PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
How SilentFade Drained Millions From Facebook Users
It’s no secret that Facebook has had its fair share of ad fraud schemes over the years, and it’s often advertisers who bear the brunt. Recently, Facebook has revealed details about an ad fraud scheme that has cost Facebook users millions, with most of the victims having never run an ad before. Known simply as […]
Sam Carr - October 8th, 2020
Introducing The PPC Protect Perks Program!
After several months of planning and successfully keeping it under wraps (which is harder than it sounds when we’re this excited about it!), we’re delighted to officially launch the PPC Protect Perks Program! The Perks Program is open to all PPC Protect customers and account holders, and gives you exclusive access to a range of […]
Sam Carr - October 6th, 2020
How Much Does YouTube Advertising Cost In 2021?
You might not know it, but advertising on YouTube today costs an average of $200 every 1,000 views. Although that’s just a rough average based on various niches and industries, it should still give you a good idea of how much people are willing to pay. With over 72 hours of video being uploaded to […]
Sam Carr - October 1st, 2020
Google Ads Tips
10 Google Display Ad Examples To Inspire You (And Why They Work)
The Google display network is undoubtedly the largest display network out there. Since 2003, the network has grown exponentially and now boasts over 2,000,000 sites in its network. With the ability to target over 90% of online traffic, many advertisers have turned to display networks in the hopes of boosting their sales. But making a […]
Sam Carr - September 24th, 2020
Pinterest Ad Specs & Ad Sizes (Ad Dimensions Guide 2021)
If you’ve never advertised on Pinterest before, then you’re missing out on plenty of high-quality traffic. Unknown to many advertisers, Pinterest does, in fact, have its own advertising network that lets anyone get their products in front of millions. And with visually engaging content found all over Pinterest, creative ads can work wonders for particular […]
Sam Carr - September 22nd, 2020
Google Ads Tips
The Impact of Google Ads Hiding Search Terms Data (Case Study)
Google recently announced that they will be updating how advertisers can access their search terms, with the reports now showing only “terms that were searched by a significant number of users”. This is an important development for search and shopping advertisers on Google Ads, as search terms give a great insight into the relevancy of […]
Rory Young - September 17th, 2020