PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
The History of PPC
Pay per click is one of the most powerful and popular advertising methods currently available in digital marketing. In 2016 alone, $79.38 billion of Google’s revenue came from its pay per click advertising service Google Adwords. With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how […]
Sam Carr - February 20th, 2020
Google Ads Tips
10 Amazing Google Ad Examples To Inspire You
To get the most out of your PPC AdWords campaign, you need the best call to action headline for your ads. Why spend hours trying to reinvent the wheel? Here are 10 incredible Google ad examples that you can study to turbocharge your own ads and boost your conversions. Discover these excellent ad examples here.
Neil Andrew - February 17th, 2020
Google Ads Partners Program Requirements Are Changing
Launched in 2013, Google’s partner program is often seen as a “must-have” for any SEO or PPC marketing agency. Not only does the partner program require agencies to pass certain exams to prove that they know what they’re doing, but they also have to spend a certain amount on Google Ads every month. This partner […]
Sam Carr - February 17th, 2020
The Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing In
There’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […]
Sam Carr - January 30th, 2020
What Is Bot Traffic?
Bot traffic is any non-human traffic that visits a website. The term bot traffic is usually viewed as being negative, but it ultimately depends on what the bot is trying to achieve. With so much misunderstood about bot traffic, we’re taking a look at the different bots involved and what it means for your website. […]
Sam Carr - January 16th, 2020
Meme Marketing – The Future of Social Media Marketing?
Meme marketing is one of the most powerful social media marketing strategies out there today. With social media continually on the rise, meme marketing has transformed hundreds of brands social media market strategies. No matter what social media you use, you can’t escape the millions of memes that are posted daily. Known for their funny […]
Sam Carr - January 14th, 2020