ever tried PPC marketing, then you were probably lured in with the promise of cheap PPC advertising. Find out why it’s not all that it seems here.

Neil Andrew - November 17th, 2020

Google Ads Tips

25 Best Digital Marketing Tips And Tricks From The Pros

Digital Marketing Tips & Advice For 2020 Struggling with your digital marketing and need some help? We’ve asked 25 online marketing experts from agencies and in-house teams to give us their top digital marketing tips they’ve never shared before. From SEO to email marketing tips, you’re sure to find plenty of actionable advice below! Always […]

Sam Carr - November 12th, 2020

Ad Fraud

The Biggest Online Ad Fraud Rings Discovered (So Far)

Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here.

Neil Andrew - November 10th, 2020

PPC Tips

10 Best PPC Forums For Learning & Paid Search Discussion

Where do you turn to when you have a PPC problem? Perhaps your ad account has been suspended, you can’t find the option to add a tracking template, or you need advice on your account structure. What do you do? Although there are already plenty of PPC blogs out there, the chances that they have […]

Sam Carr - November 5th, 2020

Guides

Getting Started With Google Ads Tracking Templates

No matter if you’re a newbie or veteran at PPC marketing, tracking your ad’s clicks is crucial when it comes to managing your ad campaigns. You might think Google Ad’s built-in GCLID tracking provides you with enough information to manage your campaigns, but you’d be wrong. For the professional PPC manager, getting as much information […]

Sam Carr - November 3rd, 2020

Budget

Understanding Tier 1, 2, & 3 Countries In Digital Advertising

When it comes to digital advertising, it should be no surprise to anyone that certain demographics are more valuable to advertisers than others. After all, who’s more likely to buy your product: someone with lots of money, or someone who’s broke? (Hopefully, you picked someone with lots of money!). Well, the same concept applies to […]

Sam Carr - October 29th, 2020

Budget

How Much Do Instagram Ads Cost In 2020?

Did you know that the average cost per click for Instagram ads is $0.75? Over the past several years, Instagram advertising has exploded thanks to the acquisition by Facebook back in 2012. The social network now offers a range of different advert types that has attracted millions of advertisers to the platform. If you’re planning […]

Sam Carr - October 27th, 2020