Click fraud isn’t defined to any one industry, or any one geographic location. It happens all over the globe, across all industries. 24 hours a day, 7 days a week. The fraudsters never stop. A recent study by Fortune.com attempting to investigate the scale of the bot-net and click fraud problem identified that less than half of all online paid advertising is ever seen by a human user.
Over the past 10 years the rate of click fraud has increased by an estimated 150%, and estimated annual losses have skyrocketed from around $6 billion to over $16 billion. Even worse: In some of the hardest-hit industries, up to 60% of all clicks are identified as fraudulent or coming from non-human sources.