PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingJoe HarulowIncreasing CTR With PsychologyHack the human mind to boost CTR.Sam CarrMost Important PPC MetricsAny effective campaign must measure these.Neil AndrewPPC Protect v3 Is Here!See our biggest ever update.GuidesHow To Use Google Keyword Planner 2020 [Top Tricks & Tips]You want to get the most out of Google’s Keyword Planner, we’re taking a deep dive into how it works, and it’s most useful features. It doesn’t matter if you’ve never used Google Keyword Planner before – we’ve got you covered! Sam Carr - July 9th, 2020NewsIs GoogleBot & “John Smith” Killing Your Abandoned Cart Metric?Who is the mysterious person adding hundreds of items to people’s carts, and why do people see that as a problem? Find out here! Sam Carr - July 2nd, 2020Ad FraudDrainerBot: The Mobile Ad Fraud Operation Stealing Your DataIs your phone feeling a little hotter than it should? Well, a bot may be behind it. Sam Carr - June 25th, 2020Google Ads TipsHow To Advertise On Google Maps [Google Map Ads Tutorial]These days, Google Maps is the new Sat nav! Given that your customers are on Google Maps you want to be too. Buckle up and get ready to learn about this brilliant way to drive customers to your store. Sam Carr - June 18th, 2020Ad FraudIs Click Fraud Illegal Or Just Unethical?Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you… Neil Andrew - June 11th, 2020PPC TipsWhat Are Google Ad Grants? The Requirements & How To ApplyRunning Google Ads can be incredibly expensive for any business. With so many competitors out there bidding for the same keyword, it can often put off many organizations from running ads due to the high costs. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t […] Sam Carr - June 4th, 2020Community12 PPC Formulas For Google Sheets Not In Microsoft ExcelPPC marketers spend a lot of time in spreadsheets analysing data and creating various reports. Often this is done using Microsoft Excel. When Google Sheets first launched in 2006, while being free, it was very basic and lacked a lot of the functionality that Microsoft Excel had. However, Google has continued to improve Google Sheets […] Rashed Khan - May 28th, 2020PPC TipsWhat Is PPC Advertising? Understanding The BasicsIf you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […] Sam Carr - May 21st, 2020Ad FraudHow To Choose A Click Fraud Detection Software Provider In 2020If you’ve done a Google search for click fraud recently, then you’ve probably noticed the many different companies out there. With click fraud being a growing problem over the past few years, many new providers and solutions are continuing to pop up, all claiming to offer the best protection and the lowest price. But with […] Sam Carr - May 19th, 2020CommunityUsing Dynamic Location Insertion To Save Time & Improve Ad RelevancyIn this post, I want to share with you a cool Google Ads trick that will save you lots of time, and boost engagement on all of your ads. No matter your PPC experience, this may just give you that little edge over your competitor that you’ve been desperately searching for. I will be showing […] Niels Moltmaker - May 14th, 20201...234...14
