Neil Andrew|Neil is Scottish so when he's not writing for PPC Protect he's eating haggis and watching Braveheart.Ad FraudData Study: Ecommerce Invalid Activity Data From Black Friday 2020Black Friday is no longer a US specific phenomenon. Retailers in the UK, Brazil, Australia, Europe and the rest of the world are also increasingly cashing in. However, that also means the fraudsters, botnets, click farms and other invalid ad activity is also starting to cash in. For the first time ever, we’re able to share data showing the impact of invalid clicks on Black Friday Ecommerce campaigns. Neil Andrew - December 2nd, 2020PPC TipsIs the Google Display Network Worth It For Your PPC Campaigns?If you’re running campaigns on the Google Display Network, be sure to check out our free Display Exclusions List here and automatically remove junk traffic! Pay per click advertising is an incredibly popular online marketing strategy that has grown to become the go-to place for many internet advertisers. Thanks to Google and its powerful Google […] Neil Andrew - December 1st, 2020PPC TipsWhy Cheap PPC Advertising Is Not All That It SeemsIf you’ve ever tried PPC marketing, then you were probably lured in with the promise of cheap PPC advertising. Find out why it’s not all that it seems here. Neil Andrew - November 17th, 2020Ad FraudThe Biggest Online Ad Fraud Rings Discovered (So Far)Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here. Neil Andrew - November 10th, 2020GuidesA Comprehensive List of the Best PPC Networks 2021You’ve probably heard about AdWords, but what about the other PPC networks out there? Discover the best PPC networks for 2018 and save yourself some money. Neil Andrew - October 4th, 2020NewsIt’s here! 🎉 Introducing PPC Protect v3.0At PPC Protect, we’re always striving to bring you the best product possible, and we’re certain you’re going to love v3.0! Neil Andrew - September 2nd, 2020NewsExpanding Our Fair Billing PolicyYou’ll find no forced long term contracts with us! Find out more about our fair billing policy here. Neil Andrew - September 2nd, 2020NewsProtecting Our Planet Through ReforestationThe world needs our help, and here at PPC Protect, we’re doing our part. Neil Andrew - July 27th, 2020Ad FraudIs Click Fraud Illegal Or Just Unethical?Click fraud is an increasing problem for many businesses all over the world. But is click fraud illegal or just unethical? The truth may shock you… Neil Andrew - June 11th, 2020NewsGoogle Introduces Call Ads With Website LinksGoogle have just announced that “Call Ads” (a rebrand of “call-only ads”) will now support optional website links. At last, a way to track the users on our call ads! Neil Andrew - April 24th, 2020123...5
