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No matter if you’re a beginner or expert in paid search, you should always be looking to keep up to date with the latest advancements and changes in the world of PPC.
For many busy PPC managers and executives, finding and reading tens of paid search articles per week can be very time-consuming.
Luckily, there are plenty of excellent PPC podcasts out there that will keep you up to date with the ever-changing industry. Perfect for listening to on your commute to work, or during your lunch at the office, these podcasts are full of tips and tricks from industry-leading experts and agency owners.
So in no particular order, here at the best PPC podcasts, you should be listening to.
Hosted by Neil Patel and Eric Siu, the marketing school podcast covers a range of online digital marketing topics including paid search. Although this podcast is not dedicated to just paid search, they do have a lot of episodes just dedicated to pay per click marketing.
With a new episode almost every single day, they currently have over 1000 podcast episodes available to listen to right now. That might sound like a lot of episodes to listen to, but with each episode around seven minutes long these bite-sized podcasts are perfect to fit into your daily routine.
The edge of the web radio is a weekly podcast hosted by Erin Sparks and has a new guest host on every episode. Similar to the marketing school, this podcast series covers a range of online digital marketing strategies and is not just dedicated to pay per click.
However, with that being said, every now and then they do have an entire episode dedicated to paid search. The show currently has over 300 episodes ranging from 30 minutes to an hour long and contains lots of useful information to boost your PPC game.
Perpetual Traffic is a weekly podcast produced by digital marketer and is hosted by Ralph Burns and Molly Pittman. The podcast covers a range of topics but mainly focuses on different types of paid search, including Facebook, Google and Instagram.
The series currently has over 200 episodes and covers topics such as improving Facebook ad copy, critiquing ads, and optimizing existing ads. No matter what page search you currently use, you’re sure to pick up a whole range of tips and tricks from this fantastic podcast series.
Paid search magic is a digital marketing agency that helps businesses grow and improve their online exposure via paid search ads. In addition to this, they also host a fantastic podcast that covers a whole range of paid search topics.
Hosted by Amy and James Hebdon, there are currently over 60 episodes of this podcast which covers a range of niche topics including taking over existing paid search accounts, and everything you need to know about the mysterious quality score metric. If you want an interesting insight into the world of pay per click marketing from experts who use paid search daily, then this is the podcast for you.
A newcomer to the PPC podcast scene, learn paid media is a newly launched podcast by Nick Banik that focuses on teaching all the essential aspects of paid search. Nick has been a professional paid search manager for several years and has experience managing Google ads, Bing ads, Facebook and Instagram ads for a range of clients with small to large budgets.
Primarily aimed at beginners, the series is a good refresher for PPC managers of all levels and also covers some interesting topics that even experienced managers will enjoy.
Currently, the podcast series only has seven episodes, but it was only launched in May 2019 so expect a lot more episodes to be released in the future.
The art of paid traffic (or AOPT for short) is a podcast hosted by Rick Mulready that covers all things related to PPC marketing. The podcast has been ongoing since 2015 and features a lot of valuable guides from setting up Facebook ads to covering all the latest and need to know industry changes.
The podcast also covers generic paid search marketing techniques that aren’t specific to any particular network such as how to write good ad copy, how to optimize your ads and case studies of successful paid search campaigns.
Created by the guys over at adstage.io, the PPC show podcast is a detailed look into the paid search and ad tech industry. Hosted by Paul Wicker, the VP at adstage.io, Paul invites a range of guests and industry experts on to the podcast to cover interesting topics such as the latest ad tech news.
The podcast currently has over 100 episodes starting all the way back in 2016 and maintains a pretty reliable schedule with a new episode being released most weeks. If you want to keep ahead of your competitors by learning about upcoming industry changes and exciting new tech first, then this is the podcast for you.
One of the most popular PPC podcasts out there, PPC Rockstars is a great place to learn new strategies and tricks from industry leading PPC experts. Having been around for over 10 years, there are literally thousands of episodes to listen to (although we only recommend listening to the ones within the last year, as most will be out of date).
With each episode lasting around half an hour, these podcasts are all killer and no filler which get straight to the point in sharing the juicy strategies and techniques. If you’re looking for an exciting new podcast to add to your daily routine, then look no further than PPC Rockstars.
Hosted by Chris and Jason, this PPC podcast is released every Monday on various platforms including iTunes, Spotify and Google Play.
The series currently has over 150 episodes covering a vast range of topics from advanced custom Google audiences to an entire walk-through of setting up a brand-new campaign. Aimed more towards Google ads users, the podcast covers practically everything you could ever encounter in your day-to-day life of managing paid search ads.
Although it’s not the longest-running PPC podcast by any means, the content within these episodes is some of the best you will find online. Regardless of your experience and ability, you’re sure to learn something new from the likes of Chris and Jason.
Now you know the best PPC podcasts to listen to, it’s time to let you in on another industry secret.
Click fraud is one of the biggest threats to PPC advertisers today. With nearly 1 in 4 clicks being fraudulent, you could be losing a lot of your monthly ad budget to competitors, fraudsters, and repetitive clickers.
By catching these users and stopping them from clicking your ads, you could save yourself a relatively large sum which could be spent on legitimate clicks instead.
To see how much you could save from click fraud, sign up to our free 30-day trial below.