PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingSam CarrFree GDN Exclusions List60,000+ low quality placement exclusions to download.Sam Carr25 Top Digital Marketing TipsAny effective campaign must use these.Neil AndrewPPC Protect v3.1 Has Arrived!Expanding beyond click fraud protection.PPC TipsWhat Is Click Fraud? A Complete Guide To Click Fraud In 2021Click fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓ Neil Andrew - December 31st, 2020Ad FraudWhat Is Device Fingerprinting? Identifying Online Fraudsters In 2021Device Fingerprinting can be just as useful as physical fingerprinting – if you know how to use it! Neil Andrew - December 30th, 2020Google Ads Tips60,000+ Websites, Apps & Channels To Exclude on GDN Campaigns (Updated 2021)In a hurry? You can access our exclusions list here and upload it to your Google Ads campaigns with one click. For many advertisers, the Google display network can be a bit like the wild wild west. With so many websites out there it’s almost impossible to manually review which ones your ads should appear […] Sam Carr - December 28th, 2020Google Ads TipsHow To Block An IP Address in Google Ads / AdWords (Updated 2021)?You don’t have the time to be manually blocking each IP, so why not learn how to do it automatically – and instantly? Neil Andrew - December 26th, 2020Google Ads TipsThe Ultimate Guide to Digital Advertising In 2021Digital advertising has the potential to get your ads in front of thousands of people, and for a fraction of the cost of a billboard! This only works if you know what you’re doing though, fortunately we can give you a hand with that! Sam Carr - December 24th, 2020PPC TipsThe Top PPC Tools For 2021 And Why You Need ThemManaging a PPC campaign can be hard, especially when you don’t have the right tools. Here are the top PPC tools you need to boost your Adwords campaigns. Neil Andrew - December 17th, 2020GuidesHow To Use Google Keyword Planner 2021 [Top Tricks & Tips]You want to get the most out of Google’s Keyword Planner, we’re taking a deep dive into how it works, and it’s most useful features. It doesn’t matter if you’ve never used Google Keyword Planner before – we’ve got you covered! Sam Carr - December 17th, 2020CommunityBest Practice Guide To Allocating PPC Spend On Google AdsWhen it comes to starting a paid search campaign on Google; where do you start and how much is the right amount to spend? Particularly when the median wasted ad spend for an individual account on Google is 75.80%. With Google’s various ad platforms, all serving different purposes, it can be even more difficult to […] Rebekah Waller - December 15th, 2020GuidesHow Agencies Are Scaling During COVID [Webinar Summary]In November we had our first webinar with NO-BS Marketplace about how digital agencies are scaling during COVID. For those that managed to attend, thanks for joining us, we hope you managed to get lots of value and insights from the webinar. For those who couldn’t make it, today’s your lucky day! Just like we […] Sam Carr - December 15th, 2020Community4 Reasons to Automate Your Google Ads Budget MonitoringRegardless if you work in-house for a brand or one of the many PPC agencies out there, your job as a PPC advertiser is to spend your advertising budget as wisely as possible to achieve your performance goals. But as anyone managing tens, hundreds, or thousands of ad campaigns in Google Ads knows, this is […] Nicole Mears - December 10th, 20201...567...17
