PPC TipsPPC optimisation tips and news from the PPC Protect team.PPC TipsWhat Is Click Spam? How Fraudsters Can Click Your Ads Without Leaving A TraceDigital ad fraud currently costs advertisers billions of dollars a year, and it doesn’t look like it’s decreasing any time soon. With fraudsters always creating new methods to steal money from advertisers, it’s crucial you keep up to date with the latest scams. In recent years, mobile ads have really taken off thanks to the […] Sam Carr - October 31st, 2019PPC TipsHow to Advertise on Google Using The Google Ads PlatformLooking to advertise on Google AdWords? Read our handy guide on best practice tips and how to get the most out of your AdWords campaigns. Neil Andrew - October 9th, 2019PPC TipsSEO vs PPC: Which Is Better For Your Business?PPC and SEO go together like bagels and bacon, but which one is superior? Sam Carr - October 3rd, 2019Google Ads TipsWhat Is A Good Click Through Rate (CTR) For Google Ad Campaigns?A common dilemma that many advertisers face is if they should use the Google display network or not. With various benefits and drawbacks, making the choice can often be confusing. So should you use the Google display network on your PPC campaigns? Find out everything you need to know here. Neil Andrew - September 24th, 2019PPC Tips7 Mesmerising Landing Page Examples You’ll Want to StealThe best fresh ideas are amalgamations of old ones – and if you want your business to succeed, we advise you allow these landing pages to “inspire” your own. Alex Winston - September 17th, 2019PPC TipsThe Top PPC Competitor Analysis Tools To Spy On Your CompetitionKeeping a close eye on your competitors is one of the most important things in business. If your competitors are killing it with a new marketing strategy, then that’s something you should be aware of. Not only is this important information you can use in your own marketing strategies, but they’ve already spent a lot […] Sam Carr - September 5th, 2019PPC Tips9 Must Listen To PPC PodcastsNo matter if you’re a beginner or expert in paid search, you should always be looking to keep up to date with the latest advancements and changes in the world of PPC. For many busy PPC managers and executives, finding and reading tens of paid search articles per week can be very time-consuming. Luckily, there […] Sam Carr - July 11th, 2019Ad FraudClick Fraud Infographic: The Problem of Click FraudClick fraud costs businesses millions a year in advertising costs. Since all those figures can be confusing, we’ve made a click fraud infographic to help. Neil Andrew - June 29th, 2019PPC TipsAdWords vs AdSense – What’s The Difference Between Them?No matter if you’re a website owner or advertiser, understanding Google’s PPC services is essential. Here’s what you need to know about Adwords vs Adsense. Neil Andrew - June 12th, 2019PPC TipsThe Best PPC Monitoring SoftwareIf there’s a chance that your competitors are using PPC monitoring software then you have to too, or risk falling behind. Sam Carr - May 26th, 20191...567
