How We Prevent Click Fraud & Invalid Traffic

Our automated software uses advanced AI to monitor your ads in real time, analysing each click and using the data from millions of clicks to determine if the click is legitimate or fraudulent. Through this we protect the integrity of over $1bn of PPC acquisition data each year for marketing, revenue, finance and operations teams.

Click Fraud Prevention Dashboard

2 Minutes. No Scripts Required.

Install in Just Three Steps

Click Fraud Installation Step One

Create a Free PPC Protect Account

Start a fully featured free trial easily, with no obligation at all.

Click Fraud Installation Step Two

Insert Our Tracking Template

Head over to the integration section of the dashboard and copy/paste our tracking template in to Google Ads.

Click Fraud Installation Step Three

You're Now Fully Protected

That’s it! Our algorithm will now monitor your campaigns and protect your spend. It really is that easy.

24/7 Expert Support

Phone, Chat & Email

Our friendly support superstars are always here to answer any of your click fraud queries or questions.

It doesn’t stop there though! We’re also here to help you with any general Google Ads, PPC or paid marketing questions you might have. Our whole team are certified Google Ads professionals, and we're always happy to help.

With 24/7 support on hand for all users every step of the way, you can be sure you’re in good company with PPC Protect.

View FAQs at our Help Desk

Fully Automated Click Fraud Protection & Invalid Traffic Prevention

Here's How it Works


The Click

The click on the ad (search network, shopping or display) passes through our monitoring funnel in under 100ms – faster than the blink of an eye.


Data Collection

When passing through the monitoring funnel we collect thousands of pieces of unique data, including IP address, device ID, resolution, user agent, location and more.


Data Analysis

We analyze and cross-reference this data in real time with our existing bank of fraudulent devices/activity and global blacklists, as well as using machine learning & real time analysis to identify new fraudulent activity not seen before.


Click quality check

If our algorithm detects that the click was fraudulent, that user is blacklisted and can no longer see your ads. We'll also rank this click for our Click Threat Level™ detection.



Filtered traffic is blocked within your PPC account by adding them to an exclusions list via a secure & audited API connection. We don't need managerial access for this, meaning your account is secure.


Avoid Limits

Our unique Click Threat Level™ detection technology means that Google Ads 500 IP limit in the blacklist isn’t an issue – we ensure it’s always populated with the IPs most likely to commit fraud.

Ready to try PPC Protect? It's free!

Join over 35,000 Google Ads accounts today

A Full 360 Degree Click Fraud Solution

We Protect Against all Threats

competitors icon


PPC Protect will identify & stop competitors from maliciously clicking your ads to deplete your budget.

man with skimask hacker


Protect your ads accounts from malicious users using automated traffic to try and gain unauthorized access to your websites.

non-converting users

Non converting users

Don’t let users consistently clicking your ads who have no hope of ever converting drain your PPC budget.

botnet fraud


Stop large scale botnets in their tracks and ensure ad spend only goes towards legitimate, human traffic.

Disgruntled Customers clicking ads

Disgruntled customers

It's a fact of life that unhappy customers know clicking your ads costs you money. We'll stop them automatically.

Malicious Publishers ad fraud

Malicious publishers

Ensure display campaigns attract clean, quality traffic by identifying malicious publishers & websites.