Neil Andrew|Neil is Scottish so when he's not writing for PPC Protect he's eating haggis and watching Braveheart.NewsGoogle Announces All Ads Users Must Verify Their IdentityGoogle has today announced that all advertisers on their platform will be required to verify their identity. The move follows similar requirements for political advertisers that were announced back in 2018. Neil Andrew - April 23rd, 2020PPC TipsThe Beginner’s Guide to Conversion Rate Optimization (CRO) In 2021We could crow over CRO for hours, and if you’re not using it already it’s time to start. Neil Andrew - April 23rd, 2020Google Ads Tips8 WordPress Landing Page Plugins to Increase Your LeadsWant to create high converting landing pages with ease? Discover the best WordPress landing page plugins in 2018 to boost your conversion rates and triple your leads here. Neil Andrew - April 9th, 2020PPC TipsShould You Be Buying Paid Traffic Sources For Your Website?Thinking about buying paid traffic for your website? Before you do, learn everything publishers don’t want you to know here. Neil Andrew - March 12th, 2020Google Ads TipsWhat Is Inbound Marketing?Inbound Marketing: Giving people the content they need, when they need it. Neil Andrew - February 25th, 2020Ad FraudHow To Stop Competitors Clicking Your AdsYou might think that your competitors are wasting their time by clicking your ads, but assuming you pay £2 or so per click, it won’t take much for them to burn through your budget. Neil Andrew - January 9th, 2020PPC TipsWhat Is The GCLID?With such odd acronyms as GCLID, Google analytics can seem a bit intimidating! It doesn’t have to be though – read on to learn all you need to know about the GCLID here. Neil Andrew - December 27th, 2019Google Ads TipsIs Google Ads/AdWords Worth It In 2021?If you’ve never used pay per click before then you’re probably wondering: is Google AdWords worth it? Having used Google AdWords ourselves for several years and seeing its power, it definitely is. Don’t believe us? Here’s why Google AdWords is the best PPC network out there. Neil Andrew - December 21st, 2019PPC TipsIs Bing PPC A Good Network To Use?There are plenty of different PPC networks out there, most notably Google AdWords. But what about Bing PPC? Is it worth it for online advertising? Neil Andrew - December 18th, 2019Ad FraudAdTrader vs Google: Google Ads Users Informed Of Court OrdersGoogle’s been caught up in many lawsuits over the last few years – find out about their latest one here! Neil Andrew - November 27th, 20191...234...5
