PPC TipsPPC optimisation tips and news from the PPC Protect team.Ad FraudThe Biggest Online Ad Fraud Rings Discovered (So Far)Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here. Neil Andrew - November 10th, 2020PPC Tips10 Best PPC Forums For Learning & Paid Search DiscussionWhere do you turn to when you have a PPC problem? Perhaps your ad account has been suspended, you can’t find the option to add a tracking template, or you need advice on your account structure. What do you do? Although there are already plenty of PPC blogs out there, the chances that they have […] Sam Carr - November 5th, 2020GuidesGetting Started With Google Ads Tracking TemplatesNo matter if you’re a newbie or veteran at PPC marketing, tracking your ad’s clicks is crucial when it comes to managing your ad campaigns. You might think Google Ad’s built-in GCLID tracking provides you with enough information to manage your campaigns, but you’d be wrong. For the professional PPC manager, getting as much information […] Sam Carr - November 3rd, 2020Google Ads Tips9 Best PPC Blogs Every Paid Search Marketer Should Be ReadingAs a PPC marketer, it’s your job to keep to date with the latest news and changes in the world of paid search. And with plenty of different PPC networks out there, these changes are becoming more and more frequent now. To help you keep up to date with the latest news and improve your […] Sam Carr - October 22nd, 2020GuidesWhy Negative Keyword Lists Are Essential In Google AdsGoogle Ads management can often be a complicated and confusing process that involves regularly checking every keyword to make sure you’re getting the best ROI. There are many ways to optimise and change campaigns, but one of the simplest solutions is often overlooked by many PPC managers. That simple solution is known as negative keywords […] Sam Carr - October 20th, 2020GuidesA Comprehensive List of the Best PPC Networks 2021You’ve probably heard about AdWords, but what about the other PPC networks out there? Discover the best PPC networks for 2018 and save yourself some money. Neil Andrew - October 4th, 2020Google Ads TipsThe Most Important PPC Metrics For Any Paid Search Campaign In 2021Without some vital information, the success of your PPC campaign might as well be down to the roll of a dice. Fortunately, utilising the correct PPC Metrics is easier than you might think. Sam Carr - August 20th, 2020PPC Tips102 Google Ads Scripts to Improve Your PPC Ads PerformanceIf you’re a professional PPC manager or run Google Ads for your business, then you probably know how time-consuming and tedious managing them can be. With so much usability insights to monitor and optimise, sometimes you can feel like you are doing the same tasks every day. It’s no secret that to achieve a high-quality […] Sam Carr - August 18th, 2020Google Ads TipsThe Best Google Ads Courses & Training Resources 2021No one becomes a Google Ads expert over night. With the right courses, however, you might be able to in a couple of days. Sam Carr - August 13th, 2020Google Ads Tips14 Common PPC Mistakes Every Paid Search Marketer Should AvoidPPC marketers have a lot to juggle, and that can lead to some pretty common mistakes. These are some of the main ones, so you can better avoid them in future. Sam Carr - July 30th, 20201...234...7
