PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingJoe HarulowIncreasing CTR With PsychologyHack the human mind to boost CTR.Sam CarrMost Important PPC MetricsAny effective campaign must measure these.Neil AndrewPPC Protect v3 Is Here!See our biggest ever update.Google Ads Tips100 PPC Terms & Acronyms Every Marketer Should KnowWith Google and other PPC networks continually updating and evolving their platforms, even professional PPC managers can be confused by some of the new terms they introduce. To help you get a good understanding of the various PPC terms out there, we’ve put together a detailed guide of over 100 common terms and acronyms. From […] Sam Carr - May 7th, 2020CommunityHow Automated Product Feed Management Saves PPC Managers TimeIf you sell products online, somewhere along the line you can be certain that product feeds are going to be involved. There is a choice for those digital marketers and PPC managers dealing with product feeds for different ecommerce channels like Google Shopping or Facebook: Either manage product feeds manually Use product feed automation Let’s […] Ben Culpin - April 30th, 2020NewsGoogle Introduces Call Ads With Website LinksGoogle have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads! Neil Andrew - April 24th, 2020NewsGoogle Announces All Ads Users Must Verify Their IdentityGoogle has today announced that all advertisers on their platform will be required to verify their identity. The move follows similar requirements for political advertisers that were announced back in 2018. Neil Andrew - April 23rd, 2020PPC TipsThe Beginner’s Guide to Conversion Rate Optimization (CRO) In 2020We could crow over CRO for hours, and if you’re not using it already it’s time to start. Neil Andrew - April 23rd, 2020Guides10 Website Overlay Examples to Boost Conversions & Increase SalesMake marketing easier with SCIENCE. Alex Winston - April 16th, 2020NewsHow Many Ads Do We See A Day In 2020?In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this, subscribe now! But just how many adverts do we see in a given day? Is it in the hundreds? Thousands? Or more? The answer is A LOT, and the figures will have you questioning how the human brain can […] Sam Carr - April 9th, 2020Google Ads Tips8 WordPress Landing Page Plugins to Increase Your LeadsWant to create high converting landing pages with ease? Discover the best WordPress landing page plugins in 2018 to boost your conversion rates and triple your leads here. Neil Andrew - April 9th, 2020PPC TipsThe 10 Best Pay Per Click Affiliate Programs For 2020Just like any other online market, the pay per click industry is full of affiliate programs, some of which can be incredibly lucrative. With countless pay per click services out there, businesses are always looking for help from experienced marketers and influencers to promote their offerings. No matter if you’re an existing experienced affiliate or […] Sam Carr - April 2nd, 2020PPC TipsThe Best PPC Reporting Tools For AgenciesWhen it comes to PPC management, every manager hates the dreaded end of the month. Time-consuming and frustrating, many PPC managers spend hours creating their own custom reports in Google Analytics and Data Studio only for them to break every month. If only there was an easier way! Thankfully, it turns out there are plenty […] Sam Carr - March 26th, 20201...345...14
