Video Marketing Statistics 2018
YouTube. Home of future stars, controversy, viral videos, and advertising. Wait, video marketing?
Video advertising has taken off in the last few years. You can hardly watch a YouTube video, scroll down Facebook, open Snapchat, or simply browse Reddit, without having some form of video advertising thrown your way.
Video marketing offers a fantastic environment for businesses to advertise in. Thanks to all the statistics gathered through the users browser, it’s possible to target a highly specialized audience. Coupled with the fact that video as a medium has the benefit of offering sound and movement it’s no wonder video marketing accounts for 69% of all consumer traffic.
It’s proven to be effective too. Landing pages with videos convert around 800% better than pages without.
Video achieves what many text and image adverts don’t. It provides your brand an authentic route to reach your consumers. It unlocks exciting new opportunities. It helps your brand evolve.
That being said, just how effective is this form of advertising? Here’s some key video marketing statistics that measure the impact of video advertising on conversion, engagement, and customer experience.
Mobile Video Marketing Statistics
- 77% of all tablet users watch video on their device at least once a month. This will increase to 87% in 2018. (eMarketer, 2014)
- Mobile shoppers are 3x as likely to view a video than desktop shoppers. (OnlineVideo.net, 2013)
- 1 in 10 mobile ads delivered in the United States is video (Econsultancy, 2014)
- For commerce, smartphones and tablets account for 38% of all video viewing. (Invodo, 2014)
- Video accounts for 52% of all mobile traffic. (Citrix, 2014)
- Mobile traffic will grow 14x by 2018. (Cisco, 2014)
- On average, the engagement rate for rich media ads is 16.85%, in comparison to 2.14% for standard banners and 1.62% for mobile. (eMarketer, 2014)
- 92 percent of mobile video viewers share videos with others. (Virtuets, 2018)
- Video viewing on smartphones, computers and tablets peaks between 12-5pm in respondent’s respective time zones (Google, 2014)
- 72.1 million US smartphone users watched video on their devices at least monthly in 2013. This is expected to rise to 86.8 million, more than a quarter of the US population, in 2014. (eMarketer, 2013)
Video Marketing Statistics
- 96% of shoppers find videos helpful when making purchase decisions online. (Animoto, 2014)
- B2B buyers name video among the Top 3 most useful types of content for making work purchases. (eMarketer, 2014)
- Marketers who use video in email cite increased clickthrough rates, increased time spent reading the email, increased sharing and forwarding, increased conversion rates, and increased dollars generated as the top benefits. (eMarketer, 2013)
- 1 in 4 shoppers say they’ve used YouTube to search for a video related to a product they’re considering while in store. (Google, 2014)
- Online video viewing is almost on par with TV viewing. In 2014, 75% of people watched streamed video several times per week, versus 77% who watched traditional TV. (Ericsson, 2014)
- The number of digital video consumers in the US is expected to increase from 194.5 million this year to 212.5 million in 2018. That’s nearly 2/3 of the population! (Digiday, 2014)
- 42% of shoppers would like to see more product description and service demonstration videos, such as 360-degree product views. (Animoto, 2014)
- 51% of marketing professionals worldwide name video as the type of content with the best ROI. (Insivia, 2018)
- 93% of marketers used video for online marketing in 2013. (eMarketer, 2013)