Take Your PPC Skills To The Next Level With These AdWords Blogs

Google AdWords (now known as Google Ads) currently has millions of active users worldwide. From small business users to huge PPC agencies, there are all kinds of different users out there looking to make a return.

If you want to become better at pay per click advertising and using AdWords, then you need to study. And it’s no secret that learning from others is the best way to improve your AdWords results.

To help you in your quest to double your ROI from PPC, we’ve scoured the web to find you the best AdWords blogs full of great advice and ideas to improve your campaign.

If you want to keep up to date in the world of AdWords then these blogs are a must read. Not only will they give you a heads up of any upcoming AdWords changes and new features, but they’ll also give you great advice and ideas to try on your own campaigns.

So grab your pen and paper and get ready to start taking notes! Here are the best AdWords blogs to keep you up to date with the ever changing AdWords.

The Best Google AdWords Blogs

Google Ads Blog

google ads official blog

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The first site on our AdWords blog list is the official Google AdWords blog. If you want the latest news and information on what Google is doing to improve AdWords, then this is the blog you should read.

With official blog posts from Google full of news, tips and information on AdWords, this blog really has it all. Updated every week with fresh content, you won’t have to wait long for a new blog post.

Not that you won’t already be busy enough reading the hundreds upon hundreds of in-depth posts already listed.

To keep up to date with AdWords and the exciting new and upcoming features, be sure to give this blog a regular read.

PPC Hero

ppc hero blog preview

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Like the name suggests, PPC Hero is an excellent PPC resource website full of all things related to PPC. If you need a hero to help boost your conversions and ROI then good news, you’ve found him!

Ran by the PPC agency hanapin marketing, the website has plenty of blog posts covering a range of topics from simple guides to detailed PPC analysis. With several new blog posts posted every week, you’ll be impatiently bashing that refresh button to get the latest PPC news.

If you do end up reading everything on the blog then you should also check out their awesome resources page. The page is full of webinars, white papers, and industry reports, all relating to PPC of course!

WordStream

wordstream blog preview

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The next blog on our list is WordStream which offers practical PPC guides and tutorials to help improve your PPC results. Having been in the PPC industry for many years and knowing what makes a good campaign and return on investment, WordStream have very kindly shared some of their awesome PPC knowledge.

Their blog is full of detailed in-depth guides which will have even the most inexperienced PPC users up and running in no time. Updated almost daily from a range of different authors, this blog is definitely one to add to your bookmarks list.

If you take the time to study and implement the information in these guides you’ll certainly see an increase in your PPC campaigns key metrics.

PPC Protect

ppc protect blog

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You might think it’s a bit cheeky putting ourselves in the top AdWords blog list, but hear us out! Many PPC blogs will help you increase your clicks, conversions, and ROI by editing your ads and testing different variations. However, what they don’t cover is how to stop one of the most common problems in PPC: Click fraud.

This huge problem affects almost everyone who uses PPC of any kind and no matter if you’re a small user or large agency you’ll still feel the effects. To help you combat this, our blog is dedicated to helping you reduce click fraud on your PPC campaigns.

To see how you can reduce click fraud be sure to read our blog post on how to stop competitors clicking your ads. For more useful ways to reduce the number of fraudulent clicks on your ads be sure to regularly visit our blog.

HubSpot

hubspot blog preview

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One of the best websites for all things digital marketing related, Hubspot also has a pretty awesome PPC blog. With a mixture of hands-on guides and infographics, this blog is a treasure cove of information.

Featuring the work from plenty of different authors, the blog might not get updated as regularly as the others, but that’s because they’re working on quality content. If you get round to reading all the PPC blog posts then don’t forget there are plenty of other digital marketing related posts. If you want some tips on how to improve your call to action or conversion rate then be sure to head on over there.

Search Engine Land

search engine land blog

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Another popular AdWords blog known for its authority articles and advice is Search Engine Land. The name might sound weird for an AdWords blog, but that’s because it covers all aspects of digital and search engine marketing. Divided into several categories, not only will you learn about how to improve your AdWords campaigns, but you’ll also discover lots of helpful tips and tweaks.

Aside from the PPC section, Search Engine Land also has a great SEO and SEM section covering the latest changes in Google’s search engine. Since AdWords and Google search are so closely related, keeping up to date on search engine updates is also really useful. With so many high-quality articles, Search Engine Land is definitely a great place to improve your knowledge.

KlientBoost

klient boost ppc blog

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When it comes to reading about AdWords and PPC strategies, nothing is better than learning from the pros. The guys over at KlientBoost manage hundreds of client’s AdWords accounts ensuring they get the best results and return from their money. The best thing is, if you visit their blog they’ll give you a few tips and tricks on how to improve your own campaign yourself. Full of PPC articles ranging from AdWords to Facebook Ads and even Bing Ads, this blog has plenty of original and well thought out content.

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