PPC Protect’s Great Big Brand Campaign Study 2021
Branded PPC campaigns, you either hate them or you love them. Some advertisers rage at the sight of seeing their competitors running ads on their brand name, while others revel in the competition. But for many advertisers, branded PPC campaigns are an essential part of any PPC strategy and are crucial to gaining market share […]
Sam Carr - February 23rd, 2021
How Many Ads Do We See A Day In 2021?
In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this, subscribe now! But just how many adverts do we see in a given day? Is it in the hundreds? Thousands? Or more? The answer is A LOT, and the figures will have you questioning how the human brain can […]
Sam Carr - February 15th, 2021
The Latest Paid Media Trends Of 2021
2020 is finally over, and everyone has their sights set on the future! If you work in paid media, whether its Facebook Ads and Twitter or Google’s vast paid search network, keeping up to date with the industry is crucial. With many changes happening regularly to the industry, as a professional, you should be up […]
Sam Carr - February 4th, 2021
Introducing PPC Protect v3.1 – The Thor Update
The Thor update takes PPC Protect’s powerful click fraud prevention technologies and applies them to all invalid traffic types across your Google Ads, SA360 & DV360 accounts.
That means that by default you’re not only blocking click fraud, you’re now also blocking all other forms of invalid traffic – automatically!
Sam Carr - December 3rd, 2020
Google Launches YouTube Audio Ads (Spotify Competitor?)
If you thought Google already had all the ad types you could ever need, then think again! Announced on 17th November 2020, Google has just released its latest ad type into beta. Known as Google audio ads, these ads are unlike anything Google has released before. In this article, we’ll be covering everything you need […]
Sam Carr - November 18th, 2020
Introducing The PPC Protect Perks Program!
After several months of planning and successfully keeping it under wraps (which is harder than it sounds when we’re this excited about it!), we’re delighted to officially launch the PPC Protect Perks Program! The Perks Program is open to all PPC Protect customers and account holders, and gives you exclusive access to a range of […]
Sam Carr - October 6th, 2020