PPC Tips

PPC Tips

What Are Google Ad Grants? The Requirements & How To Apply

Running Google Ads can be incredibly expensive for any business. With so many competitors out there bidding for the same keyword, it can often put off many organizations from running ads due to the high costs. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t […]

Sam Carr - June 4th, 2020

PPC Tips

What Is PPC Advertising? Understanding The Basics

If you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […]

Sam Carr - May 21st, 2020

Google Ads Tips

100 PPC Terms & Acronyms Every Marketer Should Know

With Google and other PPC networks continually updating and evolving their platforms, even professional PPC managers can be confused by some of the new terms they introduce. To help you get a good understanding of the various PPC terms out there, we’ve put together a detailed guide of over 100 common terms and acronyms. From […]

Sam Carr - May 7th, 2020

News

Google Introduces Call Ads With Website Links

Google have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads!

Neil Andrew - April 24th, 2020

PPC Tips

The Beginner’s Guide to Conversion Rate Optimization (CRO) In 2020

We could crow over CRO for hours, and if you’re not using it already it’s time to start.

Neil Andrew - April 23rd, 2020

PPC Tips

The 10 Best Pay Per Click Affiliate Programs For 2020

Just like any other online market, the pay per click industry is full of affiliate programs, some of which can be incredibly lucrative. With countless pay per click services out there, businesses are always looking for help from experienced marketers and influencers to promote their offerings. No matter if you’re an existing experienced affiliate or […]

Sam Carr - April 2nd, 2020

PPC Tips

The Best PPC Reporting Tools For Agencies

When it comes to PPC management, every manager hates the dreaded end of the month. Time-consuming and frustrating, many PPC managers spend hours creating their own custom reports in Google Analytics and Data Studio only for them to break every month. If only there was an easier way! Thankfully, it turns out there are plenty […]

Sam Carr - March 26th, 2020

PPC Tips

Should You Be Buying Paid Traffic Sources For Your Website?

Thinking about buying paid traffic for your website? Before you do, learn everything publishers don’t want you to know here.

Neil Andrew - March 12th, 2020

Ad Fraud

How Does Pay Per Click Work? A Complete Guide

For a newbie, the idea of Pay Per Click advertising might be daunting, but it’s easier to grasp than you think!

Sam Carr - February 28th, 2020

PPC Tips

What Is Click Fraud? A Complete Guide To Understanding Ad Fraud

Click fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓

Neil Andrew - February 24th, 2020