PPC Protect is proud to be leading the way in the marketing security & data integrity space with the world’s first Protective Analytics platform.
Protective Analytics brings you the same reliable protection you know us for, now across every ad platform, plus unparalleled insights into and protection of your acquisition analytics data.
In a nutshell: we’re giving advertisers more protection, more control, and more insights into where their acquisition spend is going. Combining data analytics and cybersecurity, it’s the most ambitious crossover event since pineapple was first added to pizza… Excited yet?
Every Click On Every Platform
By combining cybersecurity with data analytics, our technology has the power to perform sophisticated, real-time clickstream analysis and protect acquisition investments from the threat of fraudulent, non-human, and other invalid click activity.
The PPC Protect platform now covers:
- Microsoft Ads
- Tik Tok
- Any custom integration required
- And many more!
We’ll look after every click on every platform and give you full transparency into every data point.
With the increase in speed at which businesses are moving online, the risks posed by click fraud are more significant than ever. Losses for businesses worldwide are expected to exceed $50bn by 2023. We think businesses should have a right to protect themselves against this.
What Proactive Protection Gives You
If you detect and block an invalid click on your Google Ads, you can now block it from your Facebook, Twitter, and Reddit ads too – before the invalid user even sees them. This is because we collect all your first-party data in one secure, privacy-compliant data lake and then use it to inform your acquisition channels.
So, you can be safe in the knowledge that bad traffic can’t retarget you on any other platform nor harm your current or future campaigns.
By proactively protecting your ads, you can improve the overall health of your marketing campaigns exponentially. Your acquisition ROI will improve by focusing on clean data, your clean data will send the right signals to automated campaigns, and you can create, test and deploy new campaigns with confidence.
Most marketers don’t realize the extent to which non-human traffic has infiltrated their acquisition channels and is draining their budget. By analyzing traffic behavior across all acquisition networks, we can now leverage this cross-platform data to extend protection across any medium. It’s a significant and unique capability of our technology.