PPC TipsPPC optimisation tips and news from the PPC Protect team.PPC TipsThe History of PPCPay per click is one of the most powerful and popular advertising methods currently available in digital marketing. In 2016 alone, $79.38 billion of Google’s revenue came from its pay per click advertising service Google Adwords. With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how […] Sam Carr - February 20th, 2020Google Ads TipsGoogle AdWords vs Google AdWords ExpressBoth Google AdWords and Google AdWords Express have their advantages, but which is better? Sam Carr - January 23rd, 2020Ad FraudHow To Stop Competitors Clicking Your AdsYou might think that your competitors are wasting their time by clicking your ads, but assuming you pay £2 or so per click, it won’t take much for them to burn through your budget. Neil Andrew - January 9th, 2020PPC TipsWhat Is The GCLID?With such odd acronyms as GCLID, Google analytics can seem a bit intimidating! It doesn’t have to be though – read on to learn all you need to know about the GCLID here. Neil Andrew - December 27th, 2019PPC Tips10 Of the Top Google Ads [AdWords] Alternatives In 2021In recent years Google Ads has been king when it comes to paid search. With billions of daily searches to take advantage of, millions of businesses have been spending big bucks on paid traffic to their sites. But with so much competition between businesses, cost per clicks on Google Ads are only getting more and […] Sam Carr - December 26th, 2019PPC TipsIs Bing PPC A Good Network To Use?There are plenty of different PPC networks out there, most notably Google AdWords. But what about Bing PPC? Is it worth it for online advertising? Neil Andrew - December 18th, 2019Google Ads TipsHow to Make Money With Pay Per Click AdvertisingNew to pay per click marketing and want to know how to make the most out of Google AdWords? Discover how to make money with AdWords pay per click here. Alex Winston - December 16th, 2019PPC TipsThe Best PPC Campaign Management ToolsPPC management can be difficult, especially if you’re a smaller business. Let us help! Sam Carr - November 30th, 2019PPC TipsWhat Is PPC Management And Why Do You Need It?If you run PPC ads, then PPC Management is essential! Osman Karabulut - November 23rd, 2019Ad FraudDoes Click Fraud Detection Work? How AI Is Helping To Detect FraudstersMore clicks might seem like more sales, but being unable to detect the fraudulent clicks costs companies millions! Andrew Swindlehurst - November 7th, 20191...456...7
