PPC TipsPPC optimisation tips and news from the PPC Protect team.Ad FraudIs Click Fraud Illegal Or Just Unethical?Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you… Neil Andrew - June 11th, 2020PPC TipsWhat Are Google Ad Grants? The Requirements & How To ApplyRunning Google Ads can be incredibly expensive for any business. With so many competitors out there bidding for the same keyword, it can often put off many organizations from running ads due to the high costs. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t […] Sam Carr - June 4th, 2020PPC TipsWhat Is Pay Per Click Advertising? Understanding The BasicsIf you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […] Sam Carr - May 21st, 2020NewsGoogle Introduces Call Ads With Website LinksGoogle have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads! Neil Andrew - April 24th, 2020PPC TipsThe Beginner’s Guide to Conversion Rate Optimization (CRO) In 2021We could crow over CRO for hours, and if you’re not using it already it’s time to start. Neil Andrew - April 23rd, 2020PPC TipsShould You Be Buying Paid Traffic Sources For Your Website?Thinking about buying paid traffic for your website? Before you do, learn everything publishers don’t want you to know here. Neil Andrew - March 12th, 2020Ad FraudHow Does Pay Per Click Work? A Complete GuideFor a newbie, the idea of Pay Per Click advertising might be daunting, but it’s easier to grasp than you think! Sam Carr - February 28th, 2020PPC TipsThe History of PPCPay per click is one of the most powerful and popular advertising methods currently available in digital marketing. In 2016 alone, $79.38 billion of Google’s revenue came from its pay per click advertising service Google Adwords. With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how […] Sam Carr - February 20th, 2020Google Ads TipsGoogle AdWords vs Google AdWords ExpressBoth Google AdWords and Google AdWords Express have their advantages, but which is better? Sam Carr - January 23rd, 2020Ad FraudHow To Stop Competitors Clicking Your AdsYou might think that your competitors are wasting their time by clicking your ads, but assuming you pay £2 or so per click, it won’t take much for them to burn through your budget. Neil Andrew - January 9th, 20201...345...7
