PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingJoe HarulowIncreasing CTR With PsychologyHack the human mind to boost CTR.Sam CarrMost Important PPC MetricsAny effective campaign must measure these.Neil AndrewPPC Protect v3 Is Here!See our biggest ever update.Community7 Ways To Lower Your Costs In Your Google Ads CampaignsGetting the most out of your Google Ad spend is one of the most challenging parts of being a PPC manager. Discover these interesting 7 ways to save yourself a pile of cash! Dale Broadhead - February 7th, 2019Google Ads TipsWhat Is The Google Network?The Google Network has many different options and features to get to grips with, all of which can seem intimidating – that’s why we’re here to help alleviate your stress! Andrew Swindlehurst - January 25th, 2019BudgetUnderstanding the Return on Ad Spend (ROAS) MetricReturn on ad spend is one of the most important metrics when it comes to paid advertising. Discover everything you need to know about the metric here. Neil Andrew - January 19th, 2019PPC TipsHow to Become a PPC ExpertIf you want to become an expert at PPC then there are lots of skills you must master. From finding keywords to designing the landing page, master them here. Neil Andrew - January 3rd, 2019GuidesWill the Google Chrome Ad Blocker Update Ruin Your PPC Campaigns?Announced in mid-2017, the Google Chrome ad blocker update is finally live! But how will it affect your ad campaigns and should you be worried about losing views? Find out what type of ads the Chrome ad blocker is targeting and how to avoid falling victim to it here. Neil Andrew - February 15th, 20181...1415
