50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link.
Unbounce
One-third of people (33%) click on a paid search ad because it directly answers their search query.
Clutch.co
89% of the traffic generated by Google Ads is not replaced by organic clicks when ads are paused.
Google AI Blog
List of PPC Statistics 2021
There’s no denying that pay per click advertising is the most popular form of digital advertising today. With advertisers spending billions of dollars a year on the likes of Google, Facebook, Instagram and LinkedIn, the numbers involved with PPC are simply mind-blowing.
To show you just how vital PPC advertising is in today’s world, we’ve handpicked some of the most important and interesting PPC statistics. From Google Ads statistics to Amazon PPC statistics, you’ll quickly understand why businesses are continuing to invest billions into this marketing strategy.
General PPC Statistics
Google Ads Statistics
Amazon Ad Statistics
The Problem of Click Fraud
PPC Protect Click Fraud Infographic
When it comes to click fraud, it’s all about numbers and figures. Is click fraud increasing or decreasing? Which industries are the most affected? How much does it cost businesses? We understand that not everyone is great with statistics and working with them can sometimes be confusing. To help you visually understand the problem of click fraud and how it affects businesses, we’ve put together a detailed click fraud infographic.
Our infographic which explores the worrying statistics available for click fraud. We explore the percentage of fraudulent clicks over time, the estimated yearly cost of click fraud, and the sectors most at risk.
View Infographic