PPC Tips

PPC optimisation tips and news from the PPC Protect team.

Guides

Getting Started With Google Ads Tracking Templates

No matter if you’re a newbie or veteran at PPC marketing, tracking your ad’s clicks is crucial when it comes to managing your ad campaigns. You might think Google Ad’s built-in GCLID tracking provides you with enough information to manage your campaigns, but you’d be wrong. For the professional PPC manager, getting as much information […]

Sam Carr - November 3rd, 2020

Google Ads Tips

9 Best PPC Blogs Every Paid Search Marketer Should Be Reading

As a PPC marketer, it’s your job to keep to date with the latest news and changes in the world of paid search. And with plenty of different PPC networks out there, these changes are becoming more and more frequent now. To help you keep up to date with the latest news and improve your […]

Sam Carr - October 22nd, 2020

Guides

How To Make Your Own Negative Keywords List In Google Ads

Google Ads management can often be a complicated process that involves regularly checking every keyword to make sure you’re getting the best ROI. There are many ways to optimize and change campaigns, but one of the simplest solutions is often overlooked by many PPC managers. That simple solution is known as negative keywords and is […]

Sam Carr - October 20th, 2020

Guides

A Comprehensive List of the Best PPC Networks 2021

You’ve probably heard about AdWords, but what about the other PPC networks out there? Discover the best PPC networks for 2018 and save yourself some money.

Neil Andrew - October 4th, 2020

Ad Fraud

Is Click Fraud Illegal Or Just Unethical?

Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you…

Neil Andrew - June 11th, 2020

PPC Tips

What Is Pay Per Click Advertising? Understanding The Basics

If you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […]

Sam Carr - May 21st, 2020

News

Google Introduces Call Ads With Website Links

Google have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads!

Neil Andrew - April 24th, 2020