Invalid Clicks In AdWords: Is Google Doing Enough?
How much can you really rely on Google? The answer is; “Less than you think.”
It’s no secret that Google AdWords is by far the largest PPC network out there. Not only is it used by large enterprises to drive traffic to their websites, but lots of local businesses use it as well. If you’ve never used PPC before, then you’re probably wondering “is Google AdWords worth it?”. To put it simply: YES IT IS. However, you probably need some more convincing than that right?
To convince you that Google AdWords is worth it, we’re exploring what makes AdWords so powerful. If you’re not sure if AdWords is for you, then don’t worry. We’ve put together an interesting article to show you how you can benefit from AdWords. Let’s get right into it.
One of the best things about Google AdWords is that the results are pretty much instant. As soon as you’re campaign has been approved, you can start receiving traffic in a matter of minutes. Simply enter the keywords you want to target, enter a maximum bid, and you’re good to go. Then you just sit back and watch all the traffic flow to your website. This means you can start getting sales on the same day you start your campaign. With results taking mere minutes, you’ll wonder why you ever spent money on anything else.
Unlike other digital marketing methods such as SEO, this means no waiting around. Other strategies can take months to kick in before you reap the benefits, but not AdWords. You also don’t have to commit to any contracts which means you won’t have any money tied up in marketing. Instead, you’ll be free to adjust your marketing costs at any time by increasing or decreasing them. Not only does this give you 1 less excuse to try it, but if you do decide its not for you then you can easily cancel.
If you’re looking for a scalable marketing strategy, then Google AdWords is the perfect solution. With millions of keywords available to bid on and new ones every single day, you almost have an unlimited audience to target. With so many keywords to take advantage of, you can keep adding new keywords to your campaign to increase your traffic.
Once you have a profitable PPC campaign, you can always increase your campaign’s daily spend to generate more clicks. Since keywords are ranked on a bidding system, by paying more per click you essential increase your position on the rankings. If you are currently in position 4 and increase your average spend, then you could jump up to position 2. The higher up you are on the rankings means the more clicks and more traffic you’ll get. By increasing the bid on your keywords you’ll attract as many visitors as you want (or can afford!).
Google AdWords has an amazing array of analytics and charts built into its software. These stats allow users to see how well their campaigns are performing and if they should be making changes. The statistics cover everything from average cost per click, to advert position and even conversion rate.
By having all of these analytics at your fingertips, it can help you make decisions on where is the best place to spend your money. If you currently have a very high converting keyword then it’s probably best to increase your spend for that word. You could always try and start a new campaign with new keywords, but if you already have the statistics saying your campaign is successful why bother? Just increase the daily spend of your current campaign, and you’ll move up on the ad position which in turn will give you more traffic. With so much AdWords data available you easily be able to provide evidence as to if Google AdWords is worth it or not. That’s perfect for showing to any upper management or worried accountants.
One of the other benefits of Google AdWords and PPC, in general, is that if your campaign isn’t profitable, then you can stop it at any time. Other marketing techniques such as SEO and print marketing often require businesses to commit for several months. This means if you sign a 6 months SEO contract and don’t see any improvements after 3 months, you’ll still have to continue paying. For some businesses, this can end up being a huge waste of money.
With Google AdWords however, you can stop a campaign in a matter of seconds and even pause them if you want to enable them later. This gives you a lot of flexibility and the ability to control your finances even better. This means no contracts, no fixed terms, and no wasting money.
No matter what industry you are in, you’ll always have competitors that are constantly trying to steal your traffic. No matter if they’re running similar PPC campaigns or doing SEO, the competition will always be fierce. Luckily Google AdWords gives you the option to outdo your competition, all for the right price of course.
If your competitors are investing a lot of money in SEO to get to position 1 on Google then you can easily beat them with a PPC campaign. By bidding enough on a keyword you can jump above the organic search results and outrank your competitors who are spending lots of money on SEO. If they’re already running a PPC campaign, then you can always outbid them and push them below you. Not only will this make them lose traffic and clicks but all those visitors will now visit your website instead. By outbidding your competitors you can essentially steal their traffic and redirect them to your site.
So is Google AdWords worth it in 2017? Does it deserve your hard earned bucks? Or should you be spending it on something else? We think the answer is clear: Google AdWords is most definitely worth it!
Not only does it allow businesses of any size to advertise to millions of people, but its no that expensive. Considering businesses can start, stop, and adjust their bids at any time this gives companies huge flexibility. Compared to other forms of advertising, it’s clear to see why AdWords is so popular in the first place. If you want to how to become an AdWords pro, then be sure to read our other posts on Google Ad Sizes and Google Ad Examples.
However, there is a downside we should mention.
Google AdWords is only worth it if your ads receive genuine clicks from customers. Unfortunately, in the PPC world, a lot of clicks are often fraudulent, and many users often have no intention of ever buying your product or service. This can obviously cost you a lot in the long run and greatly increase your average cost per conversion. If there’s a downside to Google AdWords, then this is it.
To stop this from happening to your campaign, you need PPC protection. Here at PPC Protect, we help clients stop these fraudulent clicks by protecting all of their ads. To see how much money you can save on your PPC campaign, visit our website for a free 30-day trial.