The 5 Best PPC Reporting Tools For Agencies & Enterprise
When it comes to PPC management, every manager hates the dreaded end of month reports. Time-consuming and clunky, many PPC managers spend hours creating their own PPC reports only for them to break or fail every month. If only there was an easier way!
Thankfully, it turns out there are plenty of people out there who hate reporting. That’s why they decided to build their own reporting tools to speed up the process and get perfect results every time.
If you’re a PPC manager who’s fed up of having to manually make reports at the end of every month, then you’ve come to the right place.
We’re taking a look at the best PPC reporting tools out there for both agencies and enterprise companies who are looking to make things more automated.
With so many favourites out there, here are some of our top picks.
The Best PPC Reporting Tools
- Automated report scheduling
- Customized branding
- 14 different languages available
- Add custom metrics to reports
- Share reports via PDF or online dashboards
One of our favorite PPC reporting tools by far has to be Swydo. Very lightweight and built with PPC managers in mind, the software lets you combine various data sources to create incredibly customized reports for all of your clients.
With Swydo you can easily set and monitor key performance indicators and customize data points based on a client’s business and goals. These reports can then be automatically scheduled to run every month, week or day to save you even more time. All reports can then be shared as either a PDF file or sent a direct link to access them online.
Prices for Swydo start from $64 a month for 20 clients and users can save themselves 15% if they opt for an annual plan instead. With competitive pricing and the ability to have 20 clients on their lowest package, you’ll be hard-pressed to find a better deal.
- Standalone and combined reporting
- White label reporting
- Scheduled reports
- Create reports from scratch in minutes
Another great PPC reporting tool goes by the name of Reporting Ninja and it includes everything a PPC manager could ever ask for. Easy to use, full of templates, and enough integrations to please even the most demanding users.
Reporting Ninja currently has over 16+ different integrations available and can make standalone reports as well as combined ones. Every report can also be automatically scheduled to be run and emailed to clients, saving you precious time. Agencies can also provide clients with a white label portal to access all of their reports on a custom branded subdomain.
With prices starting from $20 per month for 10 reports, Reporting Ninja is a good low-cost solution to end your PPC reporting nightmares. Not only will it take care of your PPC reports, but can also be used to tackle SEO and social media reporting as well.
- Combine valuable data with beautiful visualizations
- Single-click reporting
- White label reports
- Plenty of pre-made templates
Generating client reports, setting up call tracking, monitoring budgets and new PPC campaigns all while trying to grow your agency can be very overwhelming. Luckily, Report Garden allows anyone to combine valuable PPC data with beautiful visualizations, offering a refreshing change to the data-heavy alternatives.
With a big focus on customized reporting and single-click reports, users can take advantage of Report Garden’s predefined templates to quickly and easily produce reports clients will want to read. For the more demanding clients, Report Garden also has a range of interactive dashboards so clients can watch every click they’re getting in real-time!
Prices for Report Garden start from $250 a month for 10 clients and offer both unlimited reports and unlimited dashboards for clients. Similar to other software in this list, Report Garden also covers various social media marketing insights including Twitter, LinkedIn and Instagram to show clients how they’re performing.
- Reports available as PDFs or HTML
- Connects with over 30 digital platforms
- White label branding and custom report URLs
- Extremely customizable reports
Manging large PPC campaigns with a lot of data can be a real challenge for many agencies, especially when using data from multiple sources and platforms. To help make that reporting period less stressful for everyone, DashThis offers a range of powerful reporting features to please every manager and client.
With over 34 integrations available, PPC managers can use DashThis to cover all of their PPC reports from Google Ads to LinkedIn and Twitter Ads. A cool feature is that it allows you to even add your own custom data sources making the options virtually endless.
Pricing for DashThis starts at $33 a month for their individual plan which offers 3 dashboards and a generous discount if paid yearly upfront. With unlimited client accounts, data sources and users per account, its very easy to get a lot of value from this PPC reporting tool.
- Over 50 integrations
- 200+ ready-made templates
- Unlimited everything
- Host white label reports on your host
Octoboard is a reporting tool for agencies and large scale enterprise businesses that want to get the most from their reports. Jam-packed full of features, Octoboard allows users to integrate over 50 different data sources into their reports and choose from over 200 predefined templates.
Their white label feature also allows agencies to add their own branding and host any dashboard or report from their own website. Included in their pricing is unlimited everything, which really means everything. Reports, dashboards and users are all unlimited it a solid choice for any digital marketing agency.
Pricing for Octoboard is split into two different structures for businesses and marketing agencies. The business plans start from $9 a month while marketing agency plans start from $30 a month. Users can also save 30% if paid annually upfront which can result in some serious savings.
As you can see, there is a whole range of PPC reporting tools out there that can help agencies do the heavy lifting when it comes to client reporting. Each reporting tool has its own unique take on creating reports and their user interface, so it’s important you try as many tools as possible before you make a decision.
Hopefully, this list will give you enough tools to try and find the one that’s best for you and your business.
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