Believe it not, nobody is born a Google Ads expert. It takes lots of continuous learning and studying.
No matter if you’re a beginner or pro, with Google Ads continually adapting and adding new features, there’s always something new to learn in the world of online advertising.
If you’re looking to take your Google Ads skills to the next level, then you’ve come to the right place. We’re taking a look at the top Google Ads courses available online.
With both paid and free options available, you’ll have no excuse not to dig into some of these training resources.
Google Ads Courses & Training
- Google Skillshop
- Ultimate Google Ads Training 2020
- Advanced Google Ads Training
- The Complete Google Ads Masterclass
- Advanced Google Ads Course
- Google Ads Tutorials
- Google Ads Complete Ultimate Guide
- Google Ads Course
- Google Ads YouTube Video Tutorials
- Google Ads For Beginners Course
- Google Ads Tutorials
- 100% free
- Certificate upon completion
- Courses for every Google Ads campaign & topic
- Official course by Google
What better way to start our list of the best Google Ads courses than this awesome free resource produced by Google themselves. Formerly known as the Google Ads Academy, the Google Skillshop allows anyone to take classes on a range of Google Ads topics.
With various topics to choose from, including display ads, shopping ads, search ads and more, there’s plenty to learn from these mini-courses. Each course ranges in length and can be anywhere from 2 to 5 hours.
Specifically aimed at beginners, the Skillshop also awards certificates for completing specific modules, which have grown to become the industry standard. If you’re looking to work at a PPC agency, then the chances are they’ll want you to pass these courses and get your certificate.
In order to pass, you’ll need to score 80% or more, which might sound easy but depending on your level of experience, it can be tricky! Certified users will be able to print off their certificates and proudly hang them on their wall.
- Very comprehensive
- Learn from a PPC agency owner
- Over 25 hours of video
- By Isaac Rudansky of AdVenture Media
One of the best selling PPC courses on Udemy, the Ultimate Google Ads Training 2020 has over 154,000 students and currently holds a rating of 4.6/5.
Created by Isaac Rudansky, founder and CEO of the PPC agency AdVenture Media, Isaac is definitely an expert when it comes to Google Ads. With over 8 years of digital advertising experience, Isaac lays out all his secrets in this well organized mammoth course.
At over 25 hours long, this course is ideal for anyone who’s looking for some in-depth PPC advertising training. No matter if you’re a newcomer to paid search, or if you have a bit of experience, this course will cover every aspect of Google Ads.
With entire modules dedicated to structuring your ads account, remarketing, and how to do keyword research, no stone goes left unturned. By the end of this in-depth course, you’ll have mastered how to set up the perfect campaign and optimize it to ensure you get the most out of your ad spend.
- Learn from an experienced PPC manager
- 6 hours of video
- For intermediate users
- By Mark Meyerson of One Egg
For user’s who are familiar with the basics of Google Ads and want to expand their knowledge, this advanced training course by Mark Meyerson ticks all the boxes.
A veteran in online advertising, Mark is the co-founder of the digital marketing agency One Egg in Sydney that helps a range of clients manage their Google Ads campaigns. When he’s not helping clients get the most out of their ad spend, he’s teaching students how to do it themselves on Udemy.
The course’s well structured learning path covers various Google Ads topics, including location targeting and even advanced topics about improving overall campaign performance. Other advanced modules, including how to use machine learning and scripts within Google Ads to save time and get the best ROI.
With thousands of students already enrolled and regular updates to the course, this training will help anyone unlock the full power of Google Ads.
- Over 16 hours of video
- Updated regularly
- Ideal for beginners
- By Robin & Jesper
For many Google Ads beginners, just the thought of creating a campaign from scratch can be very overwhelming. With so much to consider and plan, it’s no wonder many users end up using smart campaigns. In this Google Ads Masterclass, instructors Robin & Jesper will take you through everything you need to know about Google Ads.
At over 16 hours long and counting, this course is continually updated with new videos that cover new Google Ads changes and features. The entire course is split into an easy to follow structure that will introduce you to conversion tracking and keywords research before moving on to bidding and sales psychology.
Aimed primarily at beginners, this course is really for anyone that is struggling to get sales online. The creator’s Robin & Jesper have a wealth of knowledge in many aspects of digital marketing, and it clearly shows in their informative yet lighthearted videos.
- Take your Google Ads to the next level
- Covers advanced digital marketing topics
- Ideal for intermediate users
- By Michael Taylor of Ladder.io
If you’re pretty confident with your Google Ads knowledge but feel like you’re missing out on maximizing your performance, then this course is for you. Ideal for beginners who understand the basics of Google Ads and want to get more out of their budget, this course takes a deep dive into advanced tactics.
Created by Michael Taylor, the founder of the growth marketing agency Ladder.io, this course covers a range of advanced topics to help you optimize your ads. Compared to most Google Ads training courses, it might be relatively short, coming in at just over 1 hour, but don’t let that put you off.
Inside this course, you’ll cover topics such as advanced keyword research techniques, account structure, dynamic text, third party tracking tools, and even Google Ads scripts. By the end of this training, you’ll have plenty of new techniques in your arsenal that will help you get a better ROI from your ad spend.
- 100% free
- Official Google Ads training
- Bite-sized videos
- Official videos by Google
Learn how to use Google Ads by the people who made it with these informative mini-tutorials. Featuring over 43 videos of bite-sized clips ranging from two to six minutes long, these videos get straight to the point and cover every important aspect of Google Ads.
Available to watch for free on YouTube, this playlist is great for learning the basics or for revising before taking the Skillshop certification assessment. Containing animated illustrations with detailed walkthroughs, these videos make it super easy to understand all the key concepts of Google Ads.
Updated regularly with new videos, you can expect any new Google Ads features or changes to be addressed in this video series. With everything you need in one place, this video course will teach viewers everything they need to run a successful advertising campaign on Google.
- 100% free
- A vast amount of videos for every topic
- Also includes step by step articles
- By Surfside PPC
Looking for a free and extensive training resource that covers Google Ads and beyond? Then look no further than Surfside PPC’s excellent training. Covering all aspects of online marketing, Surfside has a specific PPC training area that covers Google Ads as well as Bing & Facebook ads.
Including videos on plenty of Google Ads topics such as display advertising and location targeting, this lengthy course will explore all the key aspects of Google advertising. Available in both video and article format, these tutorials will allow anyone to get to grips with the advertising platform in no time.
Created by Surfside PPC who currently boast nearly 100k subscribers on their YouTube channel, they owe most of their popularity to their excellent videos. Providing clear and thorough instructions in every video, anyone looking to improve their PPC knowledge will greatly appreciate this training course.
- 100% free
- Ideal for beginners
- Plenty of campaign optimization secrets
- By Yisoo Training
Another excellent free Google Ads training course, this course was originally paid but has been since released for free. With nine videos covering every step of creating a successful advertising campaign, this course is sure to do wonders to your existing ad campaigns.
Starting off with the fundamentals and basics, the course quickly covers key topics such as conversion tracking, keyword bidding, and optimizing existing campaigns. With an over the shoulder view of every step, no matter how experienced you are, you’re guaranteed to pick up some new tips and tricks!
Created by Yisoo Training, which was founded by PPC consultant Tyler Tafelsky, you can feel confident that you’re in good hands. When not teaching people how to run profitable Google Ads campaigns, Tyler helps clients get the most out of their ad spend by performing PPC audits and consultancies.
For the topics covered, and considering its free, this is an excellent course for all Google Ads fans!
- 100% free
- Over 12 hours of videos
- Regularly updated
- By Solutions 8
Learn from a team of PPC professionals with this fantastic free training resource from Solutions 8. Completely free and incredibly insightful, this YouTube playlist currently has over 51 videos covering a wide range of topics from keyword match types to remarketing ads.
In this series of educational videos, users will learn how to take their online marketing skills to new heights. With regular up to date videos that cover recent platform changes and PPC news, you can ensure that you’ll always be up to date with the latest PPC announcements.
Created by Solutions 8, who manage PPC accounts for numerous businesses spending tens of thousands a month, these videos will give you a unique insight into how the pros manage accounts. Starting with the basics on how to navigate the dashboard to using advanced UTM strategies, with the level of knowledge in these videos, you’ll be surprised they are free!
- Over 4 hours of videos
- Master the basics of Google Ads
- Complete campaign walkthroughs
- By Joshua George
Any beginner looking to dive into Google Ads should always ensure they have the fundamentals covered. Luckily, this course by digital agency founder Joshua George covers exactly that!
Included as part of SkillShare’s paid subscription plans, this course has over 4 hours of videos that walk viewers through the basics of Google Ads. Throughout these educational videos, users will learn the foundational knowledge of Google advertising and how to achieve their marketing goals.
From setting up ad scheduling to developing negative keywords lists, this course is bound to improve your Google advertising knowledge. In each video, Joshua breaks down the main concepts and topics in easy to follow videos with an over the shoulder view. Watch as he navigates the dashboard and shows you all the important tools when it comes to optimizing your campaigns.
Throughout these 56 bite-sized videos, any viewer will pick up plenty of tips and tricks that they can implement in their own campaigns straight away.
- 100% free
- Covers a range of Google Ads topics
- Actionable step by step videos
- By Paid Media Pros
If you’re looking for more awesome free Google Ads content, then be sure to check out this video series by Paid Media Pros. 100% free and available on their YouTube channel, this series dives into all the essentials of the Google Ads platform.
Including modules on YouTube video advertising, these video tutorials cover a broad range of digital marketing topics that go far beyond just Google Ads. With multiple videos covering interesting topics such as Google Analytics, YouTube ad sequencing and more, this video series is perfect for anyone looking to advance their skills.
Hosted by Michelle and Joe, who both work for the digital marketing agency Clix Marketing, you’ll learn plenty of unique tricks that the pro’s use on a daily basis. From exploring Google Ads extensions to creating account-level negative keywords lists, you’ll find them all covered in this course.
Hopefully, this list should give you plenty of free and paid training courses to explore. If you want to continue to grow as a PPC manager and professional, then learning new tricks is a must. Don’t be left in the dust, get ahead of your competitors today!