PPC Protect Blog

Guides

Google Ads Certification Guide: How To Pass First Try

It’s no secret that Google Ads is the biggest of the PPC networks out there, with billions of clicks up for grabs every day, millions of businesses are taking advantage of Google’s paid ads. But learning how to use Google Ads is no easy task, and with thousands of dollars on the line, a simple […]

Sam Carr - February 16th, 2021

News

How Many Ads Do We See A Day In 2021?

In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this, subscribe now! But just how many adverts do we see in a given day? Is it in the hundreds? Thousands? Or more? The answer is A LOT, and the figures will have you questioning how the human brain can […]

Sam Carr - February 15th, 2021

Guides

Google vs Bing Showdown 2021 (A Detailed Comparison)

Even though there are over 100 search engines online, most of us head straight to Google or Bing. The two search engine giants dominate the industry. And they provide your gateway to millions of customers through PPC, SEO, and quality content. But the Google vs Bing debate is a tricky one. Which platform is best […]

Sam Carr - February 11th, 2021

Google Ads Tips

11 Actionable Tips To Improve Your PPC Performance Today

Managing a successful PPC campaign is no easy task. Just ask any PPC manager you know! With plenty of resources out there and tons of information right at your fingertips, it can quickly become overwhelming. Once you’ve mastered the PPC basics, it can become quite difficult to find valuable resources of information to improve your […]

Sam Carr - February 9th, 2021

Ad Fraud

What Is Bot Traffic? How To Stop Traffic Bots Causing Havoc

Bot traffic is any internet traffic coming from automated bots. These bots can perform tasks quicker than any human, making them very efficient and popular. With so much misunderstood about bot traffic, we’re taking a look at the different robots involved and what it means for your website. In a world where billions of users […]

Sam Carr - February 8th, 2021

PPC Tips

The Best Amazon PPC Tools & Software For Sponsored Ads 2021

With most modern consumers doing at least some of their shopping on Amazon, it pays to have your product on there!

Sam Carr - February 5th, 2021

News

The Latest Paid Media Trends Of 2021

2020 is finally over, and everyone has their sights set on the future! If you work in paid media, whether its Facebook Ads and Twitter or Google’s vast paid search network, keeping up to date with the industry is crucial. With many changes happening regularly to the industry, as a professional, you should be up […]

Sam Carr - February 4th, 2021

PPC Tips

The 10 Best Pay Per Click Affiliate Programs For 2021

Just like any other online market, the pay per click industry is full of affiliate programs, some of which can be incredibly lucrative. With countless pay per click services out there, businesses are always looking for help from experienced marketers and influencers to promote their offerings. No matter if you’re an existing experienced affiliate or […]

Sam Carr - February 2nd, 2021

PPC Tips

The Most Expensive Google Keywords 2021

Have you ever set up a Google Ads campaign, only to notice how expensive some of the keywords are? Depending on your niche and industry, some keywords can be incredibly expensive to the point where they are three or four digit numbers! But have you ever wondered what the most expensive keywords are? And why […]

Sam Carr - January 28th, 2021

Ad Fraud

PPC Protect’s Global Click Fraud Report 2020-2021

The year 2020 was a challenging time for many businesses all over the world. With the worldwide pandemic causing havoc for retailers, many businesses shifted their stores online during the global lockdown restrictions. And with a huge surge in e-Commerce and online shopping, many of these businesses experienced a new threat that they have never […]

Sam Carr - January 26th, 2021