Located in Bolton, Tao Digital are a performance marketing agency that specializes in SEO, PPC, and lead generation for clients. With a big focus on paid media, Tao Digital are always looking for ways to improve the ROI on their client’s ad campaigns. Initially unaware of the dangers and scope of click fraud, Tao Digital now uses PPC Protect on all of their agency accounts to protect their clients from the dangers of click fraud. Learn more about how paid media specialist Joe Harulow discovered PPC Protect and his experience of using the platform below.
Why Does Tao Digital Run Ads?
Our main purpose in running PPC ads is to generate leads and sales for our clients. Currently, our clients can spend anywhere from £500 to £10,000 a month so ad spend can vary from client to client. For our own ads, we spend a much smaller amount just to test different strategies to see what works for us best. Our own paid search campaigns tend to be just for brand awareness so they are much smaller in scale. Ultimately, we use pay per click ads to help our clients grow their businesses while also bringing in new clients.
"We noticed that the cost per conversion on certain clients has definitely decreased over time and we believe PPC Protect has played a huge role in that with the money we have saved."
When Did You Become Aware Of Click Fraud?
We were made aware of click fraud in a chance meeting with one of the PPC Protect team at a networking event we run in Bolton for the Digital and Creative Sector. It wasn’t something we had been made aware of previous to this and once we saw the issue it was clear we needed to act to save our clients money.