Neil Andrew|Neil is Scottish so when he's not writing for PPC Protect he's eating haggis and watching Braveheart.Google Ads TipsThe Comprehensive Guide to Google Display Ad SizesIt’s no secret that anyone who spends money on paid advertising wants to make sure they get the best return. Many advertisers who use Google’s display network will often find themselves with a problem, which banner size should they use? With over 10 different ad sizes and dimensions knowing which size ads to run on […] Neil Andrew - January 19th, 2021PPC TipsWhat Is Click Fraud? A Complete Guide To Understanding Ad Fraud In 2021Click fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 💲17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads❓ Neil Andrew - December 31st, 2020Ad FraudWhat Is Device Fingerprinting? Identifying Online Fraudsters In 2021Device Fingerprinting can be just as useful as physical fingerprinting – if you know how to use it! Neil Andrew - December 30th, 2020Google Ads TipsHow To Block An IP Address in Google Ads / AdWords (Updated 2021)?You don’t have the time to be manually blocking each IP, so why not learn how to do it automatically – and instantly? Neil Andrew - December 26th, 2020PPC TipsThe Top PPC Tools For 2021 And Why You Need ThemManaging a PPC campaign can be hard, especially when you don’t have the right tools. Here are the top PPC tools you need to boost your Adwords campaigns. Neil Andrew - December 17th, 2020GuidesHow Much Does Google Ads Cost In 2021?A lot. Google advertising costs a lot, but we can guide you through it. Neil Andrew - December 6th, 2020Ad FraudData Study: Ecommerce Invalid Activity Data From Black Friday 2020Black Friday is no longer a US specific phenomenon. Retailers in the UK, Brazil, Australia, Europe and the rest of the world are also increasingly cashing in. However, that also means the fraudsters, botnets, click farms and other invalid ad activity is also starting to cash in. For the first time ever, we’re able to share data showing the impact of invalid clicks on Black Friday Ecommerce campaigns. Neil Andrew - December 2nd, 2020PPC TipsIs the Google Display Network Worth It For Your PPC Campaigns?If you’re running campaigns on the Google Display Network, be sure to check out our free Display Exclusions List here and automatically remove junk traffic! Pay per click advertising is an incredibly popular online marketing strategy that has grown to become the go-to place for many internet advertisers. Thanks to Google and its powerful Google […] Neil Andrew - December 1st, 2020PPC TipsWhy Cheap PPC Advertising Is Not All That It SeemsIf you’ve ever tried PPC marketing, then you were probably lured in with the promise of cheap PPC advertising. Find out why it’s not all that it seems here. Neil Andrew - November 17th, 2020Ad FraudThe Biggest Online Ad Fraud Rings Discovered (So Far)Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here. Neil Andrew - November 10th, 202012...6
