Creating a PPC campaign from scratch can be very challenging. No matter if it’s your first time or 100th time, sometimes you need a bit of inspiration to boost your creative juices.
To give you some ideas to use in your future campaigns, we’ve scoured the web for the best PPC examples out there. From large billion dollar companies to smaller local businesses, these PPC examples will give you plenty of ideas to try on your own campaigns.
So, grab your pen and paper and check out these awesome PPC examples.
Samsung Galaxy S8 Campaign
To start off our list, we just have to mention the Samsung Galaxy S8 advert we spotted the other day. Currently, the new Samsung Galaxy S8 is expected to be released on the 29th March. To be honest, we actually had no idea before we Googled the term “mobile phone”. If you’re reading this after the Samsung Galaxy S8 has been released then, unfortunately, this ad won’t be live anymore. However, you can still learn lots of useful and important tips from it!
As you can see from the PPC advert above, Samsung was ranking number 1 for “mobile phone”. Obviously, that is a massive keyword with millions of monthly searches and over 686 million page results. The genius of this campaign is the way it intercepts traffic.
If you’re searching for mobile phones, then the chances are you want to buy one or you are thinking of buying one. The advert grabs your attention straight away with the brand name and model before telling you there are only 2 days to go.
We’re not sure how long they ran this advert before the release date, but kudos to Samsung’s PPC team for updating it every day! It might sound like something easy to do, but you’d be surprised how many companies just leave their PPC campaigns running without updating them.
What Happens When You Click?
We thought you’d never ask! If you didn’t know, there are always 2 parts to a PPC campaign. The first is the headline and advert itself while the second is the landing page where users are directed to.
Each one is important as without a good headline people won’t click, and without a good landing page people won’t convert.
As you can see above, as soon as you land on the Samsung landing page there is a huge, obvious, play button that is just asking to be clicked! Upon clicking a funky little video will play that will tell you more about the new Samsung Galaxy S8. After the video is finished, if you just scroll down a little there is a sign-up form that lets you subscribe to their mailing list.
Overall we think this is a great PPC campaign and definitely deserves a mention on our list of outstanding PPC campaigns. Not only have they targeted the right keyword but they also have a cool dynamic headline that counts down every day! It’s clear that this advert was made to increase their brand awareness and to let people know about the upcoming release.
Intel Laptop Campaign
Next up on our list of awesome PPC examples is this intriguing advert by Intel. Targeting the keyword “laptop”, Intel have made this eye-catching PPC advert to intercept traffic. The headline for the advert is very attention-grabbing and asks an important question to searchers.
If people are searching for laptops, then the chances are they are looking to buy one or want to see what’s available.
Nowadays tablets are all the rage due to their size, portability and power. On the other hand, laptops are a lot more powerful but happen to be a lot bigger. So why not get something in the middle? As the advert says, starting from £199.95 you can get a 2 in 1 laptop with an Intel processor.
By asking the question at the end of the headline, this advert connects with shoppers who are searching for laptops. If they can’t decide between a tablet or a laptop, then the chances of clicking the advert increases dramatically.
As Intel rank number 1 for this keyword, this will be the first thing that everyone sees after Googling the keyword. Not only does this improve the overall effectiveness of the campaign but it also helps to increase brand awareness.
What Happens When You Click?
Upon clicking the advert, you’ll be redirected to a landing page that features a one-page layout consisting of 7 different sections. Each section gives you various benefits and examples of why Intel’s 2 in 1 laptops are better than just normal laptops.
Halfway down the page it lists all the available Intel 2 in 1 laptops and where to get them. This is a great call to action as the links direct straight to the retailer’s website. Not only are Intel promoting their own brand and 2 in 1 laptops with this campaign, but they are also helping their suppliers shift stock! How nice of them!
Overall we think this campaign is great due to its headline and sleek landing page. If you are thinking of buying a laptop, then this advert could easily change your mind.
The last PPC example on our list is to do with the keyword “takeaway”. Let’s face it; everyone loves a takeaway, no matter if it’s Italian, Indian or Chinese, there is always a market for takeaways.
In this example, the online takeaway website Hungryhouse has managed to rank number 1 for their primary keyword. Featuring a huge headline with lots of detail this advert really grabs your attention and lures you in with the amount of choice.
The first thing to notice is how it incorporates the keyword into the title. By having “takeaway delivery” as the first 2 words, this tells viewers what the ad is about. In addition to this, it also informs the user that they actually deliver. (Not all companies delivery, for example, Nandos takeaway you have to pick up! Not very cheeky at all).
Below the headline of the ad, there is lots of information that searchers will likely be looking for. It lists all the different categories of food they sell such as Pizza, Sushi and Thai. It also lures searchers in with a 20% off selected takeaways deal. We’re getting hungry just reading all of this!
What Happens When You Click?
As soon as you click the advert, you get redirected to a no fuss landing page. With only 2 boxes on the screen, it’s pretty obvious what they want you to do. Just enter your postcode and pick your cuisine and you’ll be redirected to all the takeaways available.
This is a very effective landing page as it takes you straight to what you want, food! It requires the least steps necessary in order to get to the food page. Instead, they could have made you sign up to a mailing list or put something unnecessary in the way. Luckily that wasn’t the case and Hungryhouse have managed to make a great PPC campaign with a catchy headline and functional landing page.
These adverts might be great PPC examples, but they all lack 1 thing: click fraud protection.
Click fraud is a huge problem in the PPC industry at the moment as literally anyone can click your adverts over and over again. Not only does this cost you lots of money but it’s also incredibly hard to stop people from doing it. You think Google would do something about it, but as the largest PPC network out there, it’s really not in their interest.
Luckily, there is an answer.
Here at PPC Protect we’ve experienced lots of click fraud over the years and have decided to actually do something about it. Our advanced software can detect people who continually click on your ads and block them, saving you money!
To try a 30 day free trial of PPC Protect and to see how much money it can save you, contact us below for more information.