PPC Protect Blog

News

The Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing In

There’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […]

Sam Carr - March 16th, 2021

Community

7 Tips to Mastering Google Display Network Targeting

The Google Display Network is probably the most powerful and accessible marketing platform available today. Adverts placed on the Google Display Network reach up to 90% of internet users. Considering there are well over three billion users worldwide, that’s quite a market! The Google Display Network (GDN) is a network of websites that partner with […]

Victorio Duran III - March 11th, 2021

Guides

What Is a Click Farm? The Quick Way to Thousands of Likes

Click farms are currently the biggest problem on social media. With countless businesses using click farms to go viral and push their agenda, many are now wondering: what is a click farm? Have you ever stopped to think about how many likes on an article are real or bots? Probably not. But why should you […]

Sam Carr - March 10th, 2021

Ad Fraud

What Percentage of Online Users Are Robots?

Who runs the internet, humans or robots? Discover what percentage of internet users are robots and how these bots could be destroying your PPC ad campaigns.

Neil Andrew - March 9th, 2021

PPC Tips

What Is A PPC Consultant? And How To Become One In 2021!

With the digital marketing industry growing every year and pay-per-click in high demand, it’s a perfect time to become a PPC consultant. It’s one of the most sought-after roles in the world of digital marketing, as businesses need expertly crafted marketing campaigns to sell their products and services. In 2017, over seven million advertisers invested […]

Sam Carr - March 4th, 2021

Google Ads Tips

103 Paid Search Terms & Acronyms Every Marketer Should Know

With Google and other PPC networks continually updating and evolving their platforms, even professional PPC managers can be confused by some of the new terms they introduce. To help you get a good understanding of the various PPC terms out there, we’ve put together a detailed guide of over 100 common terms and acronyms. From […]

Sam Carr - March 2nd, 2021

Guides

How To Claim Your Free Google Ads Promo Code

If you’re new to the world of Google PPC ads, you’ll know there’s a lot to get to grips with. But who says you can’t earn while you learn? While you’re learning the ropes, there are some nice surprises along the way. Such as free Google Ads credit from Google Ads vouchers you can claim! […]

Sam Carr - February 25th, 2021

News

PPC Protect’s Great Big Brand Campaign Study 2021

Branded PPC campaigns, you either hate them or you love them. Some advertisers rage at the sight of seeing their competitors running ads on their brand name, while others revel in the competition. But for many advertisers, branded PPC campaigns are an essential part of any PPC strategy and are crucial to gaining market share […]

Sam Carr - February 23rd, 2021

Guides

B2B vs B2C Differences Every Marketer Should Understand

Business marketing is either business-to-business (B2B) or business-to-consumer (B2C). They might sound similar, but both use different strategies to turn leads into conversions. Whatever you’re selling, it’s essential to understand the market you’re targeting, and that you use the latest online marketing tactics to gain regular customers. So how do you sell effectively in this […]

Sam Carr - February 18th, 2021

Google Ads Tips

The Most Important PPC Metrics For Any PPC Campaign In 2021

Without some vital information, the success of your PPC campaign might as well be down to the roll of a dice. Fortunately, utilising the correct PPC Metrics is easier than you might think.

Sam Carr - February 17th, 2021