List of Fraud Statistics 2018

Understand how ad fraud and click fraud are affecting millions of companies worldwide.

Ad Fraud Statistics

  • The ad fraud botnet “Chameleon” costs advertisers over $6 million a month (, 2016)
  • Marketers lost $7.2 billion to digital ad fraud in 2016 (WhiteOps, 2016)
  • 1 in 5 ad-serving websites are visited exclusively by fraud bots (The Verge, 2017)
  • For every $3 spent on digital ads, fraud takes $1 (, 2015)
  • Levels of fraud are not constant throughout the year. Fraud is invited whenever and wherever digital advertising demand outstrips supply. (WhiteOps, 2017)
  • US brands will lose $6.5 billion to ad fraud in 2017 (Marketing Week, 2017)
  • Display ads examined by Integral Ad Science found 8.3% of all impressions were fraudulent (Integral Ad Science, 2016)
  • Ads with a CPM greater than $10 experience 39% higher bot fraud than lower-valued inventory (ANA, 2016)
  • The industry with the most bot traffic is Finance with over 22% of traffic being registered as fake (Bloomberg, 2015)

Click Fraud Statistics

  • Click fraud is currently growing at 50% per year (The Australian)
  • Desktop click fraud has risen from 20% to 24% in 2017 (Pixalate, 2017)
  • Nearly 20% of total digital ad spend was wasted in 2016 (CNBC, 2017)
  • Smartphone click fraud increased 102% from January – April 2017 (Pixalate, 2017)
  • 1 in 5 pay per clicks were fraudulent in January 2017 (Pixalate, 2017)
  • 50 percent of ad impressions served on Internet Explorer were to non-human traffic (FraudLogix, 2016)
  • Video click fraud was 26% higher in April 2017 (25.3%) than it was in January 2017 (20.1%) (Pixalate, 2017)
  • The click fraud operation Methbot generates $3 to $5 million in fraudulent revenue every day (WhiteOps, 2016)

  • 78%
    of marketers cite click fraud as their top concern (Adweek, 2016)
  • 75%
    of desktop clicks on 300 x 600 ad units are fraudulent (Pixalate, 2017)
  • 50%
    of all online ads are never seen by a human (Google, 2014)
  • 8%
    of all impressions have the opportunity to be seen by a real person (Marketing Daily, 2014)
  • Click Fraud Articles

    Keep up to date with Click Fraud

    alien attacking internet

    Fake Traffic Schemes Rotting the Internet

    "Bloomberg Businessweek asked two traffic-fraud-detection firms to assess recent traffic to MyTopFace; they agreed on the condition that their names not be used. One found that 94 percent of 30,000 visitors were bots; the other put the bot traffic at 74 percent."

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    Facebook Ad Click Fraud Eats 64% of Our Money

    "Click frauds happen in almost all networks. Ad networks keep fighting click fraud and fraudsters figure out new and ingenious ways to trick the network. Now, imagine the network does click fraud on its own. That’s exactly what Facebook seems to be doing."

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    Investigating Google Adwords Click Fraud

    "To summarize my findings, about 65% of clicks are bounces. 53% are abnormal and occur in the middle of the night. And half of these abnormal clicks (22% of total) are fraudulent. So far, 22% is my lowest fraud estimate. However, 53% is my best guess."

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    Click Fraud Infographic

    PPC Protect Click Fraud Infographic

    We created an infographic which explores the worrying statistics available for click fraud. We explore the percentage of fraudulent clicks over time, the estimated yearly cost of click fraud, and the sectors most at risk.

    To view the full infographic click here.

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    What is Click Fraud? Our Complete Guide

    "Click fraud is due to advertisers being charged for every click on their ad, hence the model’s name. In 2017 alone, about 1 in 5 clicks on adverts were fraudulent, with the number slowly increasing every month. We'll now consider who is doing it, and how much it's costing you."

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    How to Manually Prevent Click Fraud

    "To help you see if you’re a victim of click fraud, we’ve put together a handy walkthrough on how to identify click fraud on your own ads. Following this simple tutorial, you’ll be able to see who’s clicking your ads and how much money they are ultimately costing you, and how you can stop it."

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    Click Fraud Detection can save Thousands

    "All clicks that have been deemed click fraud will automatically be refunded back to the advertiser’s account. Although this is an excellent click fraud detection service, it doesn’t stop everyone. Like we mentioned earlier, sometimes these fraudsters go out of their way to get the job done."

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