Google Search Statistics You Need To Know

Last Updated 02/04/2020

Don't become a statistic

Google Search Statistics 2020

When you need an answer to a question, where do you go? Google, of course!

Having been the market leader in search engines for nearly 20 years, Google is the largest search engine out there answering billions of queries every day. But just how big is Google search? And how can you fathom its size?

To give you an idea of just how large and impressive Google search has become, here are some of the most fascinating and interesting Google search statistics. From yearly ad revenue to average click-through rates, and everything in between, here are our favourite Google search statistics.

General Google Search Statistics

Google currently owns 87.96% of the search engine market share.

(Statista, 2019)

In the 4th quarter of 2019 mobile devices accounted for 61% of organic search engine visits on Google.

(Statista, 2019)

In the 2nd quarter of 2019, 49.76% of Google searches were unable to solve their queries.

(Statista, 2019)

Google.com holds the number 1 rank on SimilarWeb as the most visited website in the world.

(SimilarWeb, 2020)

Google.com receives 79 billion visitors every month.

(SimilarWeb, 2020)

There are currently 192 different versions of Google search.

(GenealogyInTime, 2020)

Google’s search index is over 100,000,000 gigabytes (100 petabytes) in size.

(Google, 2019)

Google processes over 40,000 search queries every second on average.

(Internet Live Stats, 2020)

The top Google search in 2019 was “India vs South Africa”.

(Year In Search, 2019)

3.4% of clicks on Google resulted in a click on paid ads.

(Moz, 2017)

8% of search queries are phrased as questions.

(Moz, 2017)

21% of searches lead to more than one click on Google’s results.

(Moz, 2017)

15% of queries in Google have never been asked before.

(Rand Fishkin, 2016)

2-word search queries make up for 23.98% of Google searches.

(Hubspot, 2012)

8% of Google search queries are questions.

(Moz, 2017)

The query “___ to avoid” increased by 150% in 2018.

(Google Marketing Live, 2018)

“What is Bitcoin?” was the most searched question of 2018.

(Year In Search, 2018)

46% of product searches begin on Google.

(Jumpshot, 2018)

77% of users make over 3 Google searches a day.

(Moz, 2019)

Google uses over 200 different factors to determine rankings.

(Hubspot, 2019)

Since 2014 Google has received over 900,000 delist requests

(Google Transparency Report, 2020)

The average Google first page result contains 1,890 words

(SEMRush, 2019)

90.63% of pages get no organic traffic from Google.

(Ahrefs, 2020)

Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic searches.

(Smart Insights, 2018)

Images are returned for 27.3% of search queries on Google.

(Moz, 2020)

Google Ads show up on 41.5% of all Google searches.

(Moz, 2020)

Local map packs are present in 38.2% of all Google searches.

(Moz, 2020)

Organic SERP clickthrough rates are higher for branded keywords than non-branded keywords.

(Smarter Insights, 2018)

“Simple” + “ideas” mobile queries have grown by over 60% over the last two years.

(Think With Google, 2019)

60% of smartphone users have contacted a business directly using the click to call option.

(Think With Google, 2019)

27% of the global online population is using voice search on mobile.

(Think With Google, 2018)

The average click-through rate for branded keywords in the number 1 position is 43.26%.

(Advanced Web Ranking, 2020)

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

(Junto, 2017)

The Problem of Click Fraud

PPC Protect Click Fraud Infographic

When it comes to click fraud, it’s all about numbers and figures. Is click fraud increasing or decreasing? Which industries are the most affected? How much does it cost businesses? We understand that not everyone is great with statistics and working with them can sometimes be confusing. To help you visually understand the problem of click fraud and how it affects businesses, we’ve put together a detailed click fraud infographic.

Our infographic which explores the worrying statistics available for click fraud. We explore the percentage of fraudulent clicks over time, the estimated yearly cost of click fraud, and the sectors most at risk.

View Infographic

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