PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
Google Ads Tips
What Is A Good Click Through Rate (CTR) For Google Ad Campaigns?
A common dilemma that many advertisers face is if they should use the Google display network or not. With various benefits and drawbacks, making the choice can often be confusing. So should you use the Google display network on your PPC campaigns? Find out everything you need to know here.
Neil Andrew - September 24th, 2019
6 Ways Of Building Consumer Trust In Online Advertising
There’s a good chance the next person that interacts with your business doesn’t trust you. And that makes building an audience increasingly difficult. Sorry if that’s bad news, but the data is pretty clear.While consumer trust is rebounding a little after historic lows, it remains low. Very low. Some Consumer Trust Statistics In the United […]
John Severn - September 19th, 2019
The Top PPC Competitor Analysis Tools To Spy On Your Competition
Keeping a close eye on your competitors is one of the most important things in business. If your competitors are killing it with a new marketing strategy, then that’s something you should be aware of. Not only is this important information you can use in your own marketing strategies, but they’ve already spent a lot […]
Sam Carr - September 5th, 2019
The Ultimate PPC Audit Guide Checklist For Your Google Ads
When it comes to running PPC campaigns, ensuring you get the most out of every cent should be your highest priority. With some keywords costing upwards of $10 per click, doing everything to improve your ROI is crucial. No matter if you’re running your own PPC campaigns, or managing some for a client, doing a […]
Sam Carr - August 8th, 2019
Paid Search vs Paid Social: The Fight For Your Ad Spend
It’s no secret that paid search and paid social are two of the biggest advertising strategies out there. But which is the best for your business? Learn everything you need to know about which is the best for you here.
Neil Andrew - August 3rd, 2019