PPC TipsPPC optimisation tips and news from the PPC Protect team.Ad FraudThe Biggest Online Ad Fraud Rings Discovered (So Far)Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here. Neil Andrew - October 6th, 2019PPC TipsSEO vs PPC: Which Is Better For Your Business?PPC and SEO go together like bagels and bacon, but which one is superior? Sam Carr - October 3rd, 2019Google Ads TipsWhat Is A Good Click Through Rate (CTR) For Google Ad Campaigns?A common dilemma that many advertisers face is if they should use the Google display network or not. With various benefits and drawbacks, making the choice can often be confusing. So should you use the Google display network on your PPC campaigns? Find out everything you need to know here. Neil Andrew - September 24th, 2019PPC Tips7 Mesmerising Landing Page Examples You’ll Want to StealThe best fresh ideas are amalgamations of old ones – and if you want your business to succeed, we advise you allow these landing pages to “inspire” your own. Alex Winston - September 17th, 2019PPC TipsThe Top PPC Competitor Analysis Tools To Spy On Your CompetitionKeeping a close eye on your competitors is one of the most important things in business. If your competitors are killing it with a new marketing strategy, then that’s something you should be aware of. Not only is this important information you can use in your own marketing strategies, but they’ve already spent a lot […] Sam Carr - September 5th, 2019PPC TipsWhat Is ads.txt? How A Simple File Is Transforming The Ad IndustryLearn how a simple .txt file can help protect your ad campaign! Sam Carr - August 28th, 2019PPC Tips9 Must Listen To PPC PodcastsNo matter if you’re a beginner or expert in paid search, you should always be looking to keep up to date with the latest advancements and changes in the world of PPC. For many busy PPC managers and executives, finding and reading tens of paid search articles per week can be very time-consuming. Luckily, there […] Sam Carr - July 11th, 2019Ad FraudClick Fraud Infographic: The Problem of Click FraudClick fraud costs businesses millions a year in advertising costs. Since all those figures can be confusing, we’ve made a click fraud infographic to help. Neil Andrew - June 29th, 2019PPC TipsAdWords vs AdSense – What’s The Difference Between Them?No matter if you’re a website owner or advertiser, understanding Google’s PPC services is essential. Here’s what you need to know about Adwords vs Adsense. Neil Andrew - June 12th, 2019PPC TipsThe Best PPC Monitoring SoftwareIf there’s a chance that your competitors are using PPC monitoring software then you have to too, or risk falling behind. Sam Carr - May 26th, 20191...456
