Neil Andrew|Neil is Scottish so when he's not writing for PPC Protect he's eating haggis and watching Braveheart.Ad Fraud6 Click Fraud Myths You Need To Stop Believing In 2021Click fraud. No matter if you’re a PPC marketer or head of marketing, you’ve probably heard of the term mentioned by now. Whether it was on the news or a blog, everyone has their opinion on the matter. With some people calling it the biggest threat to digital marketing while others tell you not to […] Neil Andrew - March 23rd, 2021Ad FraudWhat Percentage of Online Users Are Robots?Who runs the internet, humans or robots? Discover what percentage of internet users are robots and how these bots could be destroying your PPC ad campaigns. Neil Andrew - March 9th, 2021Google Ads Tips10 Best Google Ad Examples You Need to Study Right NowTo get the most out of your PPC AdWords campaign, you need the best call to action headline for your ads. Why spend hours trying to reinvent the wheel? Here are 10 incredible Google ad examples that you can study to turbocharge your own ads and boost your conversions. Discover these excellent ad examples here. Neil Andrew - January 20th, 2021Google Ads TipsThe Comprehensive Guide to Google Display Ad SizesIt’s no secret that anyone who spends money on paid advertising wants to make sure they get the best return. Many advertisers who use Google’s display network will often find themselves with a problem, which banner size should they use? With over 10 different ad sizes and dimensions knowing which size ads to run on […] Neil Andrew - January 19th, 2021PPC TipsWhat Is Click Fraud? A Complete Guide To Understanding Ad Fraud In 2021Click fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓ Neil Andrew - December 31st, 2020Ad FraudWhat Is Device Fingerprinting? Identifying Online Fraudsters In 2021Device Fingerprinting can be just as useful as physical fingerprinting – if you know how to use it! Neil Andrew - December 30th, 2020Google Ads TipsHow To Block An IP Address in Google Ads / AdWords (Updated 2021)?You don’t have the time to be manually blocking each IP, so why not learn how to do it automatically – and instantly? Neil Andrew - December 26th, 2020PPC TipsThe Top PPC Tools For 2021 And Why You Need ThemManaging a PPC campaign can be hard, especially when you don’t have the right tools. Here are the top PPC tools you need to boost your Adwords campaigns. Neil Andrew - December 17th, 2020GuidesHow Much Does Google Ads Cost In 2021?A lot. Google advertising costs a lot, but we can guide you through it. Neil Andrew - December 6th, 2020Ad FraudData Study: Ecommerce Invalid Activity Data From Black Friday 2020Black Friday is no longer a US specific phenomenon. Retailers in the UK, Brazil, Australia, Europe and the rest of the world are also increasingly cashing in. However, that also means the fraudsters, botnets, click farms and other invalid ad activity is also starting to cash in. For the first time ever, we’re able to share data showing the impact of invalid clicks on Black Friday Ecommerce campaigns. Neil Andrew - December 2nd, 202012...5
