The Ultimate List of Click Fraud & Ad Fraud Statistics 2020

Last Updated 09/01/2020

Don't become a statistic
78%

of marketers cite click fraud as their top concern.

(Adweek, 2016)

75%

of desktop clicks on 300 x 600 ad units are fraudulent.

(Pixalate, 2017)

50%

of all online ads are never seen by a human.

(Google, 2014)

8%

of all impressions have the opportunity to be seen by a real person.

(Marketing Daily, 2014)

List of Fraud Statistics 2020

Understand how ad fraud and click fraud are affecting millions of companies worldwide.

Ad Fraud Statistics

  • The ad fraud botnet “Chameleon” costs advertisers over $6 million a month (Spider.io, 2016)
  • Marketers lost $7.2 billion to digital ad fraud in 2016 (WhiteOps, 2016)
  • 1 in 5 ad-serving websites are visited exclusively by fraud bots (The Verge, 2017)
  • For every $3 spent on digital ads, fraud takes $1 (Adage.com, 2015)
  • Levels of fraud are not constant throughout the year. Fraud is invited whenever and wherever digital advertising demand outstrips supply. (WhiteOps, 2017)
  • US brands will lose $6.5 billion to ad fraud in 2017 (Marketing Week, 2017)
  • Display ads examined by Integral Ad Science found 8.3% of all impressions were fraudulent (Integral Ad Science, 2016)
  • Ads with a CPM greater than $10 experience 39% higher bot fraud than lower-valued inventory (ANA, 2016)
  • The industry with the most bot traffic is Finance with over 22% of traffic being registered as fake (Bloomberg, 2015)
  • For every $3 spent on digital ads, fraud takes $1 (Adage.com, 2015)
  • Levels of fraud are not constant throughout the year. Fraud is invited whenever and wherever digital advertising demand outstrips supply. (WhiteOps, 2017)
  • US brands will lose $6.5 billion to ad fraud in 2017 (Marketing Week, 2017)

Click Fraud Statistics

  • Click fraud is currently growing at 50% per year (The Australian)
  • Desktop click fraud has risen from 20% to 24% in 2017 (Pixalate, 2017)
  • Nearly 20% of total digital ad spend was wasted in 2016 (CNBC, 2017)
  • Smartphone click fraud increased 102% from January – April 2017 (Pixalate, 2017)
  • 1 in 5 pay per clicks were fraudulent in January 2017 (Pixalate, 2017)
  • 50 percent of ad impressions served on Internet Explorer were to non-human traffic (FraudLogix, 2016)
  • Smartphone click fraud increased 102% from January – April 2017 (Pixalate, 2017)
  • 1 in 5 pay per clicks were fraudulent in January 2017 (Pixalate, 2017)
  • 50 percent of ad impressions served on Internet Explorer were to non-human traffic (FraudLogix, 2016)
  • Video click fraud was 26% higher in April 2017 (25.3%) than it was in January 2017 (20.1%) (Pixalate, 2017)
  • The click fraud operation Methbot generates $3 to $5 million in fraudulent revenue every day (WhiteOps, 2016)
  • The industry with the most bot traffic is Finance with over 22% of traffic being registered as fake (Bloomberg, 2015)
  • For every $3 spent on digital ads, fraud takes $1 (Adage.com, 2015)
  • Levels of fraud are not constant throughout the year. Fraud is invited whenever and wherever digital advertising demand outstrips supply. (WhiteOps, 2017)

The Problem of Click Fraud

PPC Protect Click Fraud Infographic

When it comes to click fraud, it’s all about numbers and figures. Is click fraud increasing or decreasing? Which industries are the most affected? How much does it cost businesses? We understand that not everyone is great with statistics and working with them can sometimes be confusing. To help you visually understand the problem of click fraud and how it affects businesses, we’ve put together a detailed click fraud infographic.

Our infographic which explores the worrying statistics available for click fraud. We explore the percentage of fraudulent clicks over time, the estimated yearly cost of click fraud, and the sectors most at risk.

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Click Fraud Reports

An in-depth look at some of the latest click fraud research.

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Click Fraud Articles

Fake Traffic Schemes Rotting the Internet

“Bloomberg Businessweek asked two traffic-fraud-detection firms to assess recent traffic to MyTopFace; they agreed on the condition that their names not be used. One found that 94 percent of 30,000 visitors were bots; the other put the bot traffic at 74 percent.”

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Industry Leaders Producing Pioneering Research

The Key Traits of Click Fraud

We don't just say we can stop click fraud. We back it up with data and studies. We're recognized as one of the leading companies in the field of click fraud prevention, and our work has been featured in numerous publications.

View our recent study on the key traits of click fraud below to get an idea of the work our analysts do. We're at the forefront of the fight against click fraud 24 hours a day, 7 days a week.

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