PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
Facebook Advertising Fraud – The Next Big Problem?
As Facebook continues to grow, so does its potential for problems, one of which is the emergence of ad fraud. In fact, Facebook has even hired outside companies to monitor and fight fraud on its platform due to the growing issue. The problem of fraud not only means the content of the ads but extends […]
Andrew Swindlehurst - November 7th, 2019
What Is Click Spam? How Fraudsters Can Click Your Ads Without Leaving A Trace
Digital ad fraud currently costs advertisers billions of dollars a year, and it doesn’t look like it’s decreasing any time soon. With fraudsters always creating new methods to steal money from advertisers, it’s crucial you keep up to date with the latest scams. In recent years, mobile ads have really taken off thanks to the […]
Sam Carr - October 31st, 2019
Google Ads Tips
What Is A Good Click Through Rate (CTR) For Google Ad Campaigns?
A common dilemma that many advertisers face is if they should use the Google display network or not. With various benefits and drawbacks, making the choice can often be confusing. So should you use the Google display network on your PPC campaigns? Find out everything you need to know here.
Neil Andrew - September 24th, 2019
6 Ways Of Building Consumer Trust In Online Advertising
There’s a good chance the next person that interacts with your business doesn’t trust you. And that makes building an audience increasingly difficult. Sorry if that’s bad news, but the data is pretty clear.While consumer trust is rebounding a little after historic lows, it remains low. Very low. Some Consumer Trust Statistics In the United […]
John Severn - September 19th, 2019