PPC Protect Blog

PPC Tips

Why Cheap PPC Advertising Is Not All That It Seems

If you’ve ever tried PPC marketing, then you were probably lured in with the promise of cheap PPC advertising. Find out why it’s not all that it seems here.

Neil Andrew - November 17th, 2020

Google Ads Tips

25 Best Online Marketing Tips And Tricks From The Pros

Digital Marketing Tips & Advice For 2021 Struggling with your digital marketing and need some help? We’ve asked 25 online marketing experts from digital marketing agencies and in-house teams to give us their top digital marketing tips from their digital marketing strategy. From content marketing to brand awareness tips, you’re sure to find plenty of […]

Sam Carr - November 12th, 2020

Ad Fraud

The Biggest Online Ad Fraud Rings Discovered (So Far)

Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here.

Neil Andrew - November 10th, 2020

PPC Tips

10 Best PPC Forums For Learning & Paid Search Discussion

Where do you turn to when you have a PPC problem? Perhaps your ad account has been suspended, you can’t find the option to add a tracking template, or you need advice on your account structure. What do you do? Although there are already plenty of PPC blogs out there, the chances that they have […]

Sam Carr - November 5th, 2020

Guides

Getting Started With Google Ads Tracking Templates

No matter if you’re a newbie or veteran at PPC marketing, tracking your ad’s clicks is crucial when it comes to managing your ad campaigns. You might think Google Ad’s built-in GCLID tracking provides you with enough information to manage your campaigns, but you’d be wrong. For the professional PPC manager, getting as much information […]

Sam Carr - November 3rd, 2020

Budget

Understanding Tier 1, 2, & 3 Countries In Digital Advertising

When it comes to digital advertising, it should be no surprise to anyone that certain demographics are more valuable to advertisers than others. After all, who’s more likely to buy your product: someone with lots of money, or someone who’s broke? (Hopefully, you picked someone with lots of money!). Well, the same concept applies to […]

Sam Carr - October 29th, 2020

Budget

How Much Do Instagram Ads Cost In 2021?

Did you know that the average cost per click for Instagram ads is $0.75? Over the past several years, Instagram advertising has exploded thanks to the acquisition by Facebook back in 2012. The social network now offers a range of different advert types that has attracted millions of advertisers to the platform. If you’re planning […]

Sam Carr - October 27th, 2020

Google Ads Tips

9 Best PPC Blogs Every Paid Search Marketer Should Be Reading

As a PPC marketer, it’s your job to keep to date with the latest news and changes in the world of paid search. And with plenty of different PPC networks out there, these changes are becoming more and more frequent now. To help you keep up to date with the latest news and improve your […]

Sam Carr - October 22nd, 2020

Guides

Why Negative Keyword Lists Are Essential In Google Ads

Google Ads management can often be a complicated and confusing process that involves regularly checking every keyword to make sure you’re getting the best ROI. There are many ways to optimise and change campaigns, but one of the simplest solutions is often overlooked by many PPC managers. That simple solution is known as negative keywords […]

Sam Carr - October 20th, 2020

Community

9 Top Mental Health Tips To Stay Healthy While Working From Home

For the last few months, almost everyone has been working from home. It wasn’t a dream come true moment for many, but we did it, and all for a great cause. While most of us enjoyed working from home, for many, it was a very stressful time. The reason I’m mentioning the pandemic is that […]

Pallavi Kumari - October 13th, 2020