PPC Protect BlogOriginal research and innovative insights on the latest in click fraud.Recommended ReadingJoe HarulowIncreasing CTR With PsychologyHack the human mind to boost CTR.Sam CarrMost Important PPC MetricsAny effective campaign must measure these.Neil AndrewPPC Protect v3 Is Here!See our biggest ever update.Google Ads TipsWhat Are Google Partner Sites? A Detailed LookIf you’ve worked with AdWords for long enough you’ve probably heard of the term Google partner sites, but what exactly are they and why should you care? Neil Andrew - November 15th, 2019Ad FraudDoes Click Fraud Detection Work? How AI Is Helping To Detect FraudstersMore clicks might seem like more sales, but being unable to detect the fraudulent clicks costs companies millions! Andrew Swindlehurst - November 7th, 2019Ad FraudFacebook Advertising Fraud – The Next Big Problem?As Facebook continues to grow, so does its potential for problems, one of which is the emergence of ad fraud. In fact, Facebook has even hired outside companies to monitor and fight fraud on its platform due to the growing issue. The problem of fraud not only means the content of the ads but extends […] Andrew Swindlehurst - November 7th, 2019Google Ads TipsThe Dangers of Granting Managerial Access To External UsersYou wouldn’t give your credit card details out to just anyone – so why are people eagerly handing over managerial access? Neil Andrew - November 1st, 2019PPC TipsWhat Is Click Spam? How Fraudsters Can Click Your Ads Without Leaving A TraceDigital ad fraud currently costs advertisers billions of dollars a year, and it doesn’t look like it’s decreasing any time soon. With fraudsters always creating new methods to steal money from advertisers, it’s crucial you keep up to date with the latest scams. In recent years, mobile ads have really taken off thanks to the […] Sam Carr - October 31st, 2019Google Ads TipsThe Ultimate Guide to Digital AdvertisingDigital advertising has the potential to get your ads in front of thousands of people, and for a fraction of the cost of a billboard! This only works if you know what you’re doing though, fortunately we can give you a hand with that! Sam Carr - October 24th, 2019PPC TipsWhat Is Guerrilla Marketing? 7 Guerrilla Marketing Examples That Will Blow Your MindWhen was the last time you saw something funny or interesting, only to find out later that it was an ad? In a world where people hate the constant barrage of ads, advertisers are ditching the oversaturated means of traditional advertising for new unconventional methods.This trend has been on-going since the 1980s and has been […] Sam Carr - October 24th, 2019Google Ads TipsAdWords Keyword Match Types: Understanding The DifferencesIf you use AdWords then you should be aware of the different keyword match types, but how well do you know the differences? Learn all the differences here. Neil Andrew - October 16th, 2019NewsThe Top 8 Most Recent Controversial AdsImproving can often mean learning how NOT to do something, and these ads are perfect for that. They’ll leave you scratching your heads as to how they ever got green-lighted! Sam Carr - October 10th, 2019PPC TipsHow to Advertise on Google Using The Google Ads PlatformLooking to advertise on Google AdWords? Read our handy guide on best practice tips and how to get the most out of your AdWords campaigns. Neil Andrew - October 9th, 20191...91011...15
