In 2016 the internet security researchers WhiteOps published a report on a new ad fraud ring they had discovered dubbed “Methbot”. After carefully analysing the statistics and numbers, it was clear that this was the biggest ad fraud network ever discovered. With millions of estimated fraudulent profits a day, this fraud ring was the biggest […]

If you’ve been working with Google AdWords for long enough, then you’ve probably come across the term Google partner sites. This term is often misunderstood by marketers and leaves them scratching their heads. Are these sites officially related to Google? In which way are they partners? Should I become a partner? How does someone become […]

If you own a business, then you should know how important it is to have a solid marketing strategy. No matter if you’re a brand-new business or a well-established large enterprise, without advertising, there’s no way you’ll grow. Ever since the growth of the internet back in the early 2000’s, online advertising has become the […]

It’s no secret that Google AdWords is by far the largest PPC network out there. Not only is it used by large enterprises to drive traffic to their websites, but lots of local businesses use it as well. If you’ve never used PPC before, then you’re probably wondering “is Google AdWords worth it?”. To put […]

In the world of business, advertising and marketing plays a crucial part of a company’s success. You might have a great product or service, but without the ability to show it off to other people, you may as well not exist. Since the dawn of the internet, online advertising has changed the marketing industry forever. […]

Claiming to prevent click fraud is a bold claim, but here at PPC Protect, we’re always true to our word. To show you why we’re the industry leaders in click fraud prevention, we’re taking a look at what makes PPC Protect stand out from our competitors. If you’ve ever wondered how PPC Protect works and […]

Digital ad fraud is an increasingly significant problem that is continually growing year on year. With advertisers willing to spend billions on adverts every single year, this has attracted a large number of fraudsters. We’re not just talking about a few people clicking on other people’s ads; we’re talking about huge ad fraud rings which […]

If you’ve been the victim of click fraud, then you’ve probably been left feeling cheated and defrauded. With so much money being wasted, it’s normal for a business to try and recoup their losses, especially when they were lost under shady circumstances. Maybe you’ve thought about taking legal action against ad networks or alleged fraudsters. […]

If you own a business and have a website, then the chances are you’ve used (or thought about using) paid advertising. Whether it was paying to display your banner on another website or diving into the world of pay per click advertising, online advertising is becoming increasingly popular. So popular in fact, that online advertising […]

If you’re new to the world of pay per click marketing, then the terminology used can often be confusing. With so many industry terms, brand names, and rebrands, understanding what everything means can be complicated. A common problem in the pay per click industry is knowing the difference between AdWords vs AdSense. Both services are […]

Creating an amazing PPC campaign can be a long and hard task no matter how many times you’ve done it before. From the initial keyword research to the landing page creation and ongoing keyword optimisation, creating a successful campaign can be very time-consuming. Luckily, over the past few years, there have been many impressive PPC […]