How PPC Protect Works
1. The Click
The click on the ad (search network, shopping or display) passes through our monitoring funnel in under 100ms – so fast that the user doesn’t even notice it.
2. Data Collection
When passing through the monitoring funnel we collect over 100 pieces of unique data, including IP address, device ID, resolution, user agent, location and more.
3. Data Analysis
We analyze and cross-reference this data in real time with our existing bank of fraudulent devices/activity, as well as using machine learning to identify new fraudulent activity not seen before.
4. The Algorithm
If our algorithm detects that the click was fraudulent, that device is blacklisted and can no longer see your ads.
5. The Blacklist
Blacklisted devices are blocked within Google AdWords by adding them to a blacklist via the AdWords API.
6. Avoid Limits
Our unique “Threat Level” detection technology means that AdWords 500 IP limit in the blacklist isn’t an issue – we ensure it’s always populated with the IPs most likely to commit fraud.
7. Continued Protection through Device ID
Even if the fraudulent attacker/device changes IP you are still protected thanks to our device ID tracking systems.
