What Is Click Fraud? A Complete Guide To Click Fraud In 2021
Click fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓
Neil Andrew - December 31st, 2020
Google Ads Tips
The Ultimate Guide to Digital Advertising In 2021
Digital advertising has the potential to get your ads in front of thousands of people, and for a fraction of the cost of a billboard! This only works if you know what you’re doing though, fortunately we can give you a hand with that!
Sam Carr - December 24th, 2020
How To Use Google Keyword Planner 2021 [Top Tricks & Tips]
You want to get the most out of Google’s Keyword Planner, we’re taking a deep dive into how it works, and it’s most useful features. It doesn’t matter if you’ve never used Google Keyword Planner before – we’ve got you covered!
Sam Carr - December 17th, 2020
Is the Google Display Network Worth It For Your PPC Campaigns?
If you’re running campaigns on the Google Display Network, be sure to check out our free Display Exclusions List here and automatically remove junk traffic! Pay per click advertising is an incredibly popular online marketing strategy that has grown to become the go-to place for many internet advertisers. Thanks to Google and its powerful Google […]
Neil Andrew - December 1st, 2020
Google Ads Tips
25 Best Online Marketing Tips And Tricks From The Pros
Digital Marketing Tips & Advice For 2021 Struggling with your digital marketing and need some help? We’ve asked 25 online marketing experts from digital marketing agencies and in-house teams to give us their top digital marketing tips from their digital marketing strategy. From content marketing to brand awareness tips, you’re sure to find plenty of […]
Sam Carr - November 12th, 2020
The Biggest Online Ad Fraud Rings Discovered (So Far)
Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here.
Neil Andrew - November 10th, 2020