PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingJoe HarulowIncreasing CTR With PsychologyHack the human mind to boost CTR.Sam CarrMost Important PPC MetricsAny effective campaign must measure these.Neil AndrewPPC Protect v3 Is Here!See our biggest ever update.Google Ads TipsMaking The Most Of AdWords Tracking TemplatesIf you want to become a master of PPC Marketing, you have to start tracking your ad’s clicks! Neil Andrew - July 27th, 2019Google Ads TipsWhat Is Google Remarketing And Why Is It So Powerful?If you want to improve your marketing ability, then you need to get good at remarketing. Sam Carr - July 25th, 2019Google Ads TipsWhat Is Google AdWords And How Does It Work?In order for a business to be relevant in 2018, online advertising is a must, and the best way to create quality content is through the wonderful tool that is Adwords! Andrew Swindlehurst - July 21st, 2019Ad FraudWhat Is Viewbotting: How Twitch Are Taking On The Ad FraudstersYou’d better “watch” out, because view botting is just as toxic as any other form of botting. Sam Carr - July 15th, 2019Ad FraudWhat Is Device Fingerprinting? Identifying Online Fraudsters In 2020Device Fingerprinting can be just as useful as physical fingerprinting – if you know how to use it! Neil Andrew - July 13th, 2019PPC Tips9 Must Listen To PPC PodcastsNo matter if you’re a beginner or expert in paid search, you should always be looking to keep up to date with the latest advancements and changes in the world of PPC. For many busy PPC managers and executives, finding and reading tens of paid search articles per week can be very time-consuming. Luckily, there […] Sam Carr - July 11th, 2019Ad FraudWhat Is PPC Impression Fraud? How Fraudsters Fool the MassesLearn more about the biggest PPC scams including fake adverts and identity fraud. Andrew Swindlehurst - July 9th, 2019Ad FraudClick Fraud Infographic: The Problem of Click FraudClick fraud costs businesses millions a year in advertising costs. Since all those figures can be confusing, we’ve made a click fraud infographic to help. Neil Andrew - June 29th, 2019Google Ads TipsInvalid Clicks In AdWords: Is Google Doing Enough?How much can you really rely on Google? The answer is; “Less than you think.” Neil Andrew - June 29th, 2019Google Ads TipsWhy Negative Keywords Are Essential In Google AdsWhen it comes to using AdWords, negative keywords are a great way to help save you money and stop irrelevant users from clicking your ads. Learn how here. Neil Andrew - June 27th, 20191...101112...14
