PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
What We Learned From The Google Marketing Livestream 2021
Our Digital Marketing Manager, Matthew Erskine, unpicks the two main themes of Google’s Marketing Livestream – automation and privacy – and asks the questions on everyone’s lips: what do they mean for the future of marketing, and what we can do to get ahead of the game? If you’re looking for a full roundup of […]
Amber Dawson - June 10th, 2021
Is Google Doing Enough To Stop Invalid Clicks?
The most common objection we hear regarding invalid traffic protection is that Google already takes care of it. We also hear “I don’t have an invalid click problem” a lot too – but there’s a quick and easy way to see if this is the case. Today, we’re focusing on what Google actually does in […]
Amber Dawson - June 2nd, 2021
Using Dynamic Location Insertion To Save Time & Improve Ad Relevancy
In this post, I want to share with you a cool Google Ads trick that will save you lots of time, and boost engagement on all of your ads. No matter your PPC experience, this may just give you that little edge over your competitor that you’ve been desperately searching for. I will be showing […]
Niels Moltmaker - June 1st, 2021
Google Marketing Livestream May 27th 2021 Highlights
Google is finally back with their annual Google Marketing Livestream. Just like in 2020, this year’s event is entirely virtual and streamed online for everyone to watch. At over 1 hour and 30 minutes, it can be a big chunk of your day to sit down and watch it. Luckily, we’ve rounded up all the […]
Sam Carr - May 27th, 2021
Football Sponsors Facing Heavy Ad Fraud Losses From Angry Fans
Many football clubs (soccer clubs for our American readers) are currently experiencing a range of cyber attacks targeting their ads and stores. Fresh off the backlash of clubs trying to join the European Super League (ESL) many fans are now staging a digital protest against club owners. In this article, we’ll be looking at why […]
Sam Carr - May 19th, 2021
How Do Botnets Make Money From Your Ads?
In the world of cybercrime, botnets can be very damaging to your ad campaigns. They can waste your ad budget, skew your marketing metrics, and frustrate your staff. They’re also responsible for highly damaging DDoS (Distributed Denial-of-Service) attacks, which can severely disrupt the flow of traffic to a server, service, or network. And the bad […]
Sam Carr - May 13th, 2021