PPC Protect Blog

Original research and innovative insights on the latest in click fraud.

Joe Harulow

Increasing CTR With Psychology

Hack the human mind to boost CTR.

Sam Carr

Most Important PPC Metrics

Any effective campaign must measure these.

Neil Andrew

PPC Protect v3 Is Here!

See our biggest ever update.

Google Ads Tips

10 Google Display Ad Examples To Inspire You (And Why They Work)

The Google display network is undoubtedly the largest display network out there. Since 2003, the network has grown exponentially and now boasts over 2,000,000 sites in its network. With the ability to target over 90% of online traffic, many advertisers have turned to display networks in the hopes of boosting their sales. But making a […]

Sam Carr - September 24th, 2020

Guides

Pinterest Ad Specs & Ad Sizes (Ad Dimensions Guide 2020)

If you’ve never advertised on Pinterest before, then you’re missing out on plenty of high-quality traffic. Unknown to many advertisers, Pinterest does, in fact, have its own advertising network that lets anyone get their products in front of millions. And with visually engaging content found all over Pinterest, creative ads can work wonders for particular […]

Sam Carr - September 22nd, 2020

Google Ads Tips

The Impact of Google Ads Hiding Search Terms Data (Case Study)

Google recently announced that they will be updating how advertisers can access their search terms, with the reports now showing only “terms that were searched by a significant number of users”. This is an important development for search and shopping advertisers on Google Ads, as search terms give a great insight into the relevancy of […]

Rory Young - September 17th, 2020

Google Ads Tips

10 Best Google Ad Examples You Need to Study Right Now

To get the most out of your PPC AdWords campaign, you need the best call to action headline for your ads. Why spend hours trying to reinvent the wheel? Here are 10 incredible Google ad examples that you can study to turbocharge your own ads and boost your conversions. Discover these excellent ad examples here.

Neil Andrew - September 15th, 2020

Guides

20 Best Digital Marketing Books 2020 For Every Marketer

Don’t have time to read? Some of these books offer free audio versions, so you can listen while doing the dishes or on your way to work!

Sam Carr - September 10th, 2020

Google Ads Tips

The Importance of the Google Ads Change History Tool

It’s no secret that almost every successful pay per click campaign isn’t created on the first try. In order to create a successful PPC campaign, it requires a considerable amount of tweaking and testing before you start seeing positive results. Believe it or not, the Google Ads change history is one of the most important […]

Sam Carr - September 8th, 2020