PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
Introducing PPC Protect v3.1 – The Thor Update
The Thor update takes PPC Protect’s powerful click fraud prevention technologies and applies them to all invalid traffic types across your Google Ads, SA360 & DV360 accounts.
That means that by default you’re not only blocking click fraud, you’re now also blocking all other forms of invalid traffic – automatically!
Sam Carr - December 3rd, 2020
A Simple Guide To Getting Started With International Paid Media
In today’s connected world, anyone can be a multinational, from a small start-up to a FTSE 100 behemoth. While tapping into different markets around the globe was once seen as reserved for those with huge cash flows and local offices on every continent, in the age of the internet, selling to international customers has become […]
Natalie McKenzie-Buksh - December 3rd, 2020
Data Study: Ecommerce Invalid Activity Data From Black Friday 2020
Black Friday is no longer a US specific phenomenon. Retailers in the UK, Brazil, Australia, Europe and the rest of the world are also increasingly cashing in.
However, that also means the fraudsters, botnets, click farms and other invalid ad activity is also starting to cash in.
For the first time ever, we’re able to share data showing the impact of invalid clicks on Black Friday Ecommerce campaigns.
Neil Andrew - December 2nd, 2020
Is the Google Display Network Worth It For Your PPC Campaigns?
If you’re running campaigns on the Google Display Network, be sure to check out our free Display Exclusions List here and automatically remove junk traffic! Pay per click advertising is an incredibly popular online marketing strategy that has grown to become the go-to place for many internet advertisers. Thanks to Google and its powerful Google […]
Neil Andrew - December 1st, 2020
7 Google Shopping Tips And Tricks to Improve Your Ads Today
As the most used search engine in the world, Google has incredibly high levels of traffic. Therefore, advertising on Google Shopping can be very fruitful, with ads appearing on the shopping tab, and the standard search results page. But how do you ensure your ads are the ones catching the eye of the consumer? In […]
Olga Wojas - November 26th, 2020
How Keyword Intent Can Help You Optimize Your PPC Budget
Having a website with massive traffic is an outstanding achievement. But what good does it do for your business if it falls short in terms of conversions and revenue? When it comes to implementing PPC campaigns, low budgets can be a problem for many businesses. However, there are still plenty of ways in which you […]
Martin Seeley - November 19th, 2020
Google Launches YouTube Audio Ads (Spotify Competitor?)
If you thought Google already had all the ad types you could ever need, then think again! Announced on 17th November 2020, Google has just released its latest ad type into beta. Known as Google audio ads, these ads are unlike anything Google has released before. In this article, we’ll be covering everything you need […]
Sam Carr - November 18th, 2020
Google Ads Tips
25 Best Online Marketing Tips And Tricks From The Pros
Digital Marketing Tips & Advice For 2021 Struggling with your digital marketing and need some help? We’ve asked 25 online marketing experts from digital marketing agencies and in-house teams to give us their top digital marketing tips from their digital marketing strategy. From content marketing to brand awareness tips, you’re sure to find plenty of […]
Sam Carr - November 12th, 2020