PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.AllAd FraudBudgetGoogle Ads TipsGuidesNewsPPCPPCThe 10 Best Pay Per Click Affiliate Programs For 2020Just like any other online market, the pay per click industry is full of affiliate programs, some of which can be incredibly lucrative. With countless pay per click services out there, businesses are always looking for help from experienced marketers and influencers to promote their offerings. No matter if you’re an existing experienced affiliate or […] Sam CarrApril 2nd, 2020PPCThe 5 Best PPC Reporting Tools For Agencies & EnterpriseWhen it comes to PPC management, every manager hates the dreaded end of month reports. Time-consuming and clunky, many PPC managers spend hours creating their own PPC reports only for them to break or fail every month. If only there was an easier way! Thankfully, it turns out there are plenty of people out there […] Sam CarrMarch 26th, 2020Ad Fraud404bot: The Ad Fraud Scheme Exploiting ads.txtIt’s only a few years ago that ads.txt was introduced to help advertisers keep track of their ad inventory. At the time it was seen as a brilliant new way to tackle ad fraud and keep track of authorised resellers. However, less than 3 years on, not everything has gone to plan. A new type […] Sam CarrMarch 19th, 2020PPCShould You Be Buying Paid Traffic Sources For Your Website?Thinking about buying paid traffic for your website? Before you do, learn everything publishers don’t want you to know here. Neil AndrewMarch 12th, 2020Google Ads TipsThe Comprehensive Guide to Google Ad SizesWith so many different Google ad sizes available in AdWords, which ones should you use in your display network campaign? Or maybe you’re running Google AdSense and need to know the top performing ad sizes. Whatever the case, check out our guide to help you decide which sizes are the best and which to avoid. Neil AndrewMarch 5th, 2020Ad FraudHow To Claim A Google AdWords Refund For Your AdsThe truth is that 1-in-4 clicks on the Google Ads network are fraudulent, but don’t fret, discover all there is to know about refunds here! Neil AndrewMarch 1st, 2020Ad FraudHow Does Pay Per Click Work? A Complete GuideFor a newbie, the idea of Pay Per Click advertising might be daunting, but it’s easier to grasp than you think! Sam CarrFebruary 28th, 2020PPCCan PPC Play A Part In Your Branding Strategy?Without a brand strategy, there’s no point in you having a brand. And without a brand, you don’t have a business. But PPC could have a big impact on your brand awareness if you make the most of what it has to offer. Let’s go through the best way you can integrate it into your […] Amber DawsonFebruary 27th, 2020Google Ads TipsWhat Is Inbound Marketing?Inbound Marketing: Giving people the content they need, when they need it. Neil AndrewFebruary 25th, 2020PPCWhat Is Click Fraud? A Complete Guide To Understanding Ad FraudClick fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓ Neil AndrewFebruary 24th, 2020
