PPC Protect Blog

News

Did Google’s Project Bernanke Cost Advertisers Millions?

Over the past several years, Google has been caught up in plenty of high-profile legal cases with different countries around the world. And yet again, it seems Google has been caught in more legal trouble with the latest accusations of them running an insider trading program on their own ad platform. Since 2010, Google has […]

Sam Carr - April 13th, 2021

News

Why Google Banning 3rd Party Cookies Will Change Advertising Forever

In January 2020, Google made a huge announcement that it’s banning third-party cookies in its Chrome browser. And that’s set to happen in 2021.  The search engine giant joins other big names in tech, including Apple and its browser Safari, to move away from the infamous tracking technology. Online privacy is an increasing concern for […]

Sam Carr - April 12th, 2021

Ad Fraud

What Is Ad Stacking? The Dangers Of Hidden Ads

Do you often see low click through rates on your display ads? Well, you could be the victim of ad stacking! Display ads are one of the most used digtial campaigns online. With strategic planning, you can reach thousands of prospects with well-timed ads that are visually eye-catching. But there’s a problem, and it’s in […]

Sam Carr - April 8th, 2021

Guides

Every Google Bidding Strategy Explained 2021

A major part of PPC is getting the most out of your ad budget. Of course, this is much easier said than done. In fact, it’s common for many SMEs to throw a lot of money at their keywords and then hope for the best. However, paid search ad networks do offer plenty of options […]

Sam Carr - April 1st, 2021

PPC Tips

The Best Paid Search Reporting Tools For Agencies

When it comes to PPC management, every manager hates the dreaded end of the month. Time-consuming and frustrating, many PPC managers spend hours creating their own custom PPC performance report in Google Analytics and Data Studio only for them to break every month. If only there was an easier way! Thankfully, it turns out there […]

Sam Carr - March 30th, 2021

News

PPC Protect’s Digital Marketing Salaries Survey 2021

Salaries are a crucial part of long-term business success. The right income keeps employees happy and productive while also helping improve staff retention rates. And digital marketing is no different, which is why we wanted transparency on salaries across the industry. So, we went straight to the source and asked digital marketing professionals for honest […]

Sam Carr - March 24th, 2021

Guides

20 Best Digital Marketing Books 2021

Don’t have time to read? Some of these books offer free audio versions, so you can listen while doing the dishes or on your way to work!

Sam Carr - March 24th, 2021

Ad Fraud

6 Click Fraud Myths You Need To Stop Believing In 2021

Click fraud. No matter if you’re a PPC marketer or head of marketing, you’ve probably heard of the term mentioned by now. Whether it was on the news or a blog, everyone has their opinion on the matter. With some people calling it the biggest threat to digital marketing while others tell you not to […]

Neil Andrew - March 23rd, 2021

Ad Fraud

How To Claim A Google Ads Refund For Your Ads

How To Get A Google Ads Refund: Don’t have time to read the whole guide? No problem, just click here to access the official Google Ads Refund Form and see what you need to fill out. Want to increase your chances of successful refund requests? We’re here to do just that. Get 9x More Spend […]

Sam Carr - March 18th, 2021

Google Ads Tips

10 Best Google Ad Examples You Need to Study Right Now

To get the most out of your PPC AdWords campaign, you need the best call to action headline for your ads. Why spend hours trying to reinvent the wheel? Here are 10 incredible Google ad examples that you can study to turbocharge your own ads and boost your conversions. Discover these excellent ad examples here.

Neil Andrew - March 17th, 2021