Real-time invalid traffic detection for paid media

Use Lunio to enhance ad performance and ROI by identifying and excluding invalid IPs from campaigns. Its machine learning algorithm analyzes click behavior to detect invalid activity, ensuring genuine engagement.  Through ad platform integrations, Lunio optimizes your ad spend, protects against click fraud, and boosts campaign effectiveness, allowing advertisers to focus on reaching real audiences.

Invalid traffic is clicks or impressions on ads that don't come from real people with genuine interest in what you’re advertising. All non-human and fraudulent traffic is invalid. Fraudulent activity includes the use of bots, click farms, and third party incentives to drive up click volumes for malicious reasons or financial gain. User agents that deliberately seek to misrepresent e.g. their location or device also fall under IVT. Not all IVT is out to get you. It includes benign actors such as website scrapers and spiders collecting information from your website. Mistakes made by ad platform algorithms in which the wrong targeting is applied is also invalid.

Lunio has invested millions in building an advanced machine learning algorithm trained on real, verified click data to distinguish between unusual yet genuine actions and fake behaviors. While no solution on the market can avoid false-positives altogether, our approach has the agility to rapidly adapt to the ever changing signals of traffic validity, keeping false-positive rates to an absolute minimum without compromising on the value of your traffic protection.

Lunio is the only solution to take a marketing-focused approach to solving the problem of click fraud and invalid traffic. We don’t just offer traffic protection, we surface actionable marketing insights so performance marketers can cut off invalid clicks at the source and proactively target more valuable traffic. Our proprietary detection algorithm leverage multi-channel click data and takes marketing signals into account. It analyses paid and non-paid click behaviors across our entire customer database to root out even the most sophisticated invalid users agents.

Contact us to explore a 14-day free traffic audit, allowing you to identify and understand your invalid traffic issue. After evaluating your needs, discuss requirements, terms, and pricing options with our team. We’ll help you build your business case.

Lunio is GDPR and CCPA compliant. It ensures compliance by adhering to industry regulations and best practices related to data privacy, security, and digital advertising standards.

Lunio acts as a processor when blocking fraudulent clicks. This is done by allowing our customers to fire scripts that detect fraudulent traffic. This can be done with or without consent on the basis of "legitimate interests" (GDPR Article 6(1)(f)). This is reasonable as detecting fraudulent traffic is crucial to ensure the integrity of the controller's digital marketing activities, protect their resources, and prevent misuse of their services. The way in which the script operates, not collecting any other information or allowing for it to be used for other purposes, makes it have minimal impact and makes it's use valid without the need for consent

Moreover, Lunio follows strict security protocols to safeguard data integrity and ensures that any actions taken, such as updating exclusion lists or adjusting audiences, comply with the policies of ad platforms like Google Ads. This measured approach ensures Lunio remains compliant while helping clients mitigate invalid traffic risks.

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8.5% of ad clicks are invalid. That's up to $71B in wasted ad spend—driving revenue for ad platforms, not advertisers. What's more, it creates snowballing inefficiencies. If your company is spending $1M with a 3:1 return on ad spend, a 5% invalid traffic rate equates to $50K in wasted ad spend plus another $150K in missed revenue.