The 5 Biggest Differences Between The Old Platform And New

Amber Dawson | November 24th, 2021

A lot has changed recently at PPC Protect as we’ve expanded our protection across all ad platforms. By doing this, we’ve not only multiplied advertisers’ protection exponentially but created a wealth of potential as to what you can do with all this new data. 

Here are the biggest changes you will notice on our platform. 

We Now Protect You On Every Platform

Our platform now takes care of every click on every ad on every platform. Previously, our protection only took care of your Google Ads, but now you can enjoy full invalid click prevention across all of your PPC campaigns.

Here are just some of the platforms we can protect you on:

  • Google
  • Microsoft Ads
  • Facebook
  • LinkedIn 
  • Twitter
  • Instagram
  • YouTube
  • Tik Tok
  • Quora
  • Snapchat
  • Pinterest
  • Outbrain
  • Baidu
  • Adroll
  • Naver
  • Yandex
  • Yahoo
  • And many more!

We can also provide you with any custom integration you require, just let the team know what you need, and we’ll get to work. 

Detect On One, Exclude On All

You don’t have to wait for invalid traffic to target you directly on a platform to block it. With our new proactive exclusion technology, if we detect illegitimate clicks on one platform, we’ll automatically block it from your other campaigns too, whatever platform they’re on.

For example, if we detect invalid users on Facebook, we’ll exclude them from your Google, Twitter, and Reddit ads too. This gives you added peace of mind that bad traffic can’t retarget you on any other platform nor harm your current or future campaigns. 

By ensuring you’re working with clean data across all platforms, you can improve the overall health of your marketing campaigns. Without invalid clicks skewing your metrics, your automated campaigns will receive the right signals, your acquisition quality will increase while your CPA will reduce, and you’ll be focusing on genuine clicks and real customers at all times.

View All Your Data At Once

Now that your protection has been expanded to all networks, our dashboard brings together all your ad traffic data and provides you with a holistic view of what’s going on.

This enables you to understand how your ad campaigns compare against one another, as well as work together, and which are experiencing higher levels of invalid traffic. This can then inform your strategic decision-making and enable you to identify which platforms work best for your goals. 

See Your Revenue Uplift

It’s easy to understand the impact of excluding invalid traffic on your revenue and ROAS as all the data is laid out for you to see. 

Inside your dashboard, you will find your Budget Efficiency Improvement score and your Traffic Quality Improvement score. These figures highlight exactly how blocking illegitimate clicks is affecting your ad traffic quality and ROI. 

Start Forward Saving

Based on your past performance, you can also discover how much ad budget you’re set to save over the next 12 months. This neat feature helps you forecast for the future and review exactly how invalid click protection is benefiting your bottom line. 

Ready To See The Full Power Of Protection Analytics?

Let us show you how cross-platform ad protection can give you not only more protection against invalid traffic, but more data, transparency, and insights too. 

Why not book a quick chat with one of our experts? It’s the fastest way to get direct answers to the questions specific to your business, and you could be set up on a free Traffic Audit within minutes. 

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