PPC Protect Blog
Original research and innovative insights on the latest in click fraud.
The Biggest Online Ad Fraud Rings Discovered (So Far)
Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here.
Neil Andrew - November 10th, 2020
Getting Started With Google Ads Tracking Templates
No matter if you’re a newbie or veteran at PPC marketing, tracking your ad’s clicks is crucial when it comes to managing your ad campaigns. You might think Google Ad’s built-in GCLID tracking provides you with enough information to manage your campaigns, but you’d be wrong. For the professional PPC manager, getting as much information […]
Sam Carr - November 3rd, 2020
Understanding Tier 1, 2, & 3 Countries In Digital Advertising
When it comes to digital advertising, it should be no surprise to anyone that certain demographics are more valuable to advertisers than others. After all, who’s more likely to buy your product: someone with lots of money, or someone who’s broke? (Hopefully, you picked someone with lots of money!). Well, the same concept applies to […]
Sam Carr - October 29th, 2020
How Much Do Instagram Ads Cost In 2021?
Did you know that the average cost per click for Instagram ads is $0.75? Over the past several years, Instagram advertising has exploded thanks to the acquisition by Facebook back in 2012. The social network now offers a range of different advert types that has attracted millions of advertisers to the platform. If you’re planning […]
Sam Carr - October 27th, 2020
Google Ads Tips
9 Best PPC Blogs Every Paid Search Marketer Should Be Reading
As a PPC marketer, it’s your job to keep to date with the latest news and changes in the world of paid search. And with plenty of different PPC networks out there, these changes are becoming more and more frequent now. To help you keep up to date with the latest news and improve your […]
Sam Carr - October 22nd, 2020
How To Make Your Own Negative Keywords List In Google Ads
Google Ads management can often be a complicated process that involves regularly checking every keyword to make sure you’re getting the best ROI. There are many ways to optimize and change campaigns, but one of the simplest solutions is often overlooked by many PPC managers. That simple solution is known as negative keywords and is […]
Sam Carr - October 20th, 2020
9 Top Mental Health Tips To Stay Healthy While Working From Home
For the last few months, almost everyone has been working from home. It wasn’t a dream come true moment for many, but we did it, and all for a great cause. While most of us enjoyed working from home, for many, it was a very stressful time. The reason I’m mentioning the pandemic is that […]
Pallavi Kumari - October 13th, 2020
How SilentFade Malware Drained Millions From Facebook Users
It’s no secret that Facebook has had its fair share of ad fraud schemes over the years, and it’s often advertisers who bear the brunt. Recently, Facebook has revealed details about an ad fraud scheme that has cost Facebook users millions, with most of the victims having never run an ad before. Known simply as […]
Sam Carr - October 8th, 2020
Introducing The PPC Protect Perks Program!
After several months of planning and successfully keeping it under wraps (which is harder than it sounds when we’re this excited about it!), we’re delighted to officially launch the PPC Protect Perks Program! The Perks Program is open to all PPC Protect customers and account holders, and gives you exclusive access to a range of […]
Sam Carr - October 6th, 2020