Sam Carr|Sam Carr is a content marketer at PPC Protect with 10 years of digital marketing experience. With a keen interest in ad fraud, Sam shares all his insights on the PPC Protect blog.NewsWhy Google Banning 3rd Party Cookies Will Change Advertising ForeverIn January 2020, Google made a huge announcement that it’s banning third-party cookies in its Chrome browser. And that’s set to happen in 2021. The search engine giant joins other big names in tech, including Apple and its browser Safari, to move away from the infamous tracking technology. Online privacy is an increasing concern for […] Sam Carr - April 12th, 2021Ad FraudWhat Is Ad Stacking? The Dangers Of Hidden AdsDo you often see low click through rates on your display ads? Well, you could be the victim of ad stacking! Display ads are one of the most used digtial campaigns online. With strategic planning, you can reach thousands of prospects with well-timed ads that are visually eye-catching. But there’s a problem, and it’s in […] Sam Carr - April 8th, 2021GuidesEvery Google Bidding Strategy Explained 2021A major part of PPC is getting the most out of your ad budget. Of course, this is much easier said than done. In fact, it’s common for many SMEs to throw a lot of money at their keywords and then hope for the best. However, paid search ad networks do offer plenty of options […] Sam Carr - April 1st, 2021PPC TipsThe Best Paid Search Reporting Tools For AgenciesWhen it comes to PPC management, every manager hates the dreaded end of the month. Time-consuming and frustrating, many PPC managers spend hours creating their own custom PPC performance report in Google Analytics and Data Studio only for them to break every month. If only there was an easier way! Thankfully, it turns out there […] Sam Carr - March 30th, 2021NewsPPC Protect’s Digital Marketing Salaries Survey 2021Salaries are a crucial part of long-term business success. The right income keeps employees happy and productive while also helping improve staff retention rates. And digital marketing is no different, which is why we wanted transparency on salaries across the industry. So, we went straight to the source and asked digital marketing professionals for honest […] Sam Carr - March 24th, 2021Guides20 Best Digital Marketing Books 2021Don’t have time to read? Some of these books offer free audio versions, so you can listen while doing the dishes or on your way to work! Sam Carr - March 24th, 2021Ad FraudHow To Claim A Google Ads Refund For Your AdsHow To Get A Google Ads Refund: Don’t have time to read the whole guide? No problem, just click here to access the official Google Ads Refund Form and see what you need to fill out. Want to increase your chances of successful refund requests? We’re here to do just that. Get 9x More Spend […] Sam Carr - March 18th, 2021NewsThe Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing InThere’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […] Sam Carr - March 16th, 2021GuidesWhat Is a Click Farm? The Quick Way to Thousands of LikesClick farms are currently the biggest problem on social media. With countless businesses using click farms to go viral and push their agenda, many are now wondering: what is a click farm? Have you ever stopped to think about how many likes on an article are real or bots? Probably not. But why should you […] Sam Carr - March 10th, 2021PPC TipsWhat Is A PPC Consultant? And How To Become One In 2021!With the digital marketing industry growing every year and pay-per-click in high demand, it’s a perfect time to become a PPC consultant. It’s one of the most sought-after roles in the world of digital marketing, as businesses need expertly crafted marketing campaigns to sell their products and services. In 2017, over seven million advertisers invested […] Sam Carr - March 4th, 20211...234...10
