PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
How Much Does YouTube Advertising Cost In 2021?
You might not know it, but advertising on YouTube today costs an average of $200 for every 1,000 views. And that’s just one of the many impressive YouTube statistics! Although that’s just a rough average based on various niches and industries, it should still give you a good idea of how much people are willing […]
Sam Carr - October 1st, 2020
Pinterest Ad Specs & Ad Sizes (Ad Dimensions Guide 2021)
If you’ve never advertised on Pinterest before, then you’re missing out on plenty of high-quality traffic. Unknown to many advertisers, Pinterest does, in fact, have its own advertising network that lets anyone get their products in front of millions. And with visually engaging content found all over Pinterest, creative ads can work wonders for particular […]
Sam Carr - September 22nd, 2020
Google Ads Tips
The Impact of Google Ads Hiding Search Terms Data (Case Study)
Google recently announced that they will be updating how advertisers can access their search terms, with the reports now showing only “terms that were searched by a significant number of users”. This is an important development for search and shopping advertisers on Google Ads, as search terms give a great insight into the relevancy of […]
Rory Young - September 17th, 2020
Google Ads Tips
The Importance of the Google Ads Change History Tool
It’s no secret that almost every successful pay per click campaign isn’t created on the first try. In order to create a successful PPC campaign, it requires a considerable amount of tweaking and testing before you start seeing positive results. Believe it or not, the Google Ads change history is one of the most important […]
Sam Carr - September 8th, 2020