PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
4 Reasons to Automate Your Google Ads Budget Monitoring
Regardless if you work in-house for a brand or one of the many PPC agencies out there, your job as a PPC advertiser is to spend your advertising budget as wisely as possible to achieve your performance goals. But as anyone managing tens, hundreds, or thousands of ad campaigns in Google Ads knows, this is […]
Nicole Mears - December 10th, 2020
Google Ads Tips
What Is Native Advertising And Is It Better Than Google Ads?
Online advertising takes many forms, from pay per click ads to pop-ups ads, new advertising methods are being developed all the time. 20 years ago, pop up ads were the latest trend, giving advertisers a new and affordable way to get their message in front of consumers. Although those days are long gone – pop […]
Sam Carr - December 8th, 2020
Introducing PPC Protect v3.1 – The Thor Update
The Thor update takes PPC Protect’s powerful click fraud prevention technologies and applies them to all invalid traffic types across your Google Ads, SA360 & DV360 accounts.
That means that by default you’re not only blocking click fraud, you’re now also blocking all other forms of invalid traffic – automatically!
Sam Carr - December 3rd, 2020
A Simple Guide To Getting Started With International Paid Media
In today’s connected world, anyone can be a multinational, from a small start-up to a FTSE 100 behemoth. While tapping into different markets around the globe was once seen as reserved for those with huge cash flows and local offices on every continent, in the age of the internet, selling to international customers has become […]
Natalie McKenzie-Buksh - December 3rd, 2020
Data Study: Ecommerce Invalid Activity Data From Black Friday 2020
Black Friday is no longer a US specific phenomenon. Retailers in the UK, Brazil, Australia, Europe and the rest of the world are also increasingly cashing in.
However, that also means the fraudsters, botnets, click farms and other invalid ad activity is also starting to cash in.
For the first time ever, we’re able to share data showing the impact of invalid clicks on Black Friday Ecommerce campaigns.
Neil Andrew - December 2nd, 2020
Is the Google Display Network Worth It For Your PPC Campaigns?
If you’re running campaigns on the Google Display Network, be sure to check out our free Display Exclusions List here and automatically remove junk traffic! Pay per click advertising is an incredibly popular online marketing strategy that has grown to become the go-to place for many internet advertisers. Thanks to Google and its powerful Google […]
Neil Andrew - December 1st, 2020
7 Google Shopping Tips And Tricks to Improve Your Ads Today
As the most used search engine in the world, Google has incredibly high levels of traffic. Therefore, advertising on Google Shopping can be very fruitful, with ads appearing on the shopping tab, and the standard search results page. But how do you ensure your ads are the ones catching the eye of the consumer? In […]
Olga Wojas - November 26th, 2020
How Keyword Intent Can Help You Optimize Your PPC Budget
Having a website with massive traffic is an outstanding achievement. But what good does it do for your business if it falls short in terms of conversions and revenue? When it comes to implementing PPC campaigns, low budgets can be a problem for many businesses. However, there are still plenty of ways in which you […]
Martin Seeley - November 19th, 2020
Google Launches YouTube Audio Ads (Spotify Competitor?)
If you thought Google already had all the ad types you could ever need, then think again! Announced on 17th November 2020, Google has just released its latest ad type into beta. Known as Google audio ads, these ads are unlike anything Google has released before. In this article, we’ll be covering everything you need […]
Sam Carr - November 18th, 2020