PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
Can PPC Play A Part In Your Branding Strategy?
Without a brand strategy, there’s no point in you having a brand. And without a brand, you don’t have a business. But PPC could have a big impact on your brand awareness if you make the most of what it has to offer. Let’s go through the best way you can integrate it into your […]
Amber Dawson - February 27th, 2020
The History of PPC
Pay per click is one of the most powerful and popular advertising methods currently available in digital marketing. In 2016 alone, $79.38 billion of Google’s revenue came from its pay per click advertising service Google Adwords. With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how […]
Sam Carr - February 20th, 2020
Google Ads Partners Program Requirements Are Changing For 2021
Launched in 2013, Google’s partner program is often seen as a “must-have” for any SEO or PPC marketing agency. Not only does the partner program require agencies to pass certain exams to prove that they know what they’re doing, but they also have to spend a certain amount on Google Ads every month. This partner […]
Sam Carr - February 17th, 2020