When it comes to PPC management, every manager hates the dreaded end of the month. Time-consuming and frustrating, many PPC managers spend hours creating their own reports in Google Analytics and Data Studio only for them to break every month.
If only there was an easier way!
Thankfully, it turns out there are plenty of managers out there who also hate creating PPC reports. That’s why they decided to build their own automated reporting tools to speed up the process and get perfect results every time.
If you’re a PPC manager who’s fed up of having to manually crawl through various PPC campaigns reports at the end of every month, then you’ve come to the right place.
We’re taking a look at the best PPC reporting platforms out there for both agencies and enterprise companies who are looking to make things more automated. Not only will these platforms save you from frustration and using built-in reports, but they’ll also offer a great ROI for all the time you save!
With so many favourites out there, here are some of our top PPC reporting tool picks.
The Best PPC Reporting Tools
- Automated scheduling report tool
- Customized branding
- 14 different languages available
- Add custom metrics to reports
- Share reports via PDF or online dashboards
One of our favorite PPC reporting tools by far has to be Swydo. Very lightweight and built with PPC managers in mind, the software lets you combine various data sources such as Facebook Insights and Bing Ads to create incredibly customized PPC reports for all of your clients.
With Swydo you can easily set and monitor key performance indicators and customize data points based on a client’s business and goals. These reports can then be automatically scheduled to run every month, week or day to save time. All reports can then be shared as either a PDF file or sent a direct link to access them online.
Prices for Swydo start from $64 a month for 20 clients and users can save themselves 15% if they opt for an annual plan instead. With competitive pricing and the ability to have 20 clients on their lowest package, you’ll be hard-pressed to find a better deal.
- Standalone and combined PPC reports
- White label options
- Scheduled automation reporting tool
- Create reports from scratch in minutes
Another great marketing reporting tool goes by the name of Reporting Ninja and it includes everything a paid search manager could ever ask for. Easy to use, full of templates, and enough integrations to please even the most demanding users.
Reporting Ninja currently has over 16 different integrations available and can make standalone client reports as well as combined ones. Every report can also be automatically scheduled to be run and emailed to clients, saving you precious time. Agencies can also provide customers with a white label portal to access all of their reports on a custom branded subdomain.
With prices starting from $20 per month for 10 reports, this software is a good low-cost solution to end your reporting nightmares. Not only will it take care of your PPC analytics, but can also be used to tackle SEO and conversion reporting as well.
- Combine valuable data with beautiful visualizations
- Single-click report generation
- White label PPC reporting tool
- Plenty of pre-made templates
Generating client reports, setting up call tracking, monitoring budgets and new PPC campaigns all while trying to grow your agency can be very overwhelming. Luckily, Report Garden allows anyone to combine valuable PPC data with beautiful visualizations, offering a refreshing change to the data-heavy alternatives.
With a big focus on customized reporting and single-click reports, users can take advantage of Report Garden’s predefined templates to quickly and easily produce PPC reports clients will want to read. For the more demanding clients, Report Garden also has a range of interactive dashboards so clients can watch every click they’re getting in real-time!
Prices for Report Garden start from $250 a month for 10 clients and offer both unlimited reports and unlimited dashboards for clients. Similar to other software in this list, Report Garden also covers various social media marketing insights including Twitter, LinkedIn and Facebook to show clients how they’re performing.
- Reports available as PDFs or HTML
- Connects with over 30 digital platforms
- White label branding and custom report URLs
- Extremely customizable reports
Manging large paid search campaigns with a lot of data can be a real challenge for many agencies, especially when using data from multiple advertising platforms. To help make the end of month period less stressful for everyone, DashThis offers a range of powerful features to please every paid search manager and customer.
With over 34 integrations available, PPC managers can use DashThis to cover all of their PPC reports from Google Ads to LinkedIn and Twitter Ads. A cool feature is that it allows you to even add your own custom data sources making the options virtually endless.
Pricing for DashThis starts at $33 a month for their individual plan which offers three dashboards and a generous discount if paid yearly upfront. With unlimited client accounts, data sources and users per account, its very easy to get a lot of value from this PPC reporting software.
- Over 50 integrations
- 200+ ready-made templates
- Unlimited everything
- Host white label reports on your host
Octoboard is a tool for agencies and large scale enterprise businesses that want to get the most from their PPC reports. Jam-packed full of features, Octoboard allows users to integrate over 50 different data sources into their reports and choose from over 200 predefined templates.
Their white label feature also allows agencies to add their own branding and host any dashboard or report from their own website. Included in their pricing is unlimited everything, which really means everything. Reports, dashboards and users are all unlimited it a solid choice for any digital marketing agency.
Pricing for Octoboard is split into two different structures for businesses and marketing agencies. The business plans start from $9 a month while marketing agency plans start from $30 a month. Users can also save 30% if paid annually upfront which can result in some serious savings.
As you can see, there is a whole range of tools out there that can help agencies automatically produce their reports. Each tool has its own unique take on creating reports and their user interface, so it’s important you try as many tools as possible before you make a decision.
Hopefully, this list will give you enough tools to try and find the one that’s best for you and your business.