How To Make A Killer Squeeze Page For Your PPC Campaigns 🔥
14th May 2019
6 min read
Sam obsesses over three things in life: Animals, Films and Marketing. We may have over exaggerated his love for marketing.
No matter what type of pay per click ads you run, squeeze pages are the foundation of every successful campaign. Not only do they increase your number of leads, but they also help improve other important metrics on your campaigns. To put it simply, if you’re not using squeeze pages in your campaigns then there’s a good chance you’re throwing money away.
Regardless if you think you know what a squeeze page is, or it’s your first time hearing about them, having a good understanding of what they are and how they work is crucial. If you’re an online digital marketer or PPC manager, then there’s a good chance you will be using them regularly in your job. So it makes sense to understand how they work and how you can use them to your advantage right?
To make sure you have a good understanding of what squeeze pages are and how you can use them in your marketing campaigns, we’re taking a deep dive into what they are and why they are so powerful.
To get things started, let’s cover the basics with what a squeeze page actually is.
What Is A Squeeze Page?
A squeeze page is a type of landing page that is designed to capture valuable information from a user. The most common data collected from squeeze pages are usually email addresses and telephone numbers. By capturing this information, it can then be passed on to a sales team and used to outreach to potential new clients.
Squeeze Page Definition
A more formal definition of a squeeze page would be:
A landing page that captures data (e.g. email, telephone, name) from users in exchange for access to a protected page or resource (e.g. PDF or video).
Without a squeeze page in places, users could end up browsing your website and not leaving their contact information. When you’re paying 1 dollar on more per click, obviously you don’t want this to happen.
Now you’ve got a solid idea of what a squeeze page is, how different are they compared to other pages and what makes them so special?
Do Squeeze Pages Work?
Considering squeeze pages have been around for a very long time, it’s pretty clear that they work. If you’ve tried to use them in the past with no success, then it’s not that squeeze pages don’t work at all. It’s just that there are many factors that contribute to their overall success.
Everything from the positioning of the titles to data fields can have a huge effect on how users interact with the page and if they decide to leave their details.
We’ll take a look at plenty of good examples of squeeze pages later on, but for now, let’s take a closer look at the benefits of using them.
The Benefits Of A Squeeze Page
The main benefit of a squeeze page is that it helps extract all the important information you need from a user. You might be thinking, why can’t you use another type of page to do that? Well, other types of pages usually aren’t optimized for this purpose.
If you think about it, a squeeze page that was specially made for data capture has a much higher chance of collecting information than just your homepage. Your squeeze page will only contain the essentials that attract the user’s attention to the form to leave their details. Compare this to your homepage, and there are countless ways a user could navigate away from the page without leaving their information. By limiting a user’s actions, you’re helping improve the chances that they leave their contact information without them even knowing.
Another great benefit of a squeeze page is that it can massively help reduce your average PPC cost. By having one or several dedicated squeeze pages for your PPC campaigns, you can optimize them for specific keywords. If you’ve set up PPC campaigns with the likes of Google Ads in the past, then you should know how much your landing page relevancy effects the price you pay per click. By setting up a squeeze page optimized to a specific keyword, you can reap the benefits of lower costs per click and a higher that users will leave their contact details.
By now you probably realize just how important squeeze campaigns are for PPC campaigns and generating leads in general. If you want to take advantage of the many benefits of squeeze pages, then you’ll have to get used to building them yourself. Luckily, building these pages isn’t as difficult as you might think.
Creating Your Killer Squeeze Page
Create the perfect squeeze page takes a lot of time and effort, and that’s just planning the page itself.
Unless you’re already a master of design and programming, the chances are you’ll want to grab yourself a squeeze page builder. Not only will these save you lots of time and stress, but they also come with a huge library of pre-built templates. Currently, there are hundreds of page builders out there that can create stunning squeeze pages in a matter of minutes. Here are some of the industry’s most popular page builders.
Built for professionals, Instapage is a powerful page building service that incorporates many essential features such as A/B testing, heatmaps, conversion analytics and over 40 integrations. With plans starting from $99 per month, if you’re looking to create beautifully responsive squeeze pages, then this is a create page building suite with everything you need.
Unbounce is one of the most popular landing page builders in the marketing industry. Capable of building various landing pages, popups and sticky bars, you’ll have everything you need with this impressive service.
Their essential plan starts from $99 per month and includes all the essentials you’ll need to optimize your PPC campaigns and create various squeeze pages. More expensive packages come with hundreds of layouts and pre-built templates that will help you maximize your ROI even more.
Another popular landing page builder on the market is Leadpages, a landing page builder aimed at small businesses who don’t want to spend a lot on software. With their prices starting from as low as $25 a month, there are no excuses not to take advantage of this fantastic page builder. You can even preview some of their squeeze page templates on their website to get an idea of what pages you can build with them.
Squeeze Page Examples
If the hundreds of pre-built squeeze pages available aren’t enough to inspire you, then don’t worry. We’ve hand-picked a few of our favorite squeeze page examples that will give you an idea of what the pros are doing.
Considering most of these companies have huge marketing teams and have been in the business for years, the chances are they know what they are doing. This means you can pick up little tips and tricks from their landing pages to make yours even better!
This squeeze page might look very simplistic, but that’s what makes it so effective. The image on the left-hand side gives the user a preview of the report they can download if they leave their email in the form. There is also some text at the bottom that confirms the report is free and no credit card is required. This is great, as some websites will try to lure users in with a simple form only to ask them to pay.
Overall this squeeze page is straight to the point and there is little on the page to distract the user and cause them to navigate elsewhere. This greatly increases the chances of the user leaving their email address and not wasting your precious PPC budget.
Sometimes users require a bit of persuasion before they leave their details with you. Maybe they don’t trust you, or they don’t know what you’re going to do with. Whatever the reason, usually the only way to get around this is to convince them they want your free gift so bad they’ll give you their details.
This squeeze page by Digital Marketer does a great job of converting users by displaying the many benefits of the audit and what they’re missing out on. There is also a handy call to action button at the bottom of the page that helps direct the user back up to the contact form for them to leave their information. By getting the form back in their view for a second time, there is a much higher chance that the user will convert.
Usually when it comes to squeeze pages, having a dedicated page is the best practice as it allows for the optimal optimization. However, depending on what kind of PPC ads you are running, turning your homepage into a squeeze page can work remarkably well.
Although this page is the homepage of the website, it lacks the traditional homepage features such as a navigation bar. As you should know by now, having too many navigation options on a squeeze page is a bad idea as it allows the user to easily leave without leaving their contact info. However, on this squeeze page by OkDork, there is only 1 other internal link on the page and it’s below the fold. This means every user who lands on this page gets the full squeeze page experience and they’re likely to read the call to action and sign up.
Sometimes rules are made to be broken. In this example, the squeeze page is found on the homepage which if you’ve had a look at other examples, you’ll notice that it’s fairly unusual. However, the page still serves the same purpose as a squeeze page, although it might not get as good results as a dedicated page. This squeeze page is a great example of how it is possible to integrate lead gen elements on to your homepage without having to separate create a new page.
With a clear CTA button and info text to get users interested, the form integrates seamlessly into the homepage and their how it works sections just below it.