How We Prevent Click Fraud

Our automated software uses advanced AI to monitor your ads in real time, analysing each click and using the data from millions of clicks to determine if the click is legitimate or fraudulent. Thanks to our ever growing database of anonymous clicks our AI works with such accuracy you could even call it magic.

Start 14 Day Free Trial

Quick and easy installation

Install in just three steps

Start your 14 day free trial

Start a fully featured 14 day free trial easily, with no credit card details required.

Insert our tracking template

Head over to the integration section of the dashboard and copy/paste our tracking template in to Google Ads.

You're now fully protected

That’s it! Our algorithm will now monitor your campaigns and protect your spend. It really is that easy.

24/7 expert support

Phone, chat & email

Our friendly support superstars are always here to answer any of your click fraud queries or questions.

It doesn’t stop there though! We’re also here to help you with any general Google Ads, PPC or paid marketing questions you might have. Our whole team are certified Google Ads professionals, and we're always happy to help.

With 24/7 support on hand for all users every step of the way, you can be sure you’re in good company with PPC Protect.

View FAQs at our Help Desk

From click to protection

How it works

The click

The click on the ad (search network, shopping or display) passes through our monitoring funnel in under 100ms – faster than the blink of an eye.

Data collection

When passing through the monitoring funnel we collect over 110 pieces of unique data, including IP address, device ID, resolution, user agent, location and more.

Data analysis

We analyze and cross-reference this data in real time with our existing bank of fraudulent devices/activity and global blacklists, as well as using machine learning & heuristic analysis to identify new fraudulent activity not seen before.

Click quality check

If our algorithm detects that the click was fraudulent, that user is blacklisted and can no longer see your ads. We'll also rank this click for our Click Threat Level™ detection.

The blacklist

Blacklisted users are blocked within Google Ads by adding them to a blacklist via the Ads API. We don't need managerial access for this, meaning your account is secure.

Avoid limits

Our unique Click Threat Level™ detection technology means that Google Ads 500 IP limit in the blacklist isn’t an issue – we ensure it’s always populated with the IPs most likely to commit fraud.