PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
What Is Click Fraud? A Complete Guide To Understanding Ad Fraud In 2021
Click fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓
Neil Andrew - December 31st, 2020
Google Ads Tips
60,000+ Websites, Apps & Channels To Exclude on GDN Campaigns (Updated 2021)
In a hurry? You can access our exclusions list here and upload it to your Google Ads campaigns with one click. For many advertisers, the Google display network can be a bit like the wild wild west. With so many websites out there it’s almost impossible to manually review which ones your ads should appear […]
Sam Carr - December 28th, 2020
Google Ads Tips
The Ultimate Guide to Digital Advertising In 2021
Digital advertising has the potential to get your ads in front of thousands of people, and for a fraction of the cost of a billboard! This only works if you know what you’re doing though, fortunately we can give you a hand with that!
Sam Carr - December 24th, 2020
How To Use Google Keyword Planner 2021 [Top Tricks & Tips]
You want to get the most out of Google’s Keyword Planner, we’re taking a deep dive into how it works, and it’s most useful features. It doesn’t matter if you’ve never used Google Keyword Planner before – we’ve got you covered!
Sam Carr - December 17th, 2020
Best Practice Guide To Allocating PPC Spend On Google Ads
When it comes to starting a paid search campaign on Google; where do you start and how much is the right amount to spend? Particularly when the median wasted ad spend for an individual account on Google is 75.80%. With Google’s various ad platforms, all serving different purposes, it can be even more difficult to […]
Rebekah Waller - December 15th, 2020
How Agencies Are Scaling During COVID [Webinar Summary]
In November we had our first webinar with NO-BS Marketplace about how agencies are scaling during COVID. For those that managed to attend, thanks for joining us, we hope you managed to get lots of value and insights from the webinar. For those who couldn’t make it, today’s your lucky day! Just like we promised […]
Sam Carr - December 15th, 2020