PPC NewsThe latest PPC news and updates from the pay per click industry.NewsIs GoogleBot Killing Your Abandoned Cart Metric?If you run an e-commerce website, then you probably monitor your key performance indicators very closely. Just like any other type of business, finding weaknesses in your funnels and web store can be an easy way to boost your conversion rate and generate more sales. But what if one of your metrics didn’t change, regardless […] Sam Carr - July 2nd, 2020NewsGoogle Introduces Call Ads With Website LinksGoogle have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads! Neil Andrew - April 24th, 2020NewsGoogle Announces All Ads Users Must Verify Their IdentityGoogle has today announced that all advertisers on their platform will be required to verify their identity. The move follows similar requirements for political advertisers that were announced back in 2018. Neil Andrew - April 23rd, 2020NewsHow Many Ads Do We See A Day In 2020?In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this, subscribe now! But just how many adverts do we see in a given day? Is it in the hundreds? Thousands? Or more? The answer is A LOT, and the figures will have you questioning how the human brain can […] Sam Carr - April 9th, 2020NewsGoogle Ads Partners Program Requirements Are ChangingLaunched in 2013, Google’s partner program is often seen as a “must-have” for any SEO or PPC marketing agency. Not only does the partner program require agencies to pass certain exams to prove that they know what they’re doing, but they also have to spend a certain amount on Google Ads every month. This partner […] Sam Carr - February 17th, 2020NewsThe Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing InThere’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […] Sam Carr - January 30th, 2020Ad FraudAdTrader vs Google: Google Ads Users Informed Of Court OrdersGoogle’s been caught up in many lawsuits over the last few years – find out about their latest one here! Neil Andrew - November 27th, 2019NewsThe Top 8 Most Recent Controversial AdsImproving can often mean learning how NOT to do something, and these ads are perfect for that. They’ll leave you scratching your heads as to how they ever got green-lighted! Sam Carr - October 10th, 2019News[BIG NEWS] Google Ads Remove Mobile App Exclusions 😱If you advertise on Google’s display network, then prepare yourself for some bad news. Neil Andrew - August 2nd, 2019
