PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingJoe HarulowIncreasing CTR With PsychologyHack the human mind to boost CTR.Sam CarrMost Important PPC MetricsAny effective campaign must measure these.Neil AndrewPPC Protect v3 Is Here!See our biggest ever update.PPC TipsWhat Is Guerrilla Marketing? 7 Guerrilla Marketing Examples That Will Blow Your MindWhen was the last time you saw something funny or interesting, only to find out later that it was an ad? In a world where people hate the constant barrage of ads, advertisers are ditching the oversaturated means of traditional advertising for new unconventional methods.This trend has been on-going since the 1980s and has been […] Sam Carr - October 24th, 2019Google Ads TipsAdWords Keyword Match Types: Understanding The DifferencesIf you use AdWords then you should be aware of the different keyword match types, but how well do you know the differences? Learn all the differences here. Neil Andrew - October 16th, 2019NewsThe Top 8 Most Recent Controversial AdsImproving can often mean learning how NOT to do something, and these ads are perfect for that. They’ll leave you scratching your heads as to how they ever got green-lighted! Sam Carr - October 10th, 2019PPC TipsHow to Advertise on Google Using The Google Ads PlatformLooking to advertise on Google AdWords? Read our handy guide on best practice tips and how to get the most out of your AdWords campaigns. Neil Andrew - October 9th, 2019Ad FraudThe Biggest Online Ad Fraud Rings Discovered (So Far)Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here. Neil Andrew - October 6th, 2019PPC TipsSEO vs PPC: Which Is Better For Your Business?PPC and SEO go together like bagels and bacon, but which one is superior? Sam Carr - October 3rd, 2019GuidesGoogle Ads Certification Guide: How To Pass First TryIt’s no secret that Google Ads is the biggest of the PPC networks out there, with billions of clicks up for grabs every day, millions of businesses are taking advantage of Google’s paid ads. But learning how to use Google Ads is no easy task, and with thousands of dollars on the line, a simple […] Sam Carr - October 3rd, 2019Ad FraudTake Your PPC Skills To The Next Level With These AdWords BlogsYou can never learn enough about Adwords, but these blogs will definitely make you a master of the basics! Neil Andrew - October 2nd, 2019Google Ads TipsWhat Is A Good Click Through Rate (CTR) For Google Ad Campaigns?A common dilemma that many advertisers face is if they should use the Google display network or not. With various benefits and drawbacks, making the choice can often be confusing. So should you use the Google display network on your PPC campaigns? Find out everything you need to know here. Neil Andrew - September 24th, 2019Community6 Ways Of Building Consumer Trust In Online AdvertisingThere’s a good chance the next person that interacts with your business doesn’t trust you. And that makes building an audience increasingly difficult. Sorry if that’s bad news, but the data is pretty clear.While consumer trust is rebounding a little after historic lows, it remains low. Very low. Some Consumer Trust Statistics In the United […] John Severn - September 19th, 20191...8910...14
