PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
Google Ads Certification Guide: How To Pass First Try
It’s no secret that Google Ads is the biggest of the PPC networks out there, with billions of clicks up for grabs every day, millions of businesses are taking advantage of Google’s paid ads. But learning how to use Google Ads is no easy task, and with thousands of dollars on the line, a simple […]
Sam Carr - October 3rd, 2019
Google Ads Tips
What Is A Good Click Through Rate (CTR) For Google Ad Campaigns?
A common dilemma that many advertisers face is if they should use the Google display network or not. With various benefits and drawbacks, making the choice can often be confusing. So should you use the Google display network on your PPC campaigns? Find out everything you need to know here.
Neil Andrew - September 24th, 2019
6 Ways Of Building Consumer Trust In Online Advertising
There’s a good chance the next person that interacts with your business doesn’t trust you. And that makes building an audience increasingly difficult. Sorry if that’s bad news, but the data is pretty clear.While consumer trust is rebounding a little after historic lows, it remains low. Very low. Some Consumer Trust Statistics In the United […]
John Severn - September 19th, 2019
The Top PPC Competitor Analysis Tools To Spy On Your Competition
Keeping a close eye on your competitors is one of the most important things in business. If your competitors are killing it with a new marketing strategy, then that’s something you should be aware of. Not only is this important information you can use in your own marketing strategies, but they’ve already spent a lot […]
Sam Carr - September 5th, 2019