PPC NewsThe latest PPC news and updates from the pay per click industry.NewsDid Google’s Project Bernanke Cost Advertisers Millions?Over the past several years, Google has been caught up in plenty of high-profile legal cases with different countries around the world. And yet again, it seems Google has been caught in more legal trouble with the latest accusations of them running an insider trading program on their own ad platform. Since 2010, Google has […] Sam Carr - April 13th, 2021NewsWhy Google Banning 3rd Party Cookies Will Change Advertising ForeverIn January 2020, Google made a huge announcement that it’s banning third-party cookies in its Chrome browser. And that’s set to happen in 2021. The search engine giant joins other big names in tech, including Apple and its browser Safari, to move away from the infamous tracking technology. Online privacy is an increasing concern for […] Sam Carr - April 12th, 2021NewsPPC Protect’s Digital Marketing Salaries Survey 2021Salaries are a crucial part of long-term business success. The right income keeps employees happy and productive while also helping improve staff retention rates. And digital marketing is no different, which is why we wanted transparency on salaries across the industry. So, we went straight to the source and asked digital marketing professionals for honest […] Sam Carr - March 24th, 2021NewsThe Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing InThere’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […] Sam Carr - March 16th, 2021NewsPPC Protect’s Great Big Brand Campaign Study 2021Branded PPC campaigns, you either hate them or you love them. Some advertisers rage at the sight of seeing their competitors running ads on their brand name, while others revel in the competition. But for many advertisers, branded PPC campaigns are an essential part of any PPC strategy and are crucial to gaining market share […] Sam Carr - February 23rd, 2021NewsHow Many Ads Do We See A Day In 2021?In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this, subscribe now! But just how many adverts do we see in a given day? Is it in the hundreds? Thousands? Or more? The answer is A LOT, and the figures will have you questioning how the human brain can […] Sam Carr - February 15th, 2021NewsThe Latest Paid Media Trends Of 20212020 is finally over, and everyone has their sights set on the future! If you work in paid media, whether its Facebook Ads and Twitter or Google’s vast paid search network, keeping up to date with the industry is crucial. With many changes happening regularly to the industry, as a professional, you should be up […] Sam Carr - February 4th, 2021NewsIntroducing PPC Protect v3.1 – The Thor UpdateThe Thor update takes PPC Protect’s powerful click fraud prevention technologies and applies them to all invalid traffic types across your Google Ads, SA360 & DV360 accounts. That means that by default you’re not only blocking click fraud, you’re now also blocking all other forms of invalid traffic – automatically! Sam Carr - December 3rd, 2020NewsGoogle Launches YouTube Audio Ads (Spotify Competitor?)If you thought Google already had all the ad types you could ever need, then think again! Announced on 17th November 2020, Google has just released its latest ad type into beta. Known as Google audio ads, these ads are unlike anything Google has released before. In this article, we’ll be covering everything you need […] Sam Carr - November 18th, 2020NewsThe Top 8 Most Recent Controversial AdsImproving can often mean learning how NOT to do something, and these ads are perfect for that. They’ll leave you scratching your heads as to how they ever got green-lighted! Sam Carr - October 10th, 202012...3
