PPC Protect Blog

Google Ads Tips

How To Advertise On Google Maps [Google Map Ads Tutorial]

These days, Google Maps is the new Sat nav! Given that your customers are on Google Maps you want to be too. Buckle up and get ready to learn about this brilliant way to drive customers to your store.

Sam Carr - June 18th, 2020

Ad Fraud

Is Click Fraud Illegal Or Just Unethical?

Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you…

Neil Andrew - June 11th, 2020

PPC Tips

What Are Google Ad Grants? The Requirements & How To Apply

Running Google Ads can be incredibly expensive for any business. With so many competitors out there bidding for the same keyword, it can often put off many organizations from running ads due to the high costs. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t […]

Sam Carr - June 4th, 2020

Community

12 PPC Formulas For Google Sheets Not In Microsoft Excel

PPC marketers spend a lot of time in spreadsheets analysing data and creating various reports. Often this is done using Microsoft Excel. When Google Sheets first launched in 2006, while being free, it was very basic and lacked a lot of the functionality that Microsoft Excel had. However, Google has continued to improve Google Sheets […]

Rashed Khan - May 28th, 2020

PPC Tips

What Is PPC Advertising? Understanding The Basics

If you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […]

Sam Carr - May 21st, 2020

Ad Fraud

How To Choose A Click Fraud Detection Software Provider In 2020

If you’ve done a Google search for click fraud recently, then you’ve probably noticed the many different companies out there. With click fraud being a growing problem over the past few years, many new providers and solutions are continuing to pop up, all claiming to offer the best protection and the lowest price. But with […]

Sam Carr - May 19th, 2020

Community

Using Dynamic Location Insertion To Save Time & Improve Ad Relevancy

In this post, I want to share with you a cool Google Ads trick that will save you lots of time, and boost engagement on all of your ads. No matter your PPC experience, this may just give you that little edge over your competitor that you’ve been desperately searching for. I will be showing […]

Niels Moltmaker - May 14th, 2020

Google Ads Tips

100 PPC Terms & Acronyms Every Marketer Should Know

With Google and other PPC networks continually updating and evolving their platforms, even professional PPC managers can be confused by some of the new terms they introduce. To help you get a good understanding of the various PPC terms out there, we’ve put together a detailed guide of over 100 common terms and acronyms. From […]

Sam Carr - May 7th, 2020

Community

How Automated Product Feed Management Saves PPC Managers Time

If you sell products online, somewhere along the line you can be certain that product feeds are going to be involved. There is a choice for those digital marketers and PPC managers dealing with product feeds for different ecommerce channels like Google Shopping or Facebook: Either manage product feeds manually Use product feed automation Let’s […]

Ben Culpin - April 30th, 2020

News

Google Introduces Call Ads With Website Links

Google have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads!

Neil Andrew - April 24th, 2020