PPC Tips

PPC Tips

The Best Amazon PPC Tools & Software For Sponsored Ads 2020

Known for its vast marketplace, Amazon is quickly becoming the go-to store when it comes to online shopping. With 66% of users starting their search on Amazon, having your products listed on their marketplace is a surefire way to increase your exposure and sales. But with competition on Amazon being as cutthroat as ever, using […]

Sam Carr - August 6th, 2020

Google Ads Tips

14 Common PPC Mistakes Every Paid Search Marketer Should Avoid

Running a successful Google Ads campaign is a lot harder than it looks. With so much to keep on top of, you’d be surprised at how many PPC mistakes marketers can make. Having worked with thousands of different clients over the years, we’ve seen plenty of common mistakes that that often go unnoticed. From not […]

Sam Carr - July 30th, 2020

Google Ads Tips

The Best Google Ads Extensions To Improve Your PPC Campaigns

It’s no secret that Google allows you to highly customise your search ads to stand out from competitors. In fact, that’s one of the main reasons Google Ads is so popular when compared to other PPC networks such as Bing Ads and Facebook ads. Long gone are the days of basic text ads with a […]

Sam Carr - July 23rd, 2020

Guides

How To Use Google Keyword Planner 2020 [Top Tricks & Tips]

The Google Keyword Planner is one of the most essential tools in any digital marketer’s toolkit. No matter if you’re a beginner or veteran in the industry, the insights that the tool can prove are exceptional, considering it’s free! If you’ve never used the Google Keyword Planner tool before, then you’re missing out big time. […]

Sam Carr - July 9th, 2020

Ad Fraud

Is Click Fraud Illegal Or Just Unethical?

Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you…

Neil Andrew - June 11th, 2020

PPC Tips

What Are Google Ad Grants? The Requirements & How To Apply

Running Google Ads can be incredibly expensive for any business. With so many competitors out there bidding for the same keyword, it can often put off many organizations from running ads due to the high costs. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t […]

Sam Carr - June 4th, 2020

PPC Tips

What Is PPC Advertising? Understanding The Basics

If you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […]

Sam Carr - May 21st, 2020

Google Ads Tips

100 PPC Terms & Acronyms Every Marketer Should Know

With Google and other PPC networks continually updating and evolving their platforms, even professional PPC managers can be confused by some of the new terms they introduce. To help you get a good understanding of the various PPC terms out there, we’ve put together a detailed guide of over 100 common terms and acronyms. From […]

Sam Carr - May 7th, 2020

News

Google Introduces Call Ads With Website Links

Google have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads!

Neil Andrew - April 24th, 2020

PPC Tips

The Beginner’s Guide to Conversion Rate Optimization (CRO) In 2020

We could crow over CRO for hours, and if you’re not using it already it’s time to start.

Neil Andrew - April 23rd, 2020