Lunio Blog

Hard data, game-changing strategies, and ground-breaking insights from the Lunio team.

💜 Featured Post

4 Signs You Have an Invalid Traffic Problem (& How to Fix It)

James Deeney | June 21st, 2023

All Ad Fraud CRO Display Ads Paid Search Paid Social Product Strategy

Strategy

Performance Marketing vs Growth Marketing

Rebecca Munton | January 13th, 2023

Paid Search

2022 PPC Recap: 46 Tips & Lessons Learned From 28 Experts

James Deeney | January 9th, 2023

Strategy

Marketing Efficiency Ratio: How, Why, & When to Calculate It

Rebecca Munton | January 5th, 2023

Display Ads

How to Calculate CPM & Make Every Ad Impression Count

James Deeney | December 22nd, 2022

Ad Fraud

Grinch Bots: What Are They & Why Do They Steal Gifts?

James Deeney | December 21st, 2022

Strategy

YouTube Retargeting Ads: Pros, Cons, Costs, & Best Practices

Rebecca Munton | December 15th, 2022

Paid Search

4 New Performance Max Features for Revenue Growth

James Deeney | December 13th, 2022

Product

Lunio Cements “Leader” Position in G2 Winter 2023 Report

James Deeney | December 13th, 2022

Strategy

6 Ways to Boost eCommerce Marketing Efficiency

Rebecca Munton | December 8th, 2022

Paid Search

13 Ways Google Has Taken Away Control Over Ad Spend

James Deeney | December 5th, 2022

Paid Search

What Is Performance Max & How Does It Work?

James Deeney | November 24th, 2022

Lunio

The Expert Guide to Google Performance Max

Find out the impact of ad fraud on Marketing KPIs and how much ROAS you can unlock with Lunio.

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Our Most Popular Articles

Featured Articles

Display Ads | Sam Carr | December 28th, 2020

The Ultimate Google Ads Placement Exclusion List. 60,000+ Websites, Apps & Channels (Updated 2023)

Paid Search | Sam Carr | April 28th, 2021

102 Google Ads Scripts to Improve Your PPC Ads Performance

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