Google Ads Budget Tips

Budget

PPC Protect’s Agencies Pricing Survey 2021

As an agency owner, it isn’t easy to value your time and expertise, as well as stay competitive when it comes to pricing. We all want to be chosen by clients for more than our prices, but it can’t be denied that cost will always play a part in a client’s decision. We surveyed 883 […]

Amber Dawson - June 17th, 2021

Budget

Understanding Tier 1, 2, & 3 Countries In Digital Advertising

When it comes to digital advertising, it should be no surprise to anyone that certain demographics are more valuable to advertisers than others. After all, who’s more likely to buy your product: someone with lots of money, or someone who’s broke? (Hopefully, you picked someone with lots of money!). Well, the same concept applies to […]

Sam Carr - October 29th, 2020

Budget

How Much Do Instagram Ads Cost In 2021?

Did you know that the average cost per click for Instagram ads is $0.75? Over the past several years, Instagram advertising has exploded thanks to the acquisition by Facebook back in 2012. The social network now offers a range of different advert types that has attracted millions of advertisers to the platform. If you’re planning […]

Sam Carr - October 27th, 2020

Budget

Understanding the Return on Ad Spend (ROAS) Metric

Return on ad spend is one of the most important metrics when it comes to paid advertising. Discover everything you need to know about the metric here.

Neil Andrew - January 19th, 2019