PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
What Is Guerrilla Marketing? 7 Guerrilla Marketing Examples That Will Blow Your Mind
When was the last time you saw something funny or interesting, only to find out later that it was an ad? In a world where people hate the constant barrage of ads, advertisers are ditching the oversaturated means of traditional advertising for new unconventional methods.This trend has been on-going since the 1980s and has been […]
Sam Carr - October 24th, 2019
The Biggest Online Ad Fraud Rings Discovered (So Far)
Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here.
Neil Andrew - October 6th, 2019
Google Ads Certification Guide: How To Pass First Try
It’s no secret that Google Ads is the biggest of the PPC networks out there, with billions of clicks up for grabs every day, millions of businesses are taking advantage of Google’s paid ads. But learning how to use Google Ads is no easy task, and with thousands of dollars on the line, a simple […]
Sam Carr - October 3rd, 2019
Google Ads Tips
What Is A Good Click Through Rate (CTR) For Google Ad Campaigns?
A common dilemma that many advertisers face is if they should use the Google display network or not. With various benefits and drawbacks, making the choice can often be confusing. So should you use the Google display network on your PPC campaigns? Find out everything you need to know here.
Neil Andrew - September 24th, 2019
6 Ways Of Building Consumer Trust In Online Advertising
There’s a good chance the next person that interacts with your business doesn’t trust you. And that makes building an audience increasingly difficult. Sorry if that’s bad news, but the data is pretty clear.While consumer trust is rebounding a little after historic lows, it remains low. Very low. Some Consumer Trust Statistics In the United […]
John Severn - September 19th, 2019