PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingSam CarrFree GDN Exclusions List60,000+ low quality placement exclusions to download.Sam Carr25 Top Digital Marketing TipsAny effective campaign must use these.Neil AndrewPPC Protect v3.1 Has Arrived!Expanding beyond click fraud protection.NewsProtecting Our Planet Through ReforestationThe world needs our help, and here at PPC Protect, we’re doing our part. Neil Andrew - July 27th, 2020NewsIs GoogleBot & “John Smith” Killing Your Abandoned Cart Metric?Who is the mysterious person adding hundreds of items to people’s carts, and why do people see that as a problem? Find out here! Sam Carr - July 2nd, 2020Ad FraudDrainerBot: The Mobile Ad Fraud Operation Stealing Your DataIs your phone feeling a little hotter than it should? Well, a bot may be behind it. Sam Carr - June 25th, 2020Ad FraudIs Click Fraud Illegal Or Just Unethical?Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you… Neil Andrew - June 11th, 2020PPC TipsWhat Is Pay Per Click Advertising? Understanding The BasicsIf you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […] Sam Carr - May 21st, 2020Ad FraudHow To Choose A Click Fraud Detection Software Provider In 2021If you’ve done a Google search for click fraud recently, then you’ve probably noticed the many different companies out there. With click fraud being a growing problem over the past few years, many new providers and solutions are continuing to pop up, all claiming to offer the best protection and the lowest price. But with […] Sam Carr - May 19th, 2020CommunityHow Automated Product Feed Management Saves PPC Managers TimeIf you sell products online, somewhere along the line you can be certain that product feeds are going to be involved. There is a choice for those digital marketers and PPC managers dealing with product feeds for different ecommerce channels like Google Shopping or Facebook: Either manage product feeds manually Use product feed automation Let’s […] Ben Culpin - April 30th, 2020NewsGoogle Introduces Call Ads With Website LinksGoogle have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads! Neil Andrew - April 24th, 2020NewsGoogle Announces All Ads Users Must Verify Their IdentityGoogle has today announced that all advertisers on their platform will be required to verify their identity. The move follows similar requirements for political advertisers that were announced back in 2018. Neil Andrew - April 23rd, 2020PPC TipsThe Beginner’s Guide to Conversion Rate Optimization (CRO) In 2021We could crow over CRO for hours, and if you’re not using it already it’s time to start. Neil Andrew - April 23rd, 20201...111213...18
