Sam Carr|Sam obsesses over three things in life: Animals, Films and Marketing. We may have over exaggerated his love for marketing.Ad Fraud404bot: The Ad Fraud Scheme Exploiting ads.txtIt’s only a few years ago that ads.txt was introduced to help advertisers keep track of their ad inventory. At the time it was seen as a brilliant new way to tackle ad fraud and keep track of authorised resellers. However, less than 4 years on, not everything has gone to plan. A new type […] Sam Carr - April 20th, 2021Google Ads TipsWhat Is Google Remarketing And Why Is It So Powerful?If you want to improve your marketing ability, then you need to get good at remarketing. Sam Carr - April 15th, 2021NewsDid Google’s Project Bernanke Cost Advertisers Millions?Over the past several years, Google has been caught up in plenty of high-profile legal cases with different countries around the world. And yet again, it seems Google has been caught in more legal trouble with the latest accusations of them running an insider trading program on their own ad platform. Since 2010, Google has […] Sam Carr - April 13th, 2021PPC TipsThe Best Paid Search Reporting Tools For AgenciesWhen it comes to PPC management, every manager hates the dreaded end of the month. Time-consuming and frustrating, many PPC managers spend hours creating their own custom PPC performance report in Google Analytics and Data Studio only for them to break every month. If only there was an easier way! Thankfully, it turns out there […] Sam Carr - March 30th, 2021NewsThe Rise Of Spotify Streaming Farms: How Fraudsters Are Cashing InThere’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users […] Sam Carr - March 16th, 2021GuidesWhat Is a Click Farm? The Quick Way to Thousands of LikesClick farms are currently the biggest problem on social media. With countless businesses using click farms to go viral and push their agenda, many are now wondering: what is a click farm? Have you ever stopped to think about how many likes on an article are real or bots? Probably not. But why should you […] Sam Carr - March 10th, 2021Guides20 Best Digital Marketing Books 2021Don’t have time to read? Some of these books offer free audio versions, so you can listen while doing the dishes or on your way to work! Sam Carr - March 10th, 2021Google Ads Tips103 Paid Search Terms & Acronyms Every Marketer Should KnowWith Google and other PPC networks continually updating and evolving their platforms, even professional PPC managers can be confused by some of the new terms they introduce. To help you get a good understanding of the various PPC terms out there, we’ve put together a detailed guide of over 100 common terms and acronyms. From […] Sam Carr - March 2nd, 2021NewsPPC Protect’s Great Big Brand Campaign Study 2021Branded PPC campaigns, you either hate them or you love them. Some advertisers rage at the sight of seeing their competitors running ads on their brand name, while others revel in the competition. But for many advertisers, branded PPC campaigns are an essential part of any PPC strategy and are crucial to gaining market share […] Sam Carr - February 23rd, 2021GuidesGoogle Ads Certification Guide: How To Pass First TryIt’s no secret that Google Ads is the biggest of the PPC networks out there, with billions of clicks up for grabs every day, millions of businesses are taking advantage of Google’s paid ads. But learning how to use Google Ads is no easy task, and with thousands of dollars on the line, a simple […] Sam Carr - February 16th, 202112...8
