With the pay per click industry being super competitive, Digital Media Team was on the lookout for new unique selling points they could offer clients.
The agency’s Head of PPC Lauren May Kelley told us, “As you can imagine, the PPC industry is extremely competitive. So anything in addition to what we're doing currently is something that I want to implement for our clients and to add that extra benefit of them coming on board with DMT for their PPC services.”
How PPC Protect Helped
Having initially stumbled across PPC Protect from researching click fraud, the team quickly realized how they could offer PPC Protect to clients and differentiate themselves from their competition.
After their initial two-week trial, the team saw some big improvements in the quality of their traffic and started to roll it out on client’s accounts.
The agency’s Head of PPC Lauren May Kelley told us “Being able to see stats and pass them down to the client is great because you can literally show them the benefit of the service that we're offering them.”
With our fully automated service taking all the workload away, this enabled Lauren and her team to focus on doing what they do best and managing their client’s ad accounts. Lauren said, “We much prefer the power of automation and machine learning over manual tuning”.
“We love the fact that it runs in the background on its own, helps save our clients money, and ensures all our PPC marketing data is accurate. This means we can spend more time managing our client’s Google ads accounts and not having to worry about managing another tool.”
DMT’s Success Story
Having been with PPC Protect for several months now, Digital Media Team has seen a significant increase in the quality of their traffic.
Lauren told us, “So far PPC Protect has identified 5.7% invalid and suspicious traffic which saves us around £1,500 per month. These are great stats to show our clients and when pitching for new accounts.”
As an added extra to their current PPC services, Digital Media Team now includes PPC Protect as standard with all clients for no additional cost.
Speaking about using the PPC Protect platform, Lauren told us, “The fact that it is very user friendly, and you don't necessarily have to be an expert in PPC to pick it up and review the stats is a huge plus. This means even our account managers can use it when talking to clients and reviewing accounts.”