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See What's Missing From Your Ad Data

The lack of data transparency has become a hot topic for advertisers. But many don’t realize that this is a billion-dollar issue that’s destroying their ROI.

Advertising Guide 2022

Ultimate guide to advertising in a privacy-first world.

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The State of PPC 2022

Get the latest insights into the world of PPC advertising.

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Ad Fraud Calculator

Find out how much budget you're wasting on invalid traffic.

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Ad Networks Hold All The Cards

The Need For Greater Transparency

There needs to be greater transparency into the service ad networks provide to advertisers.

Hidden behind pretty-looking dashboards, lies a ton of data which we have no access to. Instead, we’re told to trust their algorithms to know what’s best for our businesses.

But what’s really going on behind the scenes of your ad campaigns?

Inside Your Ad Data

The Impact of Opaque Traffic.

A large percentage of the traffic we pay for is poor quality. Advertisers don’t realize because it’s wrongly accepted that not every click can be valuable.

Unintended Clicks

It’s so easy for uninterested people to accidentally click your ads and waste your budget.

Invalid Clicks

Not every click is from a human. Removing bots will instantly boost your ROI.

Fraudulent Clicks

1 in 5 clicks are fraudulent, so they undoubtedly will be affecting your campaigns.

Competitors

Clicking on competitors’ ads is a dirty tactic, but one that’s all too common.

Ad Platforms Don’t Protect You

Facebook Has More Bots Than People

Don’t ad platforms block the bad stuff? Well, they do in the same way that a holey umbrella stops the rain… you still end up soaked.

You may have heard of the mystical beast that is a refund – they do exist! There’s a lot of wrestling, paperwork, and tears involved, but if you’re up for the fight, you could be rewarded with a partial refund. Woo!

But this doesn’t stop bots and other invalid sources from clicking on your ads again or reverse the impact this bad traffic has had on your wider marketing funnel.

Our annual Click Fraud Report goes into more detail about the exact levels of fraud ad platforms fail to detect.

View Click Fraud Report
Total Spend

$10,000
-20%
Cost of Click Fraud

-$2,000
Refunded By Ad Platforms

=$20
(1% of click fraud total)

Lack Of Transparency & Control

You really don’t get much of a say in what happens to your ad campaigns. Yeah, you can make campaign changes and tinker with your targeting, but if ad networks decide to pull the rug… prepare to meet the ground.

And things are only getting worse. We’ve said goodbye to third-party cookies. Adios to Expanded Text Ads. Au revoir to detailed ad targeting categories. What’s next?

  • $100

    billion estimated loss to ad fraud by 2023.

    Juniper Research

  • 36%

    of display ad clicks are fraudulent.

    PPC Protect

  • 50%

    of all ads are never seen by a human.

    Google

  • 78%

    of marketers cite click fraud as their top concern.

    Adweek

  • 65%

    of buyers click on PPC ads.

    WordLead

  • $100

    million invalid clicks blocked by PPC Protect.

    PPC Protect

  • $100

    billion estimated loss to ad fraud by 2023.

    Juniper Research

  • 36%

    of display ad clicks are fraudulent.

    PPC Protect

  • 50%

    of all ads are never seen by a human.

    Google

  • 78%

    of marketers cite click fraud as their top concern.

    Adweek

  • 65%

    of buyers click on PPC ads.

    WordLead

  • $100

    million invalid clicks blocked by PPC Protect.

    PPC Protect

  • $100

    billion estimated loss to ad fraud by 2023.

    Juniper Research

  • 36%

    of display ad clicks are fraudulent.

    PPC Protect

  • 50%

    of all ads are never seen by a human.

    Google

  • 78%

    of marketers cite click fraud as their top concern.

    Adweek

  • 65%

    of buyers click on PPC ads.

    WordLead

  • $100

    million invalid clicks blocked by PPC Protect.

    PPC Protect

"In one week the platform identified over 1,000 invalid clicks per day.
Read Case Study

Ryan Pamplin

CEO, Blendjet

Calculate The Cost Of Ad Fraud To Your Business

Find out the impact of ad fraud on Marketing KPIs and how much ROAS you can unlock with PPC Protect.

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Missed Opportunities. Damaged ROI.

Invalid Clicks In Action

The impact of invalid clicks reaches far beyond just wasted advertising budgets.

Bad clicks become exponentially more expensive as they cycle through your sales funnel and cause you to misidentify who your real customers are.

They disrupt your entire business operations, from affecting sales strategies to damaging client services, and you enter a vicious circle of attracting more of the same bad traffic.

Why not flip the script? Start using what you don’t want clicking your ads to inform your optimizations for real users.

4. Attract More Of The Same

Bidding algorithms are fed inaccurate data leading to inaccurate bids and more bad traffic.

1. Low-Quality Clicks

Invalid and fraudulent traffic clicks your ads and wastes your marketing budget.

2. Misleading ICP

With bad data in the mix, it becomes difficult to identify the behaviors of your real customers.

3. Inaccurate Optimizations

Decisions that affect your whole funnel are made from wrong insights.

4. Attract More Of The Same

Bidding algorithms are fed inaccurate data leading to inaccurate bids and more bad traffic.

1. Low-Quality Clicks

Invalid and fraudulent traffic clicks your ads and wastes your marketing budget.

What Ad Networks Are Keeping To Themselves

What’s Missing From Your Data

Advertisement platforms deal with huge amounts of data. The more data they show to advertisers, the more questions they receive, leading to uncertainty.

As a result, most of the data is hidden from advertisers and instead presented as simple figures: clicks, impressions, and conversions.

This means you’re kept away from vital info that you’re paying for. We're here to elaborate on this ‘hidden’ click data and give you full transparency into your ad campaigns.

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prism

The Ultimate Guide To Advertising In A Privacy-First World 2022

The marketer’s guide to staying ahead of the competition in a cookieless world.

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What Happens When You Work With Clean Data

Actions Marketers Can Take

Enough talk about what you can’t do. Let’s focus on how we can score this 90th-minute winner. It starts by controlling the type of traffic we let into our funnel. By taking ownership of our data, we not only separate ourselves from the ad networks’ bias, but we unlock hidden insights, limit the downstream impact of bad traffic, and focus entirely on generating more ROI.

4. Create A Revenue-Generating Machine

Own first-party, accurate ad data and put budget into genuine users

1. Exclude Invalid & Fradulent Traffic

Focus on high-quality clicks by blocking no-value traffic

2. Attract Your Ideal Customers

See ROI improve and cheaper CPAs as you reinvest wasted budget

4. Create A Revenue-Generating Machine

Own first-party, accurate ad data and put budget into genuine users

3. Feed Optimizations With Good Data

Optimize and scale campaigns with quality data based on real customers

1. Exclude Invalid & Fradulent Traffic

Focus on high-quality clicks by blocking no-value traffic

Invalid Audiences

Try new ad platforms risk-free by proactively excluding known-invalid traffic. Push excluded audience lists from Google to Facebook and build a custom invalid audience to guarantee you pay for genuine clicks.

Learn More

Own Your Data

The PPC Protect platform turns opaque, third-party data into insightful first-party data. This means you rightfully own all your ad data, and changes to advertising laws won’t bite you in the future.

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Cross Platform Analytics

Collect all ad data in one centralized click data lake and use this pool of information to holistically inform all your marketing campaigns, whatever the platform.

See It In Action

Revenue Through Exclusion

Make automated PPC bidding and targeting strategies more effective by excluding optimization signals generated from invalid users. Only advertise to legitimate buyers.

Start Excluding

Analyze Your Acquisition Channels

Improve Marketing ROI and stay ahead of the competition by filtering out bad traffic.

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We Help Marketing...

All marketing efforts benefit from increased transparency, tighter control, and cleaner data.

Agencies...

Improve client performance and retention by automatically excluding invalid clicks across all channels.

Sales...

By removing non-genuine leads from the funnel, sales teams are free to focus on genuine customers.

Customer Success...

Build stronger relationships by showing your clients how you’re making sure they’re only paying for real traffic.

and Planet Earth.

We plant thousands of trees on behalf of our users and pledged to become carbon neutral by the end of 2021.

Flush Clean Your Marketing Funnel. Focus On Real Data.

Learn More
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Protect What’s Genuine. Lose What Isn’t.

Our invalid click prevention platform monitors your ad traffic. Each click is categorized as valid, suspicious, or invalid. Anything real is let through, suspicious is monitored, and invalid is blocked. Keeping your funnel flowing and protected.

Analyze One. Protect All.

Once you’ve identified what traffic is good or bad, this can be pushed to every platform you’re running ads on. If a fraudulent click hits you on Google, it'll be blocked, and your ads on Instagram, Microsoft Ads, and Facebook will be protected too.

Insights That Mean Something.

Optimizing campaigns based on dirty data will never steer you right. With clean, protected data (that you own) on your side, you’ll be able to reinvest previously wasted ad spend into profitable campaigns that you can safely scale.

Who's Talking About Us

Tom Pickard

Performance Marketing Manager

Based on the numbers, I don’t see how using PPC Protect couldn’t be good value. The fee is so modest compared to what you could be saving.

Silvia Vallespinós

Online Marketing Director

Implementing PPC Protect was super easy. The onboarding from the team was great, and we saw the difference in the numbers straight away. PPC Protect is a no-brainer for Volotea!

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