PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingSam CarrFree GDN Exclusions List60,000+ low quality placement exclusions to download.Sam Carr25 Top Digital Marketing TipsAny effective campaign must use these.Neil AndrewPPC Protect v3.1 Has Arrived!Expanding beyond click fraud protection.Google Ads Tips14 Common PPC Mistakes Every Paid Search Marketer Should AvoidPPC marketers have a lot to juggle, and that can lead to some pretty common mistakes. These are some of the main ones, so you can better avoid them in future. Sam Carr - July 30th, 2020NewsProtecting Our Planet Through ReforestationThe world needs our help, and here at PPC Protect, we’re doing our part. Neil Andrew - July 27th, 2020CommunityIncreasing PPC CTR & Conversions with Behavioural PsychologyUnderstanding why people do what they do is important in every part of life, and PPC is no exception! Joe Harulow - July 16th, 2020NewsIs GoogleBot & “John Smith” Killing Your Abandoned Cart Metric?Who is the mysterious person adding hundreds of items to people’s carts, and why do people see that as a problem? Find out here! Sam Carr - July 2nd, 2020Ad FraudDrainerBot: The Mobile Ad Fraud Operation Stealing Your DataIs your phone feeling a little hotter than it should? Well, a bot may be behind it. Sam Carr - June 25th, 2020Google Ads TipsHow To Advertise On Google Maps [Google Map Ads Tutorial]These days, Google Maps is the new Sat nav! Given that your customers are on Google Maps you want to be too. Buckle up and get ready to learn about this brilliant way to drive customers to your store. Sam Carr - June 18th, 2020Ad FraudIs Click Fraud Illegal Or Just Unethical?Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you… Neil Andrew - June 11th, 2020PPC TipsWhat Are Google Ad Grants? The Requirements & How To ApplyRunning Google Ads can be incredibly expensive for any business. With so many competitors out there bidding for the same keyword, it can often put off many organizations from running ads due to the high costs. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t […] Sam Carr - June 4th, 2020Community12 Marketing Formulas For Google Sheets Not In Microsoft ExcelPPC marketers spend a lot of time in spreadsheets analysing data and creating various reports. Often this is done using Microsoft Excel. When Google Sheets first launched in 2006, while being free, it was very basic and lacked a lot of the functionality that Microsoft Excel had. However, Google has continued to improve Google Sheets […] Rashed Khan - May 28th, 2020PPC TipsWhat Is Pay Per Click Advertising? Understanding The BasicsIf you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […] Sam Carr - May 21st, 20201...789...16
