PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingNeil AndrewInspirational Google Ad ExamplesLearn from the bestSam CarrWhat Is Bot Traffic?Just how much of this web traffic is actually real?Neil AndrewThe Rise Of Spotify Streaming FarmsHow Fraudsters Are Cashing InPPC TipsThe History of PPCPay per click is one of the most powerful and popular advertising methods currently available in digital marketing. In 2016 alone, $79.38 billion of Google’s revenue came from its pay per click advertising service Google Adwords. With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how […] Sam Carr - February 20th, 2020Google Ads Tips10 Amazing Google Ad Examples To Inspire YouTo get the most out of your PPC AdWords campaign, you need the best call to action headline for your ads. Why spend hours trying to reinvent the wheel? Here are 10 incredible Google ad examples that you can study to turbocharge your own ads and boost your conversions. Discover these excellent ad examples here. Neil Andrew - February 17th, 2020NewsGoogle Ads Partners Program Requirements Are ChangingLaunched in 2013, Google’s partner program is often seen as a “must-have” for any SEO or PPC marketing agency. Not only does the partner program require agencies to pass certain exams to prove that they know what they’re doing, but they also have to spend a certain amount on Google Ads every month. This partner […] Sam Carr - February 17th, 2020NewsThe Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing InThere’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […] Sam Carr - January 30th, 2020Google Ads TipsGoogle AdWords vs Google AdWords ExpressBoth Google AdWords and Google AdWords Express have their advantages, but which is better? Sam Carr - January 23rd, 2020Ad FraudWhat Is Bot Traffic?Bot traffic is any non-human traffic that visits a website. The term bot traffic is usually viewed as being negative, but it ultimately depends on what the bot is trying to achieve. With so much misunderstood about bot traffic, we’re taking a look at the different bots involved and what it means for your website. […] Sam Carr - January 16th, 2020PPC TipsMeme Marketing – The Future of Social Media Marketing?Meme marketing is one of the most powerful social media marketing strategies out there today. With social media continually on the rise, meme marketing has transformed hundreds of brands social media market strategies. No matter what social media you use, you can’t escape the millions of memes that are posted daily. Known for their funny […] Sam Carr - January 14th, 2020PPC TipsWhy Cheap PPC Advertising Is Not All That It SeemsIf you’ve ever tried PPC marketing, then you were probably lured in with the promise of cheap PPC advertising. Find out why it’s not all that it seems here. Neil Andrew - January 9th, 2020Ad FraudHow To Stop Competitors Clicking Your AdsYou might think that your competitors are wasting their time by clicking your ads, but assuming you pay £2 or so per click, it won’t take much for them to burn through your budget. Neil Andrew - January 9th, 2020Google Ads TipsAdNauseam Extension: Friend or Foe For Advertisers?It’s not just cranky competitors that click your ads, find out how to beat the double-edged sword that is Adnauseam! Sam Carr - January 3rd, 20201...345...12
