Is GoogleBot Killing Your Abandoned Cart Metric?
If you run an e-commerce website, then you probably monitor your key performance indicators very closely. Just like any other type of business, finding weaknesses in your funnels and web store can be an easy way to boost your conversion rate and generate more sales. But what if one of your metrics didn’t change, regardless […]
Sam Carr - July 2nd, 2020
How Many Ads Do We See A Day In 2020?
In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this, subscribe now! But just how many adverts do we see in a given day? Is it in the hundreds? Thousands? Or more? The answer is A LOT, and the figures will have you questioning how the human brain can […]
Sam Carr - April 9th, 2020
Google Ads Partners Program Requirements Are Changing
Launched in 2013, Google’s partner program is often seen as a “must-have” for any SEO or PPC marketing agency. Not only does the partner program require agencies to pass certain exams to prove that they know what they’re doing, but they also have to spend a certain amount on Google Ads every month. This partner […]
Sam Carr - February 17th, 2020
The Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing In
There’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […]
Sam Carr - January 30th, 2020