Using cybersecurity methods and real-time data analysis, we classify each ad click to determine what traffic should be excluded from interacting with your ads and prevent that traffic from even seeing them.
Track genuine, engaged user activity and use it to optimize automated bidding and targeting.
Things aren't always black or white. Track users that look risky without over-blocking.
When it's bad, we take action. Automatically eliminate invalid users across the whole PPC funnel.
Every click on your ads is monitored in real time to track user behaviors and interactions across your campaigns.
Click profiles are analyzed near-instantaneously to determine if the interaction was legitimate, suspicious, or invalid.
3. Take Action
Invalid click profiles are immediately excluded from seeing your ads again. Suspicious click profiles are monitored further, and signals from legitimate click profiles help to improve automated bidding and targeting strategies.
We feed clean click data back into your PPC campaigns, creating a self-reinforcing loop that continually cleans and improves acquisition targeting based on legitimate intent.