PPC Protect Blog

Ad Fraud

Does Click Fraud Detection Work? How AI Is Helping To Detect Fraudsters

More clicks might seem like more sales, but being unable to detect the fraudulent clicks costs companies millions!

Andrew Swindlehurst - November 7th, 2019

Ad Fraud

Facebook Advertising Fraud – The Next Big Problem?

As Facebook continues to grow, so does its potential for problems, one of which is the emergence of ad fraud. In fact, Facebook has even hired outside companies to monitor and fight fraud on its platform due to the growing issue. The problem of fraud not only means the content of the ads but extends […]

Andrew Swindlehurst - November 7th, 2019

Google Ads Tips

The Dangers of Granting Managerial Access To External Users

You wouldn’t give your credit card details out to just anyone – so why are people eagerly handing over managerial access?

Neil Andrew - November 1st, 2019

PPC Tips

What Is Click Spam? How Fraudsters Can Click Your Ads Without Leaving A Trace

Digital ad fraud currently costs advertisers billions of dollars a year, and it doesn’t look like it’s decreasing any time soon. With fraudsters always creating new methods to steal money from advertisers, it’s crucial you keep up to date with the latest scams. In recent years, mobile ads have really taken off thanks to the […]

Sam Carr - October 31st, 2019

Google Ads Tips

AdWords Keyword Match Types: Understanding The Differences

If you use AdWords then you should be aware of the different keyword match types, but how well do you know the differences? Learn all the differences here.

Neil Andrew - October 16th, 2019

PPC Tips

How to Advertise on Google Using The Google Ads Platform

Looking to advertise on Google AdWords? Read our handy guide on best practice tips and how to get the most out of your AdWords campaigns.

Neil Andrew - October 9th, 2019

PPC Tips

SEO vs PPC: Which Is Better For Your Business?

PPC and SEO go together like bagels and bacon, but which one is superior?

Sam Carr - October 3rd, 2019

Google Ads Tips

What Is A Good Click Through Rate (CTR) For Google Ad Campaigns?

A common dilemma that many advertisers face is if they should use the Google display network or not. With various benefits and drawbacks, making the choice can often be confusing. So should you use the Google display network on your PPC campaigns? Find out everything you need to know here.

Neil Andrew - September 24th, 2019

Community

6 Ways Of Building Consumer Trust In Online Advertising

There’s a good chance the next person that interacts with your business doesn’t trust you. And that makes building an audience increasingly difficult. Sorry if that’s bad news, but the data is pretty clear.While consumer trust is rebounding a little after historic lows, it remains low. Very low. Some Consumer Trust Statistics In the United […]

John Severn - September 19th, 2019

PPC Tips

7 Mesmerising Landing Page Examples You’ll Want to Steal

The best fresh ideas are amalgamations of old ones – and if you want your business to succeed, we advise you allow these landing pages to “inspire” your own.

Alex Winston - September 17th, 2019