Sam Carr|Sam Carr is a content marketer at PPC Protect with 10 years of digital marketing experience. With a keen interest in ad fraud, Sam shares all his insights on the PPC Protect blog.Google Ads Tips103 Paid Search Terms & Acronyms Every Marketer Should KnowWith Google and other PPC networks continually updating and evolving their platforms, even professional PPC managers can be confused by some of the new terms they introduce. To help you get a good understanding of the various PPC terms out there, we’ve put together a detailed guide of over 100 common terms and acronyms. From […] Sam Carr - March 2nd, 2021GuidesHow To Claim Your Free Google Ads Promo CodeIf you’re new to the world of Google PPC ads, you’ll know there’s a lot to get to grips with. But who says you can’t earn while you learn? While you’re learning the ropes, there are some nice surprises along the way. Such as free Google Ads credit from Google Ads vouchers you can claim! […] Sam Carr - February 25th, 2021NewsPPC Protect’s Great Big Brand Campaign Study 2021Branded PPC campaigns, you either hate them or you love them. Some advertisers rage at the sight of seeing their competitors running ads on their brand name, while others revel in the competition. But for many advertisers, branded PPC campaigns are an essential part of any PPC strategy and are crucial to gaining market share […] Sam Carr - February 23rd, 2021GuidesB2B vs B2C Differences Every Marketer Should UnderstandBusiness marketing is either business-to-business (B2B) or business-to-consumer (B2C). They might sound similar, but both use different strategies to turn leads into conversions. Whatever you’re selling, it’s essential to understand the market you’re targeting, and that you use the latest online marketing tactics to gain regular customers. So how do you sell effectively in this […] Sam Carr - February 18th, 2021Google Ads TipsThe Most Important PPC Metrics For Any PPC Campaign In 2021Without some vital information, the success of your PPC campaign might as well be down to the roll of a dice. Fortunately, utilising the correct PPC Metrics is easier than you might think. Sam Carr - February 17th, 2021GuidesGoogle Ads Certification Guide: How To Pass First TryIt’s no secret that Google Ads is the biggest of the PPC networks out there, with billions of clicks up for grabs every day, millions of businesses are taking advantage of Google’s paid ads. But learning how to use Google Ads is no easy task, and with thousands of dollars on the line, a simple […] Sam Carr - February 16th, 2021NewsHow Many Ads Do We See A Day In 2021?In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this, subscribe now! But just how many adverts do we see in a given day? Is it in the hundreds? Thousands? Or more? The answer is A LOT, and the figures will have you questioning how the human brain can […] Sam Carr - February 15th, 2021GuidesGoogle vs Bing Showdown 2021 (A Detailed Comparison)Even though there are over 100 search engines online, most of us head straight to Google or Bing. The two search engine giants dominate the industry. And they provide your gateway to millions of customers through PPC, SEO, and quality content. But the Google vs Bing debate is a tricky one. Which platform is best […] Sam Carr - February 11th, 2021Google Ads Tips11 Actionable Tips To Improve Your PPC Performance TodayManaging a successful PPC campaign is no easy task. Just ask any PPC manager you know! With plenty of resources out there and tons of information right at your fingertips, it can quickly become overwhelming. Once you’ve mastered the PPC basics, it can become quite difficult to find valuable resources of information to improve your […] Sam Carr - February 9th, 2021Ad FraudWhat Is Bot Traffic? How To Stop Traffic Bots Causing HavocBot traffic is any internet traffic coming from automated bots. These bots can perform tasks quicker than any human, making them very efficient and popular. With so much misunderstood about bot traffic, we’re taking a look at the different robots involved and what it means for your website. In a world where billions of users […] Sam Carr - February 8th, 20211...345...10
