PPC TipsPPC optimisation tips and news from the PPC Protect team.Google Ads Tips14 Common PPC Mistakes Every Paid Search Marketer Should AvoidPPC marketers have a lot to juggle, and that can lead to some pretty common mistakes. These are some of the main ones, so you can better avoid them in future. Sam Carr - July 30th, 2020Google Ads TipsThe Best Google Ads Extensions To Improve Your PPC CampaignsIf you’ve seen a Google search ad recently, then you’ve probably seen ad extensions without even realising it. Find out how this can help you here. Sam Carr - July 23rd, 2020Ad FraudIs Click Fraud Illegal Or Just Unethical?Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you… Neil Andrew - June 11th, 2020PPC TipsWhat Are Google Ad Grants? The Requirements & How To ApplyRunning Google Ads can be incredibly expensive for any business. With so many competitors out there bidding for the same keyword, it can often put off many organizations from running ads due to the high costs. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t […] Sam Carr - June 4th, 2020PPC TipsWhat Is Pay Per Click Advertising? Understanding The BasicsIf you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […] Sam Carr - May 21st, 2020Google Ads Tips100 PPC Terms & Acronyms Every Marketer Should KnowWith Google and other PPC networks continually updating and evolving their platforms, even professional PPC managers can be confused by some of the new terms they introduce. To help you get a good understanding of the various PPC terms out there, we’ve put together a detailed guide of over 100 common terms and acronyms. From […] Sam Carr - May 7th, 2020NewsGoogle Introduces Call Ads With Website LinksGoogle have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads! Neil Andrew - April 24th, 2020PPC TipsThe Beginner’s Guide to Conversion Rate Optimization (CRO) In 2021We could crow over CRO for hours, and if you’re not using it already it’s time to start. Neil Andrew - April 23rd, 2020PPC TipsThe 10 Best Pay Per Click Affiliate Programs For 2021Just like any other online market, the pay per click industry is full of affiliate programs, some of which can be incredibly lucrative. With countless pay per click services out there, businesses are always looking for help from experienced marketers and influencers to promote their offerings. No matter if you’re an existing experienced affiliate or […] Sam Carr - April 2nd, 2020PPC TipsThe Best PPC Reporting Tools For AgenciesWhen it comes to PPC management, every manager hates the dreaded end of the month. Time-consuming and frustrating, many PPC managers spend hours creating their own custom PPC performance report in Google Analytics and Data Studio only for them to break every month. If only there was an easier way! Thankfully, it turns out there […] Sam Carr - March 26th, 20201...234...7