The Biggest Online Ad Fraud Rings Discovered (So Far)
Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here.
Neil Andrew - October 6th, 2019
Google Ads Tips
What Is A Good Click Through Rate (CTR) For Google Ad Campaigns?
A common dilemma that many advertisers face is if they should use the Google display network or not. With various benefits and drawbacks, making the choice can often be confusing. So should you use the Google display network on your PPC campaigns? Find out everything you need to know here.
Neil Andrew - September 24th, 2019
The Top PPC Competitor Analysis Tools To Spy On Your Competition
Keeping a close eye on your competitors is one of the most important things in business. If your competitors are killing it with a new marketing strategy, then that’s something you should be aware of. Not only is this important information you can use in your own marketing strategies, but they’ve already spent a lot […]
Sam Carr - September 5th, 2019
9 Must Listen To PPC Podcasts
No matter if you’re a beginner or expert in paid search, you should always be looking to keep up to date with the latest advancements and changes in the world of PPC. For many busy PPC managers and executives, finding and reading tens of paid search articles per week can be very time-consuming. Luckily, there […]
Sam Carr - July 11th, 2019