PPC TipsPPC optimisation tips and news from the PPC Protect team.PPC Tips101 Google Ads Scripts to Improve Your PPC Ads PerformanceIf you’re a professional PPC manager or run Google Ads for your business, then you probably know how time-consuming and tedious managing them can be. With so much usability insights to monitor and optimise, sometimes you can feel like you are doing the same tasks every day. It’s no secret that to achieve a high-quality […] Sam Carr - February 21st, 2020PPC TipsThe History of PPCPay per click is one of the most powerful and popular advertising methods currently available in digital marketing. In 2016 alone, $79.38 billion of Google’s revenue came from its pay per click advertising service Google Adwords. With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how […] Sam Carr - February 20th, 2020Google Ads TipsGoogle AdWords vs Google AdWords ExpressBoth Google AdWords and Google AdWords Express have their advantages, but which is better? Sam Carr - January 23rd, 2020PPC TipsMeme Marketing – The Future of Social Media Marketing?Meme marketing is one of the most powerful social media marketing strategies out there today. With social media continually on the rise, meme marketing has transformed hundreds of brands social media market strategies. No matter what social media you use, you can’t escape the millions of memes that are posted daily. Known for their funny […] Sam Carr - January 14th, 2020PPC TipsWhy Cheap PPC Advertising Is Not All That It SeemsIf you’ve ever tried PPC marketing, then you were probably lured in with the promise of cheap PPC advertising. Find out why it’s not all that it seems here. Neil Andrew - January 9th, 2020Ad FraudHow To Stop Competitors Clicking Your AdsYou might think that your competitors are wasting their time by clicking your ads, but assuming you pay £2 or so per click, it won’t take much for them to burn through your budget. Neil Andrew - January 9th, 2020Ad Fraud6 Myths About Click FraudDoes Google protect you from click fraud on your PPC campaigns? True or false? Separate fact from fiction as we debunk these 6 myths about click fraud. Neil Andrew - January 2nd, 2020PPC TipsBing Ads vs Google Ads [Is Bing Ads Worth Your Time & Money?]For many new paid search marketers entering the industry, they are often bombarded with the countless PPC networks out there that are available to them. Two of the most discussed and debated paid search networks out there have to be Bing Ads and Google Ads. Having been around the longest and promoted by two of […] Sam Carr - January 2nd, 2020Ad FraudThe Most Expensive AdWords KeywordsIf your business’ ads contain any of these keywords, you’ll need protection from click fraudsters. Sam Carr - December 30th, 2019PPC TipsWhat Is The GCLID?With such odd acronyms as GCLID, Google analytics can seem a bit intimidating! It doesn’t have to be though – read on to learn all you need to know about the GCLID here. Neil Andrew - December 27th, 2019123...6
