PPC Protect Blog

Ad Fraud

What Is Bot Traffic? How Traffic Bots Are Causing Havoc

Bot traffic is any non-human traffic that visits a website. The term bot traffic is usually viewed as being negative, but it ultimately depends on what the bot is trying to achieve. With so much misunderstood about bot traffic, we’re taking a look at the different bots involved and what it means for your website. […]

Sam Carr - January 16th, 2020

PPC Tips

Meme Marketing Examples – The Future of Social Media Marketing?

Meme marketing is one of the most powerful social media marketing strategies out there today. With social media continually on the rise, meme marketing has transformed hundreds of brands social media market strategies. No matter what social media you use, you can’t escape the millions of memes that are posted daily. Known for their funny […]

Sam Carr - January 14th, 2020

Ad Fraud

How To Stop Competitors Clicking Your Ads

You might think that your competitors are wasting their time by clicking your ads, but assuming you pay £2 or so per click, it won’t take much for them to burn through your budget.

Neil Andrew - January 9th, 2020

Google Ads Tips

AdNauseam Extension: Friend or Foe For Advertisers?

It’s not just cranky competitors that click your ads, find out how to beat the double-edged sword that is Adnauseam!

Sam Carr - January 3rd, 2020

Ad Fraud

6 Myths About Click Fraud

Does Google protect you from click fraud on your PPC campaigns? True or false? Separate fact from fiction as we debunk these 6 myths about click fraud.

Neil Andrew - January 2nd, 2020

PPC Tips

Bing Ads vs Google Ads [Which Is Worth Your Time & Money?]

For many new paid search marketers entering the industry, they are often bombarded with the countless PPC networks out there that are available to them. Two of the most discussed and debated paid search networks out there have to be Bing Ads and Google Ads. Having been around the longest and promoted by two of […]

Sam Carr - January 2nd, 2020

Ad Fraud

The Most Expensive AdWords Keywords

If your business’ ads contain any of these keywords, you’ll need protection from click fraudsters.

Sam Carr - December 30th, 2019

PPC Tips

What Is The GCLID?

With such odd acronyms as GCLID, Google analytics can seem a bit intimidating! It doesn’t have to be though – read on to learn all you need to know about the GCLID here.

Neil Andrew - December 27th, 2019

PPC Tips

10 Of the Top Google Ads [AdWords] Alternatives In 2020

In recent years Google Ads has been king when it comes to paid search. With billions of daily searches to take advantage of, millions of businesses have been spending big bucks on paid traffic to their sites. But with so much competition between businesses, cost per clicks on Google Ads are only getting more and […]

Sam Carr - December 26th, 2019

Google Ads Tips

Is Google AdWords Worth It In 2020?

If you’ve never used pay per click before then you’re probably wondering: is Google AdWords worth it? Having used Google AdWords ourselves for several years and seeing its power, it definitely is. Don’t believe us? Here’s why Google AdWords is the best PPC network out there.

Neil Andrew - December 21st, 2019