PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingJoe HarulowIncreasing CTR With PsychologyHack the human mind to boost CTR.Sam CarrMost Important PPC MetricsAny effective campaign must measure these.Neil AndrewPPC Protect v3 Is Here!See our biggest ever update.Ad FraudWhy Methbot Is A Crucial Ad Fraud DiscoveryMethbot is the largest ad fraud ring ever discovered to date. Here’s why the methbot discovery is changing the way researchers are studying fraud rings. Neil Andrew - November 24th, 2019PPC TipsWhat Is PPC Management And Why Do You Need It?If you run PPC ads, then PPC Management is essential! Osman Karabulut - November 23rd, 2019GuidesHow Much Does Google Ads Cost?A lot. Google advertising costs a lot, but we can guide you through it. Neil Andrew - November 18th, 2019Google Ads TipsWhy You Should Avoid Auto Google Ads RefundsReceiving refunds can never be a bad thing, right? Well, Google Ad refunds can end up getting your account restricted, ruining everything! Sam Carr - November 16th, 2019Google Ads TipsWhat Are Google Partner Sites? A Detailed LookIf you’ve worked with AdWords for long enough you’ve probably heard of the term Google partner sites, but what exactly are they and why should you care? Neil Andrew - November 15th, 2019Ad FraudDoes Click Fraud Detection Work? How AI Is Helping To Detect FraudstersMore clicks might seem like more sales, but being unable to detect the fraudulent clicks costs companies millions! Andrew Swindlehurst - November 7th, 2019Ad FraudFacebook Advertising Fraud – The Next Big Problem?As Facebook continues to grow, so does its potential for problems, one of which is the emergence of ad fraud. In fact, Facebook has even hired outside companies to monitor and fight fraud on its platform due to the growing issue. The problem of fraud not only means the content of the ads but extends […] Andrew Swindlehurst - November 7th, 2019Google Ads TipsThe Dangers of Granting Managerial Access To External UsersYou wouldn’t give your credit card details out to just anyone – so why are people eagerly handing over managerial access? Neil Andrew - November 1st, 2019PPC TipsWhat Is Click Spam? How Fraudsters Can Click Your Ads Without Leaving A TraceDigital ad fraud currently costs advertisers billions of dollars a year, and it doesn’t look like it’s decreasing any time soon. With fraudsters always creating new methods to steal money from advertisers, it’s crucial you keep up to date with the latest scams. In recent years, mobile ads have really taken off thanks to the […] Sam Carr - October 31st, 2019Google Ads TipsThe Ultimate Guide to Digital AdvertisingDigital advertising has the potential to get your ads in front of thousands of people, and for a fraction of the cost of a billboard! This only works if you know what you’re doing though, fortunately we can give you a hand with that! Sam Carr - October 24th, 20191...789...14
