PPC Protect Blog

Ad Fraud

Is Click Fraud Illegal Or Just Unethical?

Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you…

Neil Andrew - June 11th, 2020

PPC Tips

What Are Google Ad Grants? The Requirements & How To Apply

Running Google Ads can be incredibly expensive for any business. With so many competitors out there bidding for the same keyword, it can often put off many organizations from running ads due to the high costs. These high marketing expenses can also stop charities and nonprofit organizations from running Google ads as they simply can’t […]

Sam Carr - June 4th, 2020

PPC Tips

What Is Pay Per Click Advertising? Understanding The Basics

If you’re new to the world of paid advertising then it can seem very daunting at first. With so many techniques, strategies and jargon to learn, knowing where to start can be difficult. From not knowing what keywords to target or how to write ads, many people give up at the first hurdle. But little […]

Sam Carr - May 21st, 2020

Ad Fraud

How To Choose A Click Fraud Detection Software Provider In 2021

If you’ve done a Google search for click fraud recently, then you’ve probably noticed the many different companies out there. With click fraud being a growing problem over the past few years, many new providers and solutions are continuing to pop up, all claiming to offer the best protection and the lowest price. But with […]

Sam Carr - May 19th, 2020

Community

Using Dynamic Location Insertion To Save Time & Improve Ad Relevancy

In this post, I want to share with you a cool Google Ads trick that will save you lots of time, and boost engagement on all of your ads. No matter your PPC experience, this may just give you that little edge over your competitor that you’ve been desperately searching for. I will be showing […]

Niels Moltmaker - May 14th, 2020

Community

How Automated Product Feed Management Saves PPC Managers Time

If you sell products online, somewhere along the line you can be certain that product feeds are going to be involved. There is a choice for those digital marketers and PPC managers dealing with product feeds for different ecommerce channels like Google Shopping or Facebook: Either manage product feeds manually Use product feed automation Let’s […]

Ben Culpin - April 30th, 2020

News

Google Introduces Call Ads With Website Links

Google have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads!

Neil Andrew - April 24th, 2020

News

Google Announces All Ads Users Must Verify Their Identity

Google has today announced that all advertisers on their platform will be required to verify their identity. The move follows similar requirements for political advertisers that were announced back in 2018.

Neil Andrew - April 23rd, 2020

PPC Tips

The Beginner’s Guide to Conversion Rate Optimization (CRO) In 2021

We could crow over CRO for hours, and if you’re not using it already it’s time to start.

Neil Andrew - April 23rd, 2020

Guides

10 Website Overlay Examples to Boost Conversions & Increase Sales

Make marketing easier with SCIENCE.

Sam Carr - April 16th, 2020