PPC NewsThe latest PPC news and updates from the pay per click industry.NewsGoogle Delays Third-Party Cookie Ban For 2 YearsAdvertisers can breathe a temporary sigh of relief as Google delays its third-party cookie policy by almost two years. The original phasing out was due to come into place in Q2 of 2022 but has been pushed back to late 2023. The delay was announced by Privacy Engineering Director Vinay Goel, who claimed, “it’s become […] Amber Dawson - June 24th, 2021NewsGoogle Serves 48% Of All Ad Traffic On Fake News SitesNew research has revealed that the company responsible for serving almost half of ad traffic to fake news sites is Google. Research conducted by the University of Michigan School of Information states that while Google doesn’t make much money from it, they’re responsible for 48% of ads on fake and low-quality news sites. Why Do […] Amber Dawson - June 23rd, 2021NewsWhat We Learned From The Google Marketing Livestream 2021Our Digital Marketing Manager, Matthew Erskine, unpicks the two main themes of Google’s Marketing Livestream – automation and privacy – and asks the questions on everyone’s lips: what do they mean for the future of marketing, and what we can do to get ahead of the game? If you’re looking for a full roundup of […] Amber Dawson - June 10th, 2021NewsGoogle Marketing Livestream May 27th 2021 HighlightsGoogle is finally back with their annual Google Marketing Livestream. Just like in 2020, this year’s event is entirely virtual and streamed online for everyone to watch. At over 1 hour and 30 minutes, it can be a big chunk of your day to sit down and watch it. Luckily, we’ve rounded up all the […] Sam Carr - May 27th, 2021NewsDid Google’s Project Bernanke Cost Advertisers Millions?Over the past several years, Google has been caught up in plenty of high-profile legal cases with different countries around the world. And yet again, it seems Google has been caught in more legal trouble with the latest accusations of them running an insider trading program on their own ad platform. Since 2010, Google has […] Sam Carr - April 13th, 2021NewsWhy Google Banning 3rd Party Cookies Will Change Advertising ForeverIn January 2020, Google made a huge announcement that it’s banning third-party cookies in its Chrome browser. And that’s set to happen in 2021. The search engine giant joins other big names in tech, including Apple and its browser Safari, to move away from the infamous tracking technology. Online privacy is an increasing concern for […] Sam Carr - April 12th, 2021NewsPPC Protect’s Digital Marketing Salaries Survey 2021Salaries are a crucial part of long-term business success. The right income keeps employees happy and productive while also helping improve staff retention rates. And digital marketing is no different, which is why we wanted transparency on salaries across the industry. So, we went straight to the source and asked digital marketing professionals for honest […] Sam Carr - March 24th, 2021NewsThe Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing InThere’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […] Sam Carr - March 16th, 2021NewsPPC Protect’s Great Big Brand Campaign Study 2021Branded PPC campaigns, you either hate them or you love them. Some advertisers rage at the sight of seeing their competitors running ads on their brand name, while others revel in the competition. But for many advertisers, branded PPC campaigns are an essential part of any PPC strategy and are crucial to gaining market share […] Sam Carr - February 23rd, 2021NewsHow Many Ads Do We See A Day In 2021?In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this, subscribe now! But just how many adverts do we see in a given day? Is it in the hundreds? Thousands? Or more? The answer is A LOT, and the figures will have you questioning how the human brain can […] Sam Carr - February 15th, 202112...3
