PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingSam CarrFree GDN Exclusions List60,000+ low quality placement exclusions to download.Sam Carr25 Top Digital Marketing TipsAny effective campaign must use these.Neil AndrewPPC Protect v3.1 Has Arrived!Expanding beyond click fraud protection.PPC TipsThe Best PPC Reporting Tools For AgenciesWhen it comes to PPC management, every manager hates the dreaded end of the month. Time-consuming and frustrating, many PPC managers spend hours creating their own custom PPC performance report in Google Analytics and Data Studio only for them to break every month. If only there was an easier way! Thankfully, it turns out there […] Sam Carr - March 26th, 2020Ad Fraud404bot: The Ad Fraud Scheme Exploiting ads.txtIt’s only a few years ago that ads.txt was introduced to help advertisers keep track of their ad inventory. At the time it was seen as a brilliant new way to tackle ad fraud and keep track of authorised resellers. However, less than 3 years on, not everything has gone to plan. A new type […] Sam Carr - March 19th, 2020PPC TipsShould You Be Buying Paid Traffic Sources For Your Website?Thinking about buying paid traffic for your website? Before you do, learn everything publishers don’t want you to know here. Neil Andrew - March 12th, 2020Ad FraudHow To Claim A Google AdWords Refund For Your AdsThe truth is that 1-in-4 clicks on the Google Ads network are fraudulent, but don’t fret, discover all there is to know about refunds here! Neil Andrew - March 1st, 2020Ad FraudHow Does Pay Per Click Work? A Complete GuideFor a newbie, the idea of Pay Per Click advertising might be daunting, but it’s easier to grasp than you think! Sam Carr - February 28th, 2020CommunityCan PPC Play A Part In Your Branding Strategy?Without a brand strategy, there’s no point in you having a brand. And without a brand, you don’t have a business. But PPC could have a big impact on your brand awareness if you make the most of what it has to offer. Let’s go through the best way you can integrate it into your […] Amber Dawson - February 27th, 2020Google Ads TipsWhat Is Inbound Marketing?Inbound Marketing: Giving people the content they need, when they need it. Neil Andrew - February 25th, 2020PPC TipsThe History of PPCPay per click is one of the most powerful and popular advertising methods currently available in digital marketing. In 2016 alone, $79.38 billion of Google’s revenue came from its pay per click advertising service Google Adwords. With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how […] Sam Carr - February 20th, 2020NewsGoogle Ads Partners Program Requirements Are Changing For 2021Launched in 2013, Google’s partner program is often seen as a “must-have” for any SEO or PPC marketing agency. Not only does the partner program require agencies to pass certain exams to prove that they know what they’re doing, but they also have to spend a certain amount on Google Ads every month. This partner […] Sam Carr - February 17th, 2020NewsThe Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing InThere’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […] Sam Carr - January 30th, 20201...91011...16
